You recognize a brand before you read it.
Your visual identity is the foundation of your building. Before you build the floors, make sure the foundations of your brand identity are solid.
Otherwise, the whole thing could collapse.
Visual identity embodies your positioning, reflects your values and establishes identifiable, coherent and memorable visual communication.
It aligns your messages and structures your communication media, while asserting a strong, readable brand image in an often competitive environment.
A logo should never be a mere graphic ornament. It is designed to represent the essence of your offer through an intelligently constructed design.
It conveys a message, creates trust, guides the customer's perception and helps build a consistent visual experience.
An identity is more than just a logo. It's based on a global system, made up of interconnected graphic elements: color palette, typography,
iconography, visual principles, layout grids, digital and print versions. Each component is designed to be easily adapted to different formats,
without loss of consistency. This includes business cards, brochures, social networks, websites, signage and more.
This system is formalized in an essential document: the graphic charter. It defines the rules for the use of each element, prohibitions and recommended combinations,
minimum sizes and preferred typographic or colorimetric choices. This document guarantees the reproducibility, effectiveness and consistency of the identity in all its applications.
My branding projects
I offer a complete graphic design service, adapted to your strategy, your needs and your brand identity.
Each project is conceived as a unique response, built around your objectives, your target audience and the values you wish to embody.
Whether it's for an initial creation or the redesign of your identity, I'm there every step of the way: defining your fonts and color codes,
structure your visual principles and create a logo aligned with a strong brand identity.
My approach combines artistic direction, production autonomy, strategic rigor and controlled creativity.
The result is a clear, functional and durable solution, ready to evolve with your brand, across all your media - print, social networks or websites.
By creating a complete graphic charter, you consolidate your company's visual identity over the long term.
Based in Paris, I support agencies, companies and institutions in the design of solid, coherent and immediately operational visual identities.
A mastered graphic base today, a structured visual language for tomorrow.