{"id":18562,"date":"2026-04-01T12:49:30","date_gmt":"2026-04-01T11:49:30","guid":{"rendered":"https:\/\/altaydagistan.com\/?p=18562"},"modified":"2026-07-08T23:00:41","modified_gmt":"2026-07-08T22:00:41","slug":"sales-brochure-saas-b2b","status":"publish","type":"post","link":"https:\/\/altaydagistan.com\/en\/sales-brochure-saas-b2b\/","title":{"rendered":"Sales brochure for SaaS: structure and B2B specificities"},"content":{"rendered":"\n<link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/aos\/2.3.4\/aos.css\">\n\n<style>\n  :root {\n    --bg: #0A0A12;\n    --white: #FFFFFF;\n    --gray-light: #B9B9B9;\n    --gray: #8E8E8E;\n    --gray-dark: #434343;\n    --accent: #4CB731;\n    --accent-hover: #3d9a27;\n    --blue: #287CCA;\n    --amber: #BA7517;\n    --red: #CD3434;\n    --border: #434343;\n    --font: 'Manrope', sans-serif;\n  }\n  * { box-sizing: border-box; margin: 0; padding: 0; }\n  body, html { background: var(--bg); }\n\n  .article-wrap { max-width: 1000px; margin: 0 auto; padding: 60px 40px 100px; font-family: var(--font); color: var(--white); background: var(--bg); }\n  .article-wrap img { pointer-events: none; }\n\n  .article-eyebrow { font-size: 12px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: var(--gray); margin-bottom: 16px; }\n  .article-title { font-size: clamp(28px, 4vw, 42px); font-weight: 800; line-height: 1.2; color: var(--white); margin-bottom: 16px; }\n  .article-intro { font-size: 18px; color: var(--gray-light); line-height: 1.7; border-left: 3px solid var(--blue); padding-left: 20px; margin-bottom: 48px; }\n\n  \/* HERO *\/\n  .article-hero { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; align-items: center; margin-bottom: 48px; }\n  .article-hero .article-eyebrow { margin-bottom: 16px; }\n  .article-hero .article-title { margin-bottom: 16px; }\n  .article-hero .article-intro { margin-bottom: 0; }\n  .article-hero .spc-figure { margin: 0; }\n  .article-wrap h2 { font-size: 36px; font-weight: 800; color: var(--white); margin: 48px 0 16px; font-family: var(--font); }\n  .article-wrap p { font-size: 16px; color: var(--gray-light); margin-bottom: 16px; line-height: 1.75; }\n  .article-wrap strong { color: var(--white); font-weight: 700; }\n  .article-wrap hr { border: none; border-top: 1px solid var(--border); margin: 40px 0; }\n\n  \/* KEY NUMBERS *\/\n  .key-numbers { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; margin-bottom: 40px; }\n  .kn-card { border: 1px solid var(--border); border-radius: 16px; padding: 24px 20px; text-align: center; background: #0d0d18; }\n  .kn-value { font-size: 32px; font-weight: 800; color: var(--white); margin-bottom: 6px; line-height: 1; }\n  .kn-value span { color: var(--accent); }\n  .kn-sup { font-size: 18px; font-weight: 800; color: var(--accent); vertical-align: super; }\n  .kn-label { font-size: 12px; color: var(--gray); font-weight: 500; line-height: 1.5; margin-top: 4px; }\n\n  \/* IMAGES *\/\n  .spc-figure { margin: 40px 0; }\n  .spc-img { width: 100%; height: auto; display: block; border-radius: 16px; border: 1px solid var(--border); margin: 0; object-fit: cover; }\n  .spc-figcaption { font-size: 12px; color: var(--gray); text-align: center; line-height: 1.5; margin-top: 10px; }\n  .article-img-split { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-bottom: 16px; }\n  .article-img-split img { width: 100%; height: 240px; object-fit: cover; border-radius: 16px; border: 1px solid var(--border); display: block; }\n\n  \/* CALLOUTS *\/\n  .callout { display: flex; align-items: stretch; border: 1px solid var(--border); border-radius: 14px; overflow: hidden; margin: 24px 0; background: rgba(255,255,255,0.02); }\n  .callout-icon { flex-shrink: 0; width: 56px; display: flex; align-items: center; justify-content: center; color: #fff; }\n  .callout-icon svg { width: 18px; height: 18px; }\n  .callout-blue  .callout-icon { background: var(--blue); }\n  .callout-green .callout-icon { background: var(--accent); }\n  .callout-amber .callout-icon { background: var(--amber); }\n  .callout-text  { flex: 1; min-width: 0; padding: 20px 24px; font-size: 15px; color: var(--white); line-height: 1.65; font-family: var(--font); }\n  .callout-text strong { color: var(--white); font-weight: 800; }\n\n  \/* CASE STUDY *\/\n  .case-study { border: 1px solid var(--border); border-radius: 20px; overflow: hidden; margin: 28px 0 40px; background: rgba(255,255,255,0.02); backdrop-filter: blur(5px); -webkit-backdrop-filter: blur(5px); }\n  .case-study-figure { margin: 0; }\n  .case-study-figure .spc-img { border-radius: 0; border: none; border-bottom: 1px solid var(--border); }\n  .case-study-figure .spc-figcaption { text-align: left; padding: 10px 24px 0; margin-top: 0; }\n  .case-study-head { padding: 18px 24px; border-bottom: 1px solid var(--border); }\n  .case-study-tag { font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.1em; color: var(--gray); }\n  .case-study-row { display: flex; align-items: stretch; border-bottom: 1px solid var(--border); }\n  .case-study-row:last-child { border-bottom: none; }\n  .cs-row-icon { flex-shrink: 0; width: 56px; display: flex; align-items: center; justify-content: center; color: #fff; }\n  .cs-row-icon svg { width: 18px; height: 18px; }\n  .cs-problem .cs-row-icon { background: var(--blue); }\n  .cs-approach .cs-row-icon { background: var(--accent); }\n  .cs-result .cs-row-icon { background: var(--accent); }\n  .cs-row-body { flex: 1; min-width: 0; padding: 20px 24px; }\n  .cs-row-label { font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.1em; margin-bottom: 6px; }\n  .cs-problem .cs-row-label { color: var(--blue); }\n  .cs-approach .cs-row-label { color: var(--accent); }\n  .cs-result .cs-row-label { color: var(--accent); }\n  .cs-row-text { font-size: 15px; color: var(--white); line-height: 1.65; margin: 0; }\n\n  \/* INLINE CTA *\/\n  .inline-cta { display: flex; align-items: center; justify-content: space-between; gap: 20px; border: 1px solid rgba(76,183,49,0.25); border-radius: 14px; padding: 20px 24px; margin: 40px 0; background: rgba(76,183,49,0.04); backdrop-filter: blur(4px); -webkit-backdrop-filter: blur(4px); }\n  .inline-cta-text { display: flex; flex-direction: column; gap: 4px; }\n  .inline-cta-label { font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.1em; color: var(--accent); }\n  .inline-cta-title { font-size: 15px; font-weight: 700; color: var(--white); line-height: 1.35; }\n  .inline-cta-btn { flex-shrink: 0; display: inline-block; background: var(--accent); color: #fff !important; font-family: var(--font); font-size: 13px; font-weight: 700; padding: 11px 22px; border-radius: 8px; text-decoration: none; white-space: nowrap; transition: filter 0.2s; }\n  .inline-cta-btn:hover { filter: brightness(1.1); color: #fff !important; }\n\n  \/* RELATED SERVICE *\/\n  .related-service { display: flex; align-items: center; gap: 16px; border: 1px solid var(--border); border-radius: 14px; padding: 16px 20px; margin: 32px 0; background: rgba(255,255,255,0.02); backdrop-filter: blur(4px); -webkit-backdrop-filter: blur(4px); transition: border-color 0.2s; text-decoration: none; cursor: pointer; }\n  .related-service:hover { border-color: rgba(76,183,49,0.4); }\n  .related-service:hover .related-service-arrow { border-color: var(--accent); color: var(--accent); }\n  .related-service-icon { font-size: 22px; flex-shrink: 0; line-height: 1; }\n  .related-service-text { display: flex; flex-direction: column; gap: 3px; flex: 1; min-width: 0; }\n  .related-service-label { font-size: 10px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.1em; color: var(--gray); }\n  .related-service-title { font-size: 14px; font-weight: 700; color: var(--white); line-height: 1.35; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }\n  .related-service-arrow { flex-shrink: 0; display: flex; align-items: center; justify-content: center; width: 36px; height: 36px; border-radius: 8px; border: 1px solid var(--border); color: var(--gray); transition: border-color 0.2s, color 0.2s; }\n  .related-service-arrow svg { width: 16px; height: 16px; }\n\n  \/* TABS *\/\n  .tabs-wrap { margin: 24px 0 32px; }\n  .tab-btns { display: flex; gap: 8px; flex-wrap: wrap; }\n  .tab-btn { padding: 9px 18px; border: 1px solid var(--border); border-radius: 8px 8px 0 0; background: transparent; color: var(--gray); font-size: 13px; font-weight: 600; cursor: pointer; font-family: var(--font); transition: color 0.15s; border-bottom: none; }\n  .tab-btn.active { background: #12121e; color: var(--white); border-bottom: 1px solid #12121e; }\n  .tab-btn:hover { color: var(--gray-light); }\n  .tab-panel { display: none; border: 1px solid var(--border); border-radius: 0 8px 8px 8px; padding: 24px; background: #12121e; }\n  .tab-panel.active { display: block; }\n  .tab-panel-title { font-size: 15px; font-weight: 700; color: var(--white); margin-bottom: 12px; font-family: var(--font); }\n  .tab-feature-list { list-style: none; --theme-list-indent: 0; display: flex; flex-direction: column; gap: 8px; padding-inline-start: 0; margin-block-end: 0; }\n  .tab-feature-list li { font-size: 14px; color: #ffffff; display: flex; gap: 10px; align-items: flex-start; line-height: 1.5; }\n  .tab-feature-list li span:first-child { flex-shrink: 0; margin-top: 1px; }\n\n  \/* ============================================================\n     STEPPER\n  ============================================================ *\/\n  .stepper-wrap { display: grid; grid-template-columns: 272px 1fr; border: 1px solid var(--border); border-radius: 16px; overflow: hidden; margin: 28px 0 40px; }\n  .stepper-nav { background: #0a0a14; border-right: 1px solid var(--border); }\n  .stepper-nav-item { display: flex; align-items: center; gap: 12px; padding: 15px 18px; cursor: pointer; border-bottom: 1px solid var(--border); position: relative; transition: background 0.15s; }\n  .stepper-nav-item:last-child { border-bottom: none; }\n  .stepper-nav-item:hover { background: #0f0f1c; }\n  .stepper-nav-item.stp-active { background: #0f0f1c; }\n  .stepper-nav-item.stp-active::after { content: ''; position: absolute; right: -1px; top: 50%; transform: translateY(-50%); width: 3px; height: 32px; background: var(--accent); border-radius: 2px 0 0 2px; }\n  .stp-num { font-size: 10px; font-weight: 700; letter-spacing: 0.1em; color: #4CB731 !important; min-width: 16px; flex-shrink: 0; }\n  .stp-nav-icon { width: 15px; height: 15px; color: #4CB731 !important; flex-shrink: 0; }\n  .stp-nav-label { font-size: 12.5px; font-weight: 600; color: #ffffff !important; line-height: 1.3; }\n\n  \/* Panel content *\/\n  .stepper-content { background: #0d0d18; min-height: 320px; }\n  .stp-panel { display: none; padding: 32px 28px; }\n  .stp-panel.stp-active { display: block; }\n  .stp-eyebrow { font-size: 10px; font-weight: 700; letter-spacing: 0.13em; text-transform: uppercase; color: #4CB731 !important; margin-bottom: 10px; }\n  .stp-title { font-size: 19px; font-weight: 800; color: #ffffff !important; line-height: 1.3; margin-bottom: 8px; font-family: var(--font); }\n  .stp-desc { font-size: 14px; color: #B9B9B9 !important; line-height: 1.65; margin-bottom: 20px; }\n  .stp-list { list-style: none; --theme-list-indent: 0; padding-inline-start: 0; margin-block-end: 0; display: flex; flex-direction: column; gap: 10px; }\n  .stp-list li { display: flex; gap: 10px; align-items: flex-start; font-size: 14px; color: #ffffff !important; line-height: 1.55; }\n  .stp-li-icon { width: 14px; height: 14px; flex-shrink: 0; margin-top: 3px; color: #4CB731 !important; }\n  .stp-tip { margin-top: 20px; padding: 13px 16px; background: rgba(76,183,49,0.07); border-left: 2px solid var(--accent); border-radius: 0 8px 8px 0; font-size: 13px; color: #B9B9B9 !important; line-height: 1.55; }\n  .stp-tip strong { color: #ffffff !important; }\n\n  \/* ============================================================\n     TIER LIST\n  ============================================================ *\/\n  .tier-list { display: flex; flex-direction: column; gap: 8px; margin: 24px 0 40px; }\n  .tier-row { display: grid; grid-template-columns: 180px 1fr; border-radius: 14px; border: 1px solid #2a2a38; overflow: hidden; background: #0d0d18; transition: border-color 0.15s; }\n  .tier-bad  { border-left: 3px solid #6b3232; }\n  .tier-mid  { border-left: 3px solid #5a5a20; }\n  .tier-good { border-left: 3px solid #2a5a20; }\n  .tier-best { border-left: 3px solid #4CB731; background: #0d130b; }\n  .tier-left { padding: 18px 20px; border-right: 1px solid #1e1e2e; display: flex; flex-direction: column; gap: 8px; justify-content: center; }\n  .tier-badge { display: inline-block; font-size: 10px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.08em; padding: 3px 8px; border-radius: 4px; width: fit-content; }\n  .tier-badge-bad  { background: rgba(107,50,50,0.4);  color: #e07070; }\n  .tier-badge-mid  { background: rgba(90,90,32,0.4);   color: #d4c860; }\n  .tier-badge-good { background: rgba(42,90,32,0.4);   color: #7ecf60; }\n  .tier-badge-best { background: rgba(76,183,49,0.2);  color: #4CB731; }\n  .tier-name { font-size: 15px; font-weight: 800; color: #ffffff; line-height: 1.2; }\n  .tier-body { padding: 18px 22px; display: flex; flex-direction: column; gap: 6px; justify-content: center; }\n  .tier-impl   { font-size: 13.5px; color: #ffffff; line-height: 1.5; margin: 0; font-weight: 500; }\n  .tier-result { font-size: 12.5px; color: #B9B9B9; line-height: 1.5; margin: 0; }\n  .tier-best .tier-result { color: #89c97a; }\n  .tier-bar-wrap { height: 4px; background: rgba(255,255,255,0.06); border-radius: 2px; margin-top: 14px; overflow: hidden; }\n  .tier-bar { height: 100%; width: 0; border-radius: 2px; transition: width 0.9s cubic-bezier(0.22, 1, 0.36, 1); }\n\n  \/* ============================================================\n     QUIZ\n  ============================================================ *\/\n  .quiz-wrap { border: 1px solid var(--border); border-radius: 16px; overflow: hidden; background: #0d0d18; margin: 28px 0 40px; }\n  .quiz-progress-track { height: 3px; background: rgba(255,255,255,0.05); }\n  .quiz-progress-fill { height: 100%; background: var(--accent); width: 0; transition: width 0.35s ease; }\n  .quiz-body { padding: 36px 32px; transition: opacity 0.18s ease; }\n  .quiz-meta { display: flex; align-items: center; gap: 12px; margin-bottom: 20px; }\n  .quiz-q-num { font-size: 11px; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--gray); }\n  .quiz-dots { display: flex; gap: 5px; }\n  .quiz-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--border); transition: background 0.2s; }\n  .quiz-dot.done { background: var(--accent); }\n  .quiz-dot.current { background: var(--white); }\n  .quiz-text { font-size: 20px; font-weight: 700; color: var(--white); line-height: 1.45; margin-bottom: 32px; font-family: var(--font); max-width: 560px; }\n  .quiz-btns { display: flex; gap: 12px; }\n  .quiz-btn-oui { flex: 1; padding: 15px 20px; background: var(--accent); color: #fff; font-family: var(--font); font-size: 15px; font-weight: 700; border: none; border-radius: 8px; cursor: pointer; transition: filter 0.15s; }\n  .quiz-btn-oui:hover { filter: brightness(1.12); color: #fff; }\n  .quiz-btn-non { flex: 1; padding: 15px 20px; background: transparent; color: var(--white); font-family: var(--font); font-size: 15px; font-weight: 700; border: 1px solid var(--border); border-radius: 8px; cursor: pointer; transition: background 0.15s; }\n  .quiz-btn-non:hover { background: #12121e; }\n\n  .quiz-result { display: none; padding: 40px 32px; text-align: center; }\n  .quiz-result-badge { display: inline-flex; align-items: center; justify-content: center; width: 64px; height: 64px; border-radius: 50%; font-size: 28px; margin-bottom: 20px; }\n  .badge-green { background: rgba(76,183,49,0.12); }\n  .badge-amber { background: rgba(186,117,23,0.12); }\n  .badge-red   { background: rgba(205,52,52,0.12); }\n  .quiz-result-title { font-size: 22px; font-weight: 800; color: var(--white); margin-bottom: 10px; font-family: var(--font); }\n  .quiz-result-desc { font-size: 15px; color: var(--gray-light); line-height: 1.65; max-width: 440px; margin: 0 auto 10px; }\n  .quiz-result-score { font-size: 12px; color: var(--gray); margin-bottom: 28px; }\n  .quiz-result-cta { display: inline-block; background: var(--accent); color: #fff; font-family: var(--font); font-size: 14px; font-weight: 700; padding: 12px 28px; border-radius: 8px; text-decoration: none; margin-bottom: 14px; transition: filter 0.15s; }\n  .quiz-result-cta:hover { filter: brightness(1.1); color: #fff; }\n  .quiz-restart-btn { display: block; background: none; border: none; color: var(--gray); font-family: var(--font); font-size: 13px; cursor: pointer; margin: 0 auto; text-decoration: underline; text-underline-offset: 3px; }\n  .quiz-restart-btn:hover { color: var(--gray-light); }\n\n  \/* CTA BOX *\/\n  .cta-box { border: 1px solid var(--gray-dark); border-radius: 20px; padding: 36px 40px; text-align: center; margin-top: 56px; background: #0d0d18; position: relative; overflow: hidden; }\n  .cta-box::before { content: ''; position: absolute; top: -60px; left: 50%; transform: translateX(-50%); width: 500px; height: 260px; background: radial-gradient(ellipse, rgba(76,183,49,0.09) 0%, transparent 70%); pointer-events: none; }\n  .cta-eyebrow { font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.13em; color: var(--accent); margin-bottom: 16px; display: block; position: relative; }\n  .cta-title { font-size: 26px !important; font-weight: 800; color: #ffffff !important; margin-bottom: 10px; font-family: var(--font); position: relative; }\n  .cta-sub { font-size: 16px !important; color: var(--gray); margin-bottom: 24px; position: relative; }\n  .cta-btn { display: inline-block; background: var(--accent); color: #fff; font-family: var(--font); font-size: 15px; font-weight: 700; padding: 14px 32px; border-radius: 8px; text-decoration: none; transition: filter 0.2s; position: relative; }\n  .cta-btn:hover { filter: brightness(1.1); color: #fff; }\n  .cta-meta { margin-top: 18px; font-size: 12px; color: var(--gray); }\n\n  \/* STICKY CTA *\/\n  .art-sticky { position: fixed; bottom: 20px; left: 50%; transform: translateX(-50%) translateY(calc(100% + 40px)); transition: transform 0.4s cubic-bezier(0.34, 1.56, 0.64, 1); z-index: 9999; width: calc(100% - 32px); max-width: 780px; border-radius: 16px; border: 1px solid rgba(255,255,255,0.1); background: rgba(14,14,22,0.92); backdrop-filter: blur(24px) saturate(160%); -webkit-backdrop-filter: blur(24px) saturate(160%); }\n  .art-sticky.art-sticky-visible { transform: translateX(-50%) translateY(0); }\n  .art-sticky-inner { display: flex; align-items: center; justify-content: space-between; gap: 16px; padding: 14px 20px; }\n  .art-sticky-text { font-size: 13px; color: var(--gray-light); font-weight: 500; flex: 1; min-width: 0; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; margin: 0; line-height: 1; }\n  .art-sticky-text strong { color: var(--white); }\n  .art-sticky-btn { flex-shrink: 0; padding: 10px 20px; font-size: 13px; font-weight: 700; background: var(--accent); color: #fff; border-radius: 8px; text-decoration: none; font-family: var(--font); white-space: nowrap; transition: filter 0.2s; }\n  .art-sticky-btn:hover { filter: brightness(1.1); color: #fff; }\n\n  \/* ============================================================\n     MOBILE 768px\n  ============================================================ *\/\n  @media (max-width: 768px) {\n    .article-wrap { padding: 40px 0 80px; }\n    .article-hero { grid-template-columns: 1fr; gap: 24px; margin-bottom: 40px; }\n    .key-numbers { grid-template-columns: 1fr 1fr; }\n    .key-numbers .kn-card:last-child { grid-column: span 2; }\n    .tab-btns { display: none; }\n    .tab-panel { display: block !important; border-radius: 12px; margin-bottom: 10px; }\n    .tab-panel:last-of-type { margin-bottom: 0; }\n\n    \/* Callouts *\/\n    .callout { margin: 20px 0; }\n    .callout-icon { width: 44px; }\n    .callout-text { padding: 16px 18px; }\n\n    \/* Case study *\/\n    .cs-row-icon { width: 44px; }\n    .cs-row-body { padding: 16px 18px; }\n\n    \/* Inline CTA \/ Related service *\/\n    .inline-cta { flex-direction: column; align-items: flex-start; gap: 14px; }\n    .inline-cta-btn { width: 100%; text-align: center; }\n    .related-service-title { white-space: normal; }\n\n    \/* Stepper mobile *\/\n    .stepper-wrap { grid-template-columns: 1fr; border: none; background: transparent; gap: 12px; }\n    .stepper-nav { border-right: none; border-bottom: none; background: transparent; display: flex; flex-direction: row; gap: 8px; overflow-x: auto; padding-bottom: 2px; -webkit-overflow-scrolling: touch; scrollbar-width: none; }\n    .stepper-nav::-webkit-scrollbar { display: none; }\n    .stepper-nav-item { border: 1px solid var(--border); border-radius: 8px; padding: 9px 14px; flex-shrink: 0; background: #0d0d18; }\n    .stepper-nav-item.stp-active { border-color: var(--accent); }\n    .stepper-nav-item::after { display: none; }\n    .stp-num { display: none; }\n    .stp-nav-label { font-size: 12px; }\n    .stepper-content { border: 1px solid var(--border); border-radius: 12px; background: #0d0d18; min-height: 0; }\n    .stp-panel { padding: 22px 18px; }\n    .stp-title { font-size: 16px; }\n\n    \/* Images *\/\n    .spc-img { border-radius: 0; border-left: none; border-right: none; }\n    .spc-figure { margin: 28px 0; }\n    .spc-figcaption { padding: 0 20px; }\n    .article-img-split { grid-template-columns: 1fr; }\n    .article-img-split img { height: 200px; }\n\n    \/* Tier list mobile *\/\n    .tier-row { grid-template-columns: 1fr; }\n    .tier-left { border-right: none; border-bottom: 1px solid #1e1e2e; flex-direction: row; align-items: center; gap: 12px; padding: 14px 16px; }\n    .tier-body { padding: 14px 16px; }\n\n    \/* Quiz *\/\n    .quiz-body { padding: 24px 18px; }\n    .quiz-text { font-size: 17px; margin-bottom: 24px; }\n    .quiz-result { padding: 28px 20px; }\n\n    \/* CTA + Sticky *\/\n    .cta-box { padding: 28px 20px; }\n    .cta-btn { display: block; text-align: center; }\n    .art-sticky { bottom: 12px; border-radius: 12px; }\n    .art-sticky-inner { padding: 12px 16px; }\n    .art-sticky-text { display: none; }\n    .art-sticky-btn { flex: 1; text-align: center; }\n  }\n\n  @media (max-width: 500px) {\n    .key-numbers { grid-template-columns: 1fr; }\n    .key-numbers .kn-card:last-child { grid-column: span 1; }\n    .article-title { font-size: 26px; }\n    .article-wrap h2 { font-size: 19px; }\n    .quiz-btns { flex-direction: column; }\n  }\n<\/style>\n\n<!-- STICKY CTA -->\n<div class=\"art-sticky\" id=\"artSticky\">\n  <div class=\"art-sticky-inner\">\n    <p class=\"art-sticky-text\"><strong>Plaquette SaaS B2B<\/strong> &nbsp;\u00b7&nbsp; Devis sous&nbsp;24&nbsp;h \u00b7 Paris<\/p>\n    <a href=\"\/demande-de-devis\/\" class=\"art-sticky-btn\">Demander un devis<\/a>\n  <\/div>\n<\/div>\n\n<article class=\"article-wrap\">\n\n  <div class=\"article-hero\" data-aos=\"fade-up\" data-aos-duration=\"400\">\n    <div class=\"article-hero-text\">\n      <p class=\"article-eyebrow\">Plaquette commerciale \u00b7 SaaS B2B<\/p>\n      <h1 class=\"article-title\">Plaquette commerciale SaaS&nbsp;: ce qui change par rapport au B2B classique<\/h1>\n      <p class=\"article-intro\">Une plaquette pour un \u00e9diteur SaaS ne fonctionne pas comme celle d&rsquo;un cabinet de conseil ou d&rsquo;un prestataire industriel. Le produit est immat\u00e9riel, le cycle de vente est long, et les interlocuteurs sont multiples. Ce que cela implique concr\u00e8tement pour la structure, le contenu et le&nbsp;design.<\/p>\n    <\/div>\n    <figure class=\"spc-figure\">\n      <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2026\/07\/plaquette-commerciale-design-01.webp\" alt=\"Plaquette commerciale design SaaS B2B &middot; graphiste freelance Paris\" class=\"spc-img\" loading=\"eager\" title=\"\">\n      <figcaption class=\"spc-figcaption\">&copy; Altay Dagistan &middot; Plaquette commerciale, direction artistique<\/figcaption>\n    <\/figure>\n  <\/div>\n\n  <!-- SECTION 1 -->\n  <h2 data-aos=\"fade-up\" data-aos-duration=\"300\">Pourquoi le contexte SaaS B2B change&nbsp;tout<\/h2>\n  <p>Dans le B2B classique, industrie, services, BTP, la plaquette pr\u00e9sente une offre tangible. On montre des r\u00e9f\u00e9rences, des r\u00e9alisations, un savoir-faire \u00e9prouv\u00e9. Le prospect comprend naturellement ce qu&rsquo;il ach\u00e8te.<\/p>\n  <p>Pour une solution SaaS, la plaquette doit accomplir quelque chose de plus difficile&nbsp;: <strong>rendre visible et compr\u00e9hensible quelque chose d&rsquo;immat\u00e9riel<\/strong>. L&rsquo;interface, le workflow, le gain de temps, la conformit\u00e9 r\u00e9glementaire, autant d&rsquo;\u00e9l\u00e9ments qui n&rsquo;existent pas sous forme physique et qui doivent pourtant convaincre un comit\u00e9 d&rsquo;achat constitu\u00e9 de profils tr\u00e8s diff\u00e9rents.<\/p>\n  <p>Une plaquette mal calibr\u00e9e pour ce contexte ne convainc personne. Elle circule entre les mains des d\u00e9cideurs sans ancrer d&rsquo;argument, sans r\u00e9pondre aux objections techniques ou financi\u00e8res, et ne p\u00e8se pas dans la d\u00e9cision&nbsp;finale.<\/p>\n\n  <div class=\"callout callout-blue\" data-aos=\"fade-up\" data-aos-duration=\"300\">\n    <span class=\"callout-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><path d=\"M12 16v-4\"><\/path><path d=\"M12 8h.01\"><\/path><\/svg><\/span>\n    <div class=\"callout-text\">Dans un achat SaaS B2B, la plaquette circule souvent entre les mains de plusieurs d\u00e9cideurs qui ne se sont jamais parl\u00e9&nbsp;: le DSI, le DAF, le responsable m\u00e9tier, parfois un comit\u00e9 de direction. Elle doit convaincre sur des crit\u00e8res distincts sans qu&rsquo;une pr\u00e9sentation orale soit possible \u00e0 chaque&nbsp;\u00e9tape.<\/div>\n  <\/div>\n\n  <hr>\n\n  <!-- KEY NUMBERS -->\n  <div class=\"key-numbers\" data-aos=\"fade-up\" data-aos-duration=\"400\">\n    <div class=\"kn-card\">\n      <div class=\"kn-value\"><span class=\"kn-count\" data-target=\"5\">0<\/span><span>&nbsp;\u00e0&nbsp;<span class=\"kn-count2\" data-target=\"7\">0<\/span><\/span><\/div>\n      <div class=\"kn-label\">d\u00e9cideurs impliqu\u00e9s en moyenne dans un achat SaaS B2B<\/div>\n    <\/div>\n    <div class=\"kn-card\">\n      <div class=\"kn-value\"><span class=\"kn-count3\" data-target=\"4\">0<\/span><span>&nbsp;\u00e0 6 mois<\/span><\/div>\n      <div class=\"kn-label\">dur\u00e9e moyenne d&rsquo;un cycle de vente SaaS B2B enterprise<\/div>\n    <\/div>\n    <div class=\"kn-card\">\n      <div class=\"kn-value\"><span class=\"kn-count4\" data-target=\"15\">0<\/span><span class=\"kn-sup\">&nbsp;ans<\/span><\/div>\n      <div class=\"kn-label\">d&rsquo;exp\u00e9rience en design B2B tech, print et digital<\/div>\n    <\/div>\n  <\/div>\n\n  <!-- INLINE CTA 1 -->\n  <div class=\"inline-cta\" data-aos=\"fade-up\" data-aos-duration=\"300\">\n    <div class=\"inline-cta-text\">\n      <span class=\"inline-cta-label\">Plaquette commerciale \u00b7 SaaS B2B<\/span>\n      <span class=\"inline-cta-title\">Votre plaquette peine \u00e0 convaincre plusieurs d\u00e9cideurs \u00e0 la fois&nbsp;? Devis sous&nbsp;24&nbsp;h.<\/span>\n    <\/div>\n    <a href=\"\/demande-de-devis\/\" class=\"inline-cta-btn\">Demander un devis<\/a>\n  <\/div>\n\n  <!-- SECTION 2 -->\n  <h2 data-aos=\"fade-up\" data-aos-duration=\"300\">Adapter le contenu \u00e0 chaque interlocuteur&nbsp;SaaS<\/h2>\n  <p>Une plaquette unique qui essaie de parler \u00e0 tout le monde finit par ne parler \u00e0 personne. La bonne pratique en SaaS B2B est de pr\u00e9voir plusieurs versions, ou a minima une structure qui adresse clairement les diff\u00e9rents profils de d\u00e9cideurs, chacun avec ses propres crit\u00e8res de&nbsp;validation.<\/p>\n\n  <div class=\"tabs-wrap\" data-aos=\"fade-up\" data-aos-duration=\"300\">\n    <div class=\"tab-btns\">\n      <button class=\"tab-btn active\" onclick=\"switchTab('dsi')\">DSI \/ CTO<\/button>\n      <button class=\"tab-btn\" onclick=\"switchTab('daf')\">DAF \/ CFO<\/button>\n      <button class=\"tab-btn\" onclick=\"switchTab('metier')\">Responsable m\u00e9tier<\/button>\n      <button class=\"tab-btn\" onclick=\"switchTab('dirigeant')\">Dirigeant \/ DG<\/button>\n    <\/div>\n    <div class=\"tab-panel active\" id=\"tab-dsi\">\n      <div class=\"tab-panel-title\">Ce que le DSI \/ CTO veut voir<\/div>\n      <ul class=\"tab-feature-list\">\n        <li><span>\ud83d\udd12<\/span><span>S\u00e9curit\u00e9 des donn\u00e9es&nbsp;: h\u00e9bergement, certifications, conformit\u00e9 RGPD, ISO&nbsp;27001<\/span><\/li>\n        <li><span>\ud83d\udd0c<\/span><span>Int\u00e9grations disponibles&nbsp;: API, connecteurs, compatibilit\u00e9 avec le stack existant<\/span><\/li>\n        <li><span>\ud83c\udfd7\ufe0f<\/span><span>Architecture technique&nbsp;: SaaS cloud, on-premise, hybride<\/span><\/li>\n        <li><span>\ud83d\udcc8<\/span><span>Scalabilit\u00e9&nbsp;: comment le produit monte en charge<\/span><\/li>\n        <li><span>\ud83d\udee0\ufe0f<\/span><span>Support et SLA&nbsp;: uptime garanti, temps de r\u00e9ponse, proc\u00e9dures d&rsquo;escalade<\/span><\/li>\n      <\/ul>\n    <\/div>\n    <div class=\"tab-panel\" id=\"tab-daf\">\n      <div class=\"tab-panel-title\">Ce que le DAF \/ CFO veut voir<\/div>\n      <ul class=\"tab-feature-list\">\n        <li><span>\ud83d\udcb6<\/span><span>Mod\u00e8le de pricing clair&nbsp;: abonnement mensuel\/annuel, par utilisateur, par volume<\/span><\/li>\n        <li><span>\ud83d\udcca<\/span><span>ROI mesurable&nbsp;: r\u00e9duction de co\u00fbts, gains de productivit\u00e9, d\u00e9lai de retour sur investissement<\/span><\/li>\n        <li><span>\ud83d\udccb<\/span><span>Engagements contractuels&nbsp;: dur\u00e9e, conditions de r\u00e9siliation, p\u00e9nalit\u00e9s<\/span><\/li>\n        <li><span>\ud83d\udd04<\/span><span>Co\u00fbt total de possession&nbsp;: onboarding, formation, maintenance, mises \u00e0 jour<\/span><\/li>\n      <\/ul>\n    <\/div>\n    <div class=\"tab-panel\" id=\"tab-metier\">\n      <div class=\"tab-panel-title\">Ce que le responsable m\u00e9tier veut voir<\/div>\n      <ul class=\"tab-feature-list\">\n        <li><span>\u26a1<\/span><span>Fonctionnalit\u00e9s cl\u00e9s et cas d&rsquo;usage concrets dans son secteur<\/span><\/li>\n        <li><span>\ud83d\udda5\ufe0f<\/span><span>Aper\u00e7us de l&rsquo;interface&nbsp;: captures d&rsquo;\u00e9cran, d\u00e9mo, parcours utilisateur simplifi\u00e9<\/span><\/li>\n        <li><span>\u23f1\ufe0f<\/span><span>D\u00e9lai de prise en main&nbsp;: courbe d&rsquo;apprentissage, onboarding<\/span><\/li>\n        <li><span>\u2705<\/span><span>R\u00e9f\u00e9rences clients dans son secteur avec r\u00e9sultats concrets<\/span><\/li>\n      <\/ul>\n    <\/div>\n    <div class=\"tab-panel\" id=\"tab-dirigeant\">\n      <div class=\"tab-panel-title\">Ce que le dirigeant \/ DG veut voir<\/div>\n      <ul class=\"tab-feature-list\">\n        <li><span>\ud83c\udfaf<\/span><span>Positionnement clair&nbsp;: \u00e0 quoi \u00e7a sert, pour qui, pourquoi vous plut\u00f4t qu&rsquo;un autre<\/span><\/li>\n        <li><span>\ud83c\udfe2<\/span><span>Solidit\u00e9 de l&rsquo;entreprise&nbsp;: anciennet\u00e9, taille, r\u00e9f\u00e9rences clients reconnus<\/span><\/li>\n        <li><span>\ud83d\ude80<\/span><span>Vision produit&nbsp;: roadmap, \u00e9volution pr\u00e9vue, p\u00e9rennit\u00e9 de la solution<\/span><\/li>\n        <li><span>\ud83e\udd1d<\/span><span>Modalit\u00e9s de partenariat et d&rsquo;accompagnement sur le long terme<\/span><\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n\n  <figure class=\"spc-figure\" data-aos=\"fade-up\" data-aos-duration=\"500\">\n    <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/03\/03-web.jpg\" alt=\"Support commercial SaaS B2B &middot; direction artistique freelance Paris\" class=\"spc-img\" loading=\"lazy\" title=\"\">\n    <figcaption class=\"spc-figcaption\">&copy; Altay Dagistan &middot; Support commercial B2B tech, mise en page et direction artistique<\/figcaption>\n  <\/figure>\n\n  <!-- SECTION 3 \u2014 INTERACTIVE STEPPER -->\n  <h2 data-aos=\"fade-up\" data-aos-duration=\"300\">Structure recommand\u00e9e pour une plaquette&nbsp;SaaS<\/h2>\n  <p>La logique est invers\u00e9e par rapport au B2B classique&nbsp;: probl\u00e8me d&rsquo;abord, produit ensuite. S\u00e9lectionnez un bloc pour le&nbsp;d\u00e9tail.<\/p>\n\n  <div class=\"stepper-wrap\" data-aos=\"fade-up\" data-aos-duration=\"400\">\n    <div class=\"stepper-nav\">\n\n      <div class=\"stepper-nav-item stp-active\" id=\"stp-nav-0\" onclick=\"stpSwitch(0)\">\n        <span class=\"stp-num\">01<\/span>\n        <svg class=\"stp-nav-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><line x1=\"12\" x2=\"12\" y1=\"8\" y2=\"12\"><\/line><line x1=\"12\" x2=\"12.01\" y1=\"16\" y2=\"16\"><\/line><\/svg>\n        <span class=\"stp-nav-label\">Le probl\u00e8me<\/span>\n      <\/div>\n\n      <div class=\"stepper-nav-item\" id=\"stp-nav-1\" onclick=\"stpSwitch(1)\">\n        <span class=\"stp-num\">02<\/span>\n        <svg class=\"stp-nav-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 14a1 1 0 0 1-.78-1.63l9.9-10.2a.5.5 0 0 1 .86.46l-1.92 6.02A1 1 0 0 0 13 10h7a1 1 0 0 1 .78 1.63l-9.9 10.2a.5.5 0 0 1-.86-.46l1.92-6.02A1 1 0 0 0 11 14z\"><\/path><\/svg>\n        <span class=\"stp-nav-label\">Valeur cl\u00e9<\/span>\n      <\/div>\n\n      <div class=\"stepper-nav-item\" id=\"stp-nav-2\" onclick=\"stpSwitch(2)\">\n        <span class=\"stp-num\">03<\/span>\n        <svg class=\"stp-nav-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m3 17 2 2 4-4\"><\/path><path d=\"m3 7 2 2 4-4\"><\/path><path d=\"M13 6h8\"><\/path><path d=\"M13 12h8\"><\/path><path d=\"M13 18h8\"><\/path><\/svg>\n        <span class=\"stp-nav-label\">Fonctionnalit\u00e9s<\/span>\n      <\/div>\n\n      <div class=\"stepper-nav-item\" id=\"stp-nav-3\" onclick=\"stpSwitch(3)\">\n        <span class=\"stp-num\">04<\/span>\n        <svg class=\"stp-nav-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m15.477 12.89 1.515 8.526a.5.5 0 0 1-.81.47l-3.58-2.687a1 1 0 0 0-1.197 0l-3.586 2.686a.5.5 0 0 1-.81-.469l1.514-8.526\"><\/path><circle cx=\"12\" cy=\"8\" r=\"6\"><\/circle><\/svg>\n        <span class=\"stp-nav-label\">Preuves sociales<\/span>\n      <\/div>\n\n      <div class=\"stepper-nav-item\" id=\"stp-nav-4\" onclick=\"stpSwitch(4)\">\n        <span class=\"stp-num\">05<\/span>\n        <svg class=\"stp-nav-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M20 13c0 5-3.5 7.5-7.66 8.95a1 1 0 0 1-.67-.01C7.5 20.5 4 18 4 13V6a1 1 0 0 1 1-1c2 0 4.5-1.2 6.24-2.72a1.17 1.17 0 0 1 1.52 0C14.51 3.81 17 5 19 5a1 1 0 0 1 1 1z\"><\/path><\/svg>\n        <span class=\"stp-nav-label\">R\u00e9assurance<\/span>\n      <\/div>\n\n      <div class=\"stepper-nav-item\" id=\"stp-nav-5\" onclick=\"stpSwitch(5)\">\n        <span class=\"stp-num\">06<\/span>\n        <svg class=\"stp-nav-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><path d=\"M8 12h8\"><\/path><path d=\"m12 16 4-4-4-4\"><\/path><\/svg>\n        <span class=\"stp-nav-label\">Appel \u00e0 l&rsquo;action<\/span>\n      <\/div>\n\n    <\/div>\n\n    <div class=\"stepper-content\">\n\n      <div class=\"stp-panel stp-active\" id=\"stp-panel-0\">\n        <p class=\"stp-eyebrow\">Le probl\u00e8me<\/p>\n        <p class=\"stp-title\">Commencer par le pain point, pas le produit<\/p>\n        <p class=\"stp-desc\">Commencer par le pain point du prospect ancre la pertinence d\u00e8s les premi\u00e8res secondes. Personne ne lit une plaquette pour d\u00e9couvrir une solution qu&rsquo;il ne cherche pas encore.<\/p>\n        <ul class=\"stp-list\">\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>Formuler avec des chiffres concrets&nbsp;: \u00ab\u00a0Vos \u00e9quipes passent X heures par semaine \u00e0&#8230;\u00a0\u00bb<\/span><\/li>\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>Utiliser le vocabulaire du secteur cible, pas le vocabulaire interne de l&rsquo;\u00e9diteur<\/span><\/li>\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>Positionner le probl\u00e8me avant toute pr\u00e9sentation du produit ou de l&rsquo;\u00e9quipe<\/span><\/li>\n        <\/ul>\n        <div class=\"stp-tip\"><strong>Exemple&nbsp;:<\/strong> \u00ab\u00a0Les \u00e9quipes RH de vos clients passent 40% de leur temps sur des t\u00e2ches administratives que votre outil pourrait automatiser.\u00a0\u00bb<\/div>\n      <\/div>\n\n      <div class=\"stp-panel\" id=\"stp-panel-1\">\n        <p class=\"stp-eyebrow\">Valeur cl\u00e9<\/p>\n        <p class=\"stp-title\">La proposition de valeur en une phrase<\/p>\n        <p class=\"stp-desc\">Pas de jargon produit. Une formulation que le prospect peut r\u00e9p\u00e9ter \u00e0 son directeur sans l&rsquo;avoir m\u00e9moris\u00e9e. Concr\u00e8te, chiffr\u00e9e si possible.<\/p>\n        <ul class=\"stp-list\">\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>Format&nbsp;: \u00ab\u00a0[Produit] permet \u00e0 [cible] de [b\u00e9n\u00e9fice mesurable] sans [contrainte principale]\u00a0\u00bb<\/span><\/li>\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>Chiffr\u00e9e si possible&nbsp;: \u00ab\u00a0-30% de temps de traitement\u00a0\u00bb vaut mieux que \u00ab\u00a0gain d&rsquo;efficacit\u00e9\u00a0\u00bb<\/span><\/li>\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>Test&nbsp;: si un commercial ne peut pas la reformuler en 10 secondes, elle est trop complexe<\/span><\/li>\n        <\/ul>\n        <div class=\"stp-tip\"><strong>R\u00e8gle&nbsp;:<\/strong> une ligne, pas un paragraphe. Tout ce qui n\u00e9cessite une virgule suppl\u00e9mentaire appartient \u00e0 la section fonctionnalit\u00e9s.<\/div>\n      <\/div>\n\n      <div class=\"stp-panel\" id=\"stp-panel-2\">\n        <p class=\"stp-eyebrow\">Fonctionnalit\u00e9s<\/p>\n        <p class=\"stp-title\">Les fonctionnalit\u00e9s cl\u00e9s<\/p>\n        <p class=\"stp-desc\">3 \u00e0 5 fonctionnalit\u00e9s maximum, pr\u00e9sent\u00e9es par b\u00e9n\u00e9fice client, pas par liste technique. Le prospect veut savoir ce qu&rsquo;il gagne, pas ce que le produit fait.<\/p>\n        <ul class=\"stp-list\">\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>\u00ab\u00a0G\u00e9n\u00e9ration automatique des rapports\u00a0\u00bb plut\u00f4t que \u00ab\u00a0module de reporting avanc\u00e9\u00a0\u00bb<\/span><\/li>\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>Associer chaque fonctionnalit\u00e9 au profil d\u00e9cideur qui en b\u00e9n\u00e9ficie le plus<\/span><\/li>\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>Illustrer par des captures d&rsquo;\u00e9cran r\u00e9elles, jamais des mockups g\u00e9n\u00e9riques<\/span><\/li>\n        <\/ul>\n        <div class=\"stp-tip\"><strong>Limite&nbsp;:<\/strong> au-del\u00e0 de 5 fonctionnalit\u00e9s, l&rsquo;attention chute. Le reste va dans une fiche technique s\u00e9par\u00e9e.<\/div>\n      <\/div>\n\n      <div class=\"stp-panel\" id=\"stp-panel-3\">\n        <p class=\"stp-eyebrow\">Preuves sociales<\/p>\n        <p class=\"stp-title\">Les preuves sociales<\/p>\n        <p class=\"stp-desc\">Logos clients, chiffres d&rsquo;usage, verbatim court et sourc\u00e9. En SaaS B2B, voir des noms reconnus supprime le principal frein&nbsp;: le risque per\u00e7u d&rsquo;un achat immat\u00e9riel.<\/p>\n        <ul class=\"stp-list\">\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>Logos de noms reconnus dans le secteur cible&nbsp;: un logo vaut mieux qu&rsquo;un long t\u00e9moignage<\/span><\/li>\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>Chiffres d&rsquo;usage r\u00e9els&nbsp;: nombre d&rsquo;utilisateurs actifs, volume trait\u00e9, anciennet\u00e9 des contrats<\/span><\/li>\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>Verbatim court et sourc\u00e9&nbsp;: nom, fonction, entreprise, jamais une citation anonyme<\/span><\/li>\n        <\/ul>\n        <div class=\"stp-tip\"><strong>Erreur fr\u00e9quente&nbsp;:<\/strong> afficher des logos sans mentionner le r\u00e9sultat obtenu. Logo + chiffre = preuve compl\u00e8te.<\/div>\n      <\/div>\n\n      <div class=\"stp-panel\" id=\"stp-panel-4\">\n        <p class=\"stp-eyebrow\">R\u00e9assurance<\/p>\n        <p class=\"stp-title\">Les \u00e9l\u00e9ments de r\u00e9assurance technique<\/p>\n        <p class=\"stp-desc\">S\u00e9curit\u00e9, certifications, h\u00e9bergement. Pas un paragraphe complet, juste les signaux que le DSI et le DAF cherchent au premier coup d&rsquo;oeil.<\/p>\n        <ul class=\"stp-list\">\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>Logos de certification (ISO 27001, HDS, SOC 2) plus efficaces qu&rsquo;un paragraphe descriptif<\/span><\/li>\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>Une phrase sur l&rsquo;h\u00e9bergement&nbsp;: localisation des donn\u00e9es, redondance, uptime garanti<\/span><\/li>\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>Le d\u00e9tail technique complet va dans une fiche technique s\u00e9par\u00e9e, pas dans la plaquette<\/span><\/li>\n        <\/ul>\n        <div class=\"stp-tip\"><strong>Format recommand\u00e9&nbsp;:<\/strong> 3-4 logos de certification + une ligne de texte. Sobre et imm\u00e9diatement lisible.<\/div>\n      <\/div>\n\n      <div class=\"stp-panel\" id=\"stp-panel-5\">\n        <p class=\"stp-eyebrow\">Appel \u00e0 l&rsquo;action<\/p>\n        <p class=\"stp-title\">L&rsquo;appel \u00e0 l&rsquo;action<\/p>\n        <p class=\"stp-desc\">En SaaS, proposer une d\u00e9mo plut\u00f4t qu&rsquo;un simple \u00ab\u00a0contact\u00a0\u00bb. C&rsquo;est moins engageant pour le prospect et plus qualifiant pour l&rsquo;\u00e9quipe commerciale.<\/p>\n        <ul class=\"stp-list\">\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>\u00ab\u00a0Demander une d\u00e9mo\u00a0\u00bb r\u00e9duit la friction vs \u00ab\u00a0Nous contacter\u00a0\u00bb ou \u00ab\u00a0Demander un devis\u00a0\u00bb<\/span><\/li>\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>QR code sur la version print&nbsp;: lien de prise de RDV direct (Calendly, HubSpot Meetings)<\/span><\/li>\n          <li><svg class=\"stp-li-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"><\/path><\/svg><span>R\u00e9p\u00e9ter l&rsquo;appel \u00e0 l&rsquo;action en couverture ET en derni\u00e8re page, la lecture n&rsquo;est pas&nbsp;lin\u00e9aire<\/span><\/li>\n        <\/ul>\n        <div class=\"stp-tip\"><strong>\u00c0 noter&nbsp;:<\/strong> un prospect qui re\u00e7oit la plaquette par email doit trouver le CTA seul, en moins de 5 secondes, sans pr\u00e9sentation orale pr\u00e9alable.<\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n\n  <!-- RELATED SERVICE CTA -->\n  <a href=\"\/creation-plaquette-commerciale\/\" class=\"related-service\" data-aos=\"fade-up\" data-aos-duration=\"300\" aria-label=\"Voir la page plaquette commerciale\">\n    <span class=\"related-service-icon\">\ud83d\udcc4<\/span>\n    <span class=\"related-service-text\">\n      <span class=\"related-service-label\">Page service<\/span>\n      <span class=\"related-service-title\">Cr\u00e9ation de plaquette commerciale&nbsp;: structure, contenu et tarifs<\/span>\n    <\/span>\n    <span class=\"related-service-arrow\">\n      <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg>\n    <\/span>\n  <\/a>\n\n  <!-- IMAGES 3 + 4 -->\n  <figure class=\"spc-figure\" data-aos=\"fade-up\" data-aos-duration=\"500\">\n    <div class=\"article-img-split\">\n      <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/06\/25.jpg\" alt=\"Plaquette B2B tech &middot; cr\u00e9ation graphique freelance Paris\" loading=\"lazy\" title=\"\">\n      <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/06\/Plaquette-pages-interieures.jpg\" alt=\"Pages int\u00e9rieures plaquette commerciale B2B &middot; graphiste freelance Paris\" loading=\"lazy\" title=\"\">\n    <\/div>\n    <figcaption class=\"spc-figcaption\">&copy; Altay Dagistan &middot; Plaquette commerciale B2B, couverture et pages int\u00e9rieures<\/figcaption>\n  <\/figure>\n\n  <!-- SECTION 4 -->\n  <h2 data-aos=\"fade-up\" data-aos-duration=\"300\">Plaquette g\u00e9n\u00e9rique vs plaquette sectorielle&nbsp;SaaS<\/h2>\n  <p>En SaaS B2B, la segmentation paie, surtout sur les cycles de vente longs o\u00f9 la plaquette est consult\u00e9e plusieurs fois par plusieurs&nbsp;personnes.