Your B2B site no longer corresponds to your business?
A business evolves quickly. Its website often evolves much more slowly. New offers, new positioning, team growth, change of target, more structured acquisition, internationalization: after a few years, the site can become difficult to maintain and above all difficult to understand for visitors.
I design tailor-made B2B website redesigns, from information architecture to design and development — for a site that is clearer, more credible, more efficient and better adapted to the way your business operates today.
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When does a redesign become necessary?
A redesign is not necessarily triggered by an old design. The real signal often appears when the site begins to slow down teams or business development.
Your offer has become difficult to understand
Several services have been added over time. The navigation has become more complex and some pages still tell an old version of the company.
The image of the site no longer reflects your level
The company has grown, the projects are becoming more important, but the site still gives the impression of a smaller or less mature structure.
Visitors cannot easily find information
The pages are long, the messages are repeated, the paths are confusing or the calls to action arrive too late.
The site has become difficult to maintain
Plugins, dependencies, templates, stacked solutions: a simple change can end up taking way too much time.
Marketing campaigns link to pages that are too general
The traffic is arriving correctly, but the site does not have pages adapted to the different offers or intentions.
Technical performance has deteriorated
Loading time, responsiveness, technical SEO or stability can gradually become problems.
Redo the site or improve the existing one?
A complete overhaul isn’t always the best answer. I generally distinguish three levels of intervention.
Certain pages or certain paths need to be improved. Relevant if:
- the overall architecture remains solid
- the visual identity still works
- a few pages concentrate the problems
- current technology remains suitable
Several structuring elements must evolve. This may include:
- new homepage
- new content architecture
- evolution of the design system
- new service pages
- mobile redesign
- improvement of the conversion system
Architecture, UX, design and technology are rethought together — for a company that has changed profoundly since the last version of the site.
A redesign starts with content and architecture
Changing the appearance of a site without overhauling its structure may simply make an old problem prettier. So I start by understanding what the company is selling today, which audiences need to be convinced, which pages generate or should generate opportunities, what information is really useful, and what content can be deleted, merged or expanded. From there, we build an architecture adapted to current objectives.
Clarify the offer before working on the design
On many B2B sites, the main problem appears on the first screen. The visitor sees:
“Innovation. Expertise. Excellency. Tailor-made solutions. »
But he still doesn't know precisely what the company does. During a redesign, the homepage must help a new visitor quickly understand:
Design can then reinforce this hierarchy.
Rethink the routes according to the visitors
A B2B site can receive several profiles. The architecture must allow them to quickly access relevant information.
A manager seeks a global vision: positioning, credibility and maturity level of the company.
A marketing manager is looking for a specific service: scope, method and pages adapted to his campaigns.
A CTO wants to understand the technical environment: CMS, architecture, integrations and maintainability.
An already convinced prospect is looking for proof or wants to make contact directly.
For example, a route can become:
Homepage
Solution or expertise
Use cases
Evidence
Contact
Another visitor can arrive directly from Google on a service page and follow a much shorter route.
Design must enhance understanding
A visual overhaul adds more when it is linked to a specific problem.
Hierarchy
Important elements become immediately identifiable.
Readability
Typography, contrast, spacing and content width make it easier to read.
Modularity
Components can accommodate different types of content without breaking the coherence of the site.
Credibility
The graphic universe corresponds to the level of maturity and positioning of the company.
Differentiation
The site develops its own expression instead of using the same visual codes as all competitors in the sector.
Keep what works
A redesign does not mean systematically starting from scratch. Some pages can already:
These elements must be identified before migration. A high-performing page can be improved without necessarily changing its URL or intent.
Redesign and SEO: avoiding breakage during migration
Changing a site without a migration plan can create unnecessary problems. In particular, it is necessary to monitor:
Technology adapted to the project
I don't choose technology before understanding the needs. A relatively simple site can work with a very lightweight architecture. A large editorial project may require a more structured CMS. A platform including tools, interfaces or dynamic data may require a tailor-made architecture. The technical choice depends in particular on:
The technology must make life on the site easier for several years.
My redesign process
Audit
Analysis of the current site, the offer, the contents and the routes.
Architecture
Definition of the tree structure and the role of each page.
UX & wireframes
Organization of content and paths before visual direction.
Art direction & UI
As an Art Director & Web Designer, I personally lead the visual system and responsive interface design.
Development
Integration, CMS, components, forms and features.
Migration & going online
Redirects, content, testing and technical controls.
What can be included in a redesign
According to the project:
The scope is defined around the real need of the site.
How much does a B2B website redesign cost?
The budget strongly depends on the scope. An intervention lasting a few pages can represent a relatively short project. A complete overhaul involving strategy, UX, digital identity, development, migration and several languages requires a larger investment. The main factors are:
I therefore prefer to establish the budget after having precisely identified what really needs to be redone.
Should you redo your site now?
A redesign is worth considering when several problems begin to accumulate. Answer the questions below for a quick diagnosis.
Are you considering a redesign of your B2B site?
I can intervene from the audit to the online posting: architecture, UX/UI, artistic direction and custom development. The objective is to keep what works, correct what is holding the site back and build a base capable of supporting the company's future developments.
Talk about your redesign projectLet's talk about your project
Launching something new, refreshing your brand or evolving your website?
Tell me about your context, goals and constraints — I'll get back to you personally.
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500+
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