Association of Mayors of France
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Redesign proposal for the AMF’s daily news service: art direction and templates for an institutional media outlet with very dense content.
B2B website redesign
B2B website redesign
for a clearer offer.
I redesign B2B websites for SMEs, startups and service businesses, from audit and content architecture to UX/UI, art direction and development. Clear pages help buyers understand your offer, evaluate your evidence and get in touch.
Let’s talk about your redesign
Client references
When should you redesign your B2B website?
A redesign makes sense when your offer has changed, visitor journeys make enquiries difficult or publishing content has become cumbersome. If the problems affect only a few pages, focused improvements may be more appropriate than a complete rebuild.
Today
After the redesign
Your offer
Services piled up over the years, hard to compare.
Services organized around their audiences and benefits.
Visitor journeys
Visitors lost between pages that repeat each other.
Direct paths to proof and to contacting you.
Your image
A website that makes your company look smaller than it is.
A design that matches where your company is today.
Mobile
Heavy, awkward navigation on a phone.
Smooth reading on desktop, tablet and mobile.
Your content
Editing a page takes a developer’s help.
A simple tool to edit your content yourself.
What your B2B website redesign includes
The quote defines the pages, deliverables, included feedback rounds and responsibility for content. An audit and sitemap come before UX/UI mockups, followed by development and migration.
A well-organized offer
A sitemap and a content hierarchy that explain your services, your audiences and what makes you different.
More direct journeys
Pages that connect the visitor’s need to your proof, then to a clear contact action.
A design at your level
Desktop and mobile mockups, with reusable components tailored to your identity and your content.
A foundation that is easy to manage
A developed and tested website, with a content management tool and the connections defined in the quote.
A rich offer, scattered content? Let’s organize it for your prospects.
Scope my redesignProjects
Three projects, one standard of clarity.
Dense interfaces or large amounts of content, made simple to browse.
EthiFinance
ESG rating agency
Clarified positioning, a large body of content well structured, smooth navigation and an experience adapted to mobile and to an international audience.
Gamer Deer
Bilingual gaming media
A media site in French and English: news, reviews, guides, a games database and deals, all managed from a CMS built from scratch.
How does a B2B website redesign work?
You approve the scope, the structure and the mockups before they are built. Feedback rounds and deliverables are set from the start.
Scope
Analyze the site, your goals, the available content and the constraints. Define the scope and the budget.
Structure
Organize the pages and build the first structural mockups to validate the visitor journeys.
Design and build
Approve the desktop and mobile design, then develop the site and its content management tool.
Test and launch
Carry over the content, check usage and redirects, then go live and hand over access.
SEO and AI
Plan your SEO migration
and AI search visibility.
Useful pages, existing URLs and indexation rules are reviewed before launch. These checks reduce the risk of losing traffic, without guaranteeing rankings or citations in AI answers.
Plan SEO redirects
Identify pages that attract visitors, keep their useful content and map 301 redirects to relevant pages whenever URLs change.
Clarify your service pages
Specific titles, answers to buying questions, evidence and useful internal links connect your expertise to what prospective clients need.
Make content accessible to AI search
Text available without interaction, explicit answers, an identified author and structured data that matches the page help search engines and assistants read your content.
What budget for your B2B redesign?
From €2,000 excluding tax for a small company website. The simulator reaches €12,800 excluding tax, before options, depending on size and customization. Hosting, translation and maintenance are excluded; the final scope is confirmed in your quote.
Step 1 of 3
How big is your website?
Count the pages to create or carry over. The quote will specify the details, for example moving your blog articles over.
How much customization does your site need?
Choose what looks most like your project.
Would you like to add any options?
Optional. You can skip this step.
Estimated budget
€3,200excl. tax
Indicative basis for a complete redesign, to be confirmed after analysis.
Medium siteShowcase site
What this estimate covers
- Analysis of your current site and your goals
- A new page structure
- Custom design for desktop and mobile
- Page creation and a tool to edit your content
- Launch and redirects from your old addresses
Excludes hosting, domain name, translation and maintenance. Copywriting is added only if selected. A full client area or complex integrations are quoted separately.
A precise quote for your project
Free and with no commitment. It details what is included, step by step.
Request a precise quoteThe calculation uses a representative number of pages for the range you choose. Page templates, content migration and the technical state of the site are specified in the quote.
Send me your current website and what you would like to improve. I will propose a detailed scope and budget.
Request my quoteYour questions about B2B website redesign
What happens to my current content?
The scoping phase identifies what works: pages that rank well on Google, useful content, client proof. These are kept or improved, and the rest is rethought.
How long does a redesign take?
The timeline depends on the scope, how soon content is available and the approvals. I specify it in the quote after reviewing the site, the pages to carry over and the launch constraints.
Will I be able to edit the content myself?
Yes. The management tool is chosen according to the content to publish, the people involved and the integrations needed. Editing options and onboarding are defined in the project.
Will my existing search rankings be kept?
Important pages, their content and redirects are taken into account from the scoping phase. Checks limit the risk of losing traffic, but a migration can cause changes in visibility. No ranking can be guaranteed.
What should I prepare to get a quote?
Your website address, your main goal, your priority pages and the features you cannot do without. Add the planned languages, your deadline and your budget if they are already defined.
Should I redesign the whole website or only a few pages?
A full redesign is appropriate when your offer, visitor journeys and technical foundation need to change together. If the site still meets your needs and only a few pages cause problems, focused improvements may be enough. The audit helps define the right scope.
Which CMS should I choose for a B2B website redesign?
The choice depends on your content, the people publishing it and the integrations you need. WordPress, a headless CMS or a custom CMS may suit different projects. I define the solution after scoping the work, without imposing a technology in advance.
How much does a B2B website redesign cost?
My redesigns start at €2,000 excluding tax for a small company website. The simulator reaches €12,800 excluding tax, before options, depending on size and customization. Hosting, domain name, translation and maintenance are excluded. A full client portal or complex integrations require a separate quote.
Does a redesign guarantee visibility in ChatGPT?
No. Crawlable pages, useful answers, an identified author and structured data that matches the text help systems access and understand content. ChatGPT and other search engines select sources independently, so no citation or ranking can be guaranteed.
B2B website redesign · Free quote, no commitment
Request a quoteLet's talk about your project
Launching something new, refreshing your brand or evolving your website?
Tell me about your context, goals and constraints. I'll get back to you personally.
15+
years of experience
500+
projects completed
100+
clients served