<\/p>\n\n  <div class=\"tier-list\" data-aos=\"fade-up\" data-aos-duration=\"300\">\n\n    <div class=\"tier-row tier-bad\">\n      <div class=\"tier-left\">\n        <div class=\"tier-badge tier-badge-bad\">Faible impact<\/div>\n        <div class=\"tier-name\">G\u00e9n\u00e9rique<\/div>\n      <\/div>\n      <div class=\"tier-body\">\n        <p class=\"tier-impl\">Un seul document pour toutes les cibles et tous les secteurs<\/p>\n        <p class=\"tier-result\">Lecture partielle, peu de m\u00e9morisation, faible engagement commercial<\/p>\n        <div class=\"tier-bar-wrap\">\n          <div class=\"tier-bar\" data-width=\"18\" style=\"background:#e07070;\"><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"tier-row tier-mid\">\n      <div class=\"tier-left\">\n        <div class=\"tier-badge tier-badge-mid\">Correct<\/div>\n        <div class=\"tier-name\">Segment\u00e9e<\/div>\n      <\/div>\n      <div class=\"tier-body\">\n        <p class=\"tier-impl\">Adapt\u00e9e par profil d\u00e9cideur&nbsp;: DSI, DAF, responsable m\u00e9tier<\/p>\n        <p class=\"tier-result\">Chaque lecteur trouve ses propres arguments, meilleure circulation interne<\/p>\n        <div class=\"tier-bar-wrap\">\n          <div class=\"tier-bar\" data-width=\"52\" style=\"background:#d4c860;\"><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"tier-row tier-good\">\n      <div class=\"tier-left\">\n        <div class=\"tier-badge tier-badge-good\">Recommand\u00e9<\/div>\n        <div class=\"tier-name\">Sectorielle<\/div>\n      <\/div>\n      <div class=\"tier-body\">\n        <p class=\"tier-impl\">Une version par vertical&nbsp;: banque, assurance, RH, logistique&#8230;<\/p>\n        <p class=\"tier-result\">R\u00e9f\u00e9rences et cas d&rsquo;usage sp\u00e9cifiques au secteur, cr\u00e9dibilit\u00e9 renforc\u00e9e<\/p>\n        <div class=\"tier-bar-wrap\">\n          <div class=\"tier-bar\" data-width=\"78\" style=\"background:#7ecf60;\"><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"tier-row tier-best\">\n      <div class=\"tier-left\">\n        <div class=\"tier-badge tier-badge-best\">Impact maximal<\/div>\n        <div class=\"tier-name\">Personnalis\u00e9e<\/div>\n      <\/div>\n      <div class=\"tier-body\">\n        <p class=\"tier-impl\">Adapt\u00e9e \u00e0 un prospect ou compte cible sp\u00e9cifique<\/p>\n        <p class=\"tier-result\">Engagement maximal, r\u00e9serv\u00e9e aux comptes strat\u00e9giques \u00e0 fort enjeu<\/p>\n        <div class=\"tier-bar-wrap\">\n          <div class=\"tier-bar\" data-width=\"97\" style=\"background:#4CB731;\"><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n\n  <div class=\"callout callout-amber\" data-aos=\"fade-up\" data-aos-duration=\"300\">\n    <span class=\"callout-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m21.73 18-8-14a2 2 0 0 0-3.48 0l-8 14A2 2 0 0 0 4 21h16a2 2 0 0 0 1.73-3Z\"><\/path><path d=\"M12 9v4\"><\/path><path d=\"M12 17h.01\"><\/path><\/svg><\/span>\n    <div class=\"callout-text\">Cr\u00e9er une plaquette par vertical repr\u00e9sente un investissement plus important, mais le gain en taux de r\u00e9ponse est mesurable. Une plaquette \u00ab\u00a0banque\u00a0\u00bb et une plaquette \u00ab\u00a0logistique\u00a0\u00bb peuvent partager 70% de leur structure tout en semblant enti\u00e8rement sur-mesure pour le&nbsp;lecteur.<\/div>\n  <\/div>\n\n  <!-- INLINE CTA 2 -->\n  <div class=\"inline-cta\" data-aos=\"fade-up\" data-aos-duration=\"300\">\n    <div class=\"inline-cta-text\">\n      <span class=\"inline-cta-label\">Plaquette sectorielle<\/span>\n      <span class=\"inline-cta-title\">Besoin d&rsquo;une version sectorielle ou personnalis\u00e9e de votre plaquette&nbsp;? Discutons de votre&nbsp;projet.<\/span>\n    <\/div>\n    <a href=\"\/demande-de-devis\/\" class=\"inline-cta-btn\">Demander un devis<\/a>\n  <\/div>\n\n  <!-- SECTION 5 \u2014 CASE STUDY -->\n  <h2 data-aos=\"fade-up\" data-aos-duration=\"300\">\u00c9tude de cas&nbsp;: la plaquette commerciale UBI&nbsp;Solutions<\/h2>\n  <p>UBI Solutions nous a confi\u00e9 la cr\u00e9ation de sa plaquette commerciale. Leur activit\u00e9 est l&rsquo;IoT B2B, pas le SaaS, mais le m\u00eame d\u00e9fi de vente multi-d\u00e9cideurs s&rsquo;y&nbsp;applique.<\/p>\n\n  <div class=\"case-study\" data-aos=\"fade-up\" data-aos-duration=\"300\">\n    <figure class=\"spc-figure case-study-figure\">\n      <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2024\/02\/IMG_0274.jpg\" alt=\"Plaquette commerciale UBI Solutions &middot; graphiste freelance B2B Paris\" class=\"spc-img\" loading=\"lazy\" title=\"\">\n      <figcaption class=\"spc-figcaption\">&copy; Altay Dagistan &middot; Plaquette commerciale UBI Solutions, IoT B2B<\/figcaption>\n    <\/figure>\n    <div class=\"case-study-head\">\n      <span class=\"case-study-tag\">UBI Solutions &middot; IoT B2B<\/span>\n    <\/div>\n    <div class=\"case-study-row cs-problem\">\n      <div class=\"cs-row-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><path d=\"M12 8v4\"><\/path><path d=\"M12 16h.01\"><\/path><\/svg><\/div>\n      <div class=\"cs-row-body\">\n        <div class=\"cs-row-label\">Probl\u00e8me<\/div>\n        <p class=\"cs-row-text\">UBI Solutions vend une solution IoT B2B avec un cycle de vente multi-d\u00e9cideurs&nbsp;: DSI, DAF, responsable m\u00e9tier. L&rsquo;enjeu \u00e9tait de produire un document capable de circuler seul entre ces profils, sans perdre en clart\u00e9 pour aucun&nbsp;d&rsquo;eux.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"case-study-row cs-approach\">\n      <div class=\"cs-row-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 12a9 9 0 0 1 9-9 9.75 9.75 0 0 1 6.74 2.74L21 8\"><\/path><path d=\"M21 3v5h-5\"><\/path><path d=\"M21 12a9 9 0 0 1-9 9 9.75 9.75 0 0 1-6.74-2.74L3 16\"><\/path><path d=\"M8 16H3v5\"><\/path><\/svg><\/div>\n      <div class=\"cs-row-body\">\n        <div class=\"cs-row-label\">Approche<\/div>\n        <p class=\"cs-row-text\">Structure inspir\u00e9e de la logique d\u00e9crite plus haut&nbsp;: probl\u00e8me avant produit, preuves sociales et visuels r\u00e9els de l&rsquo;interface, r\u00e9assurance technique condens\u00e9e, appel \u00e0 l&rsquo;action r\u00e9p\u00e9t\u00e9 en couverture et en derni\u00e8re&nbsp;page.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"case-study-row cs-result\">\n      <div class=\"cs-row-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"22 7 13.5 15.5 8.5 10.5 2 17\"><\/polyline><polyline points=\"16 7 22 7 22 13\"><\/polyline><\/svg><\/div>\n      <div class=\"cs-row-body\">\n        <div class=\"cs-row-label\">R\u00e9sultat<\/div>\n        <p class=\"cs-row-text\">Une plaquette unique, pr