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Beyond television, SMS or even the first websites, which have long formed the basis of digital communication, digital graphic design has established itself as a central pillar in the field of contemporary advertising. The meteoric rise of social networks, mobile devices and interactive platforms has naturally created a growing need for visual creations adapted to these new formats.
The digital world is a field of expression with infinite possibilities. It makes design accessible to all, while demanding greater precision, relevance and visual coherence. Today, it's no longer just a matter of "looking good", but of capturing attention, telling a story in a matter of seconds, optimizing the impact of a message and adapting to constantly evolving uses.
With the emergence of artificial intelligence, purely executive tasks have largely been automated. This puts a new value on the human eye, on strategic thinking and controlled creativity. The designer's experience thus becomes a decisive asset in proposing intelligent, targeted, effective - and truly meaningful - visuals.
Digital graphic design is no longer a simple declination. It's now at the heart of marketing campaigns, audience interaction and brand identity in the digital space.
As a freelance brand designer, I create tailor-made digital visuals, designed to embody a precise message, align with your visual identity and respond to the logic of each channel (social networks, website, display advertising, animation, etc.). My approach favors coherence, clarity and intelligibility in often constrained formats, where every pixel counts. I emphasize immediate legibility, visual rhythm and intelligent articulation between content and form.
My digital design practice is based on a detailed understanding of brand issues, current usage and the fragmented attention of audiences. It's not about producing for the sake of producing, but about structuring a strong visual presence that serves your marketing objectives, your campaigns and your messages. I design adaptable, sustainable visual systems that are both aesthetically pleasing and strategic. Each creation is a communication tool designed to function effectively in an ever-changing digital ecosystem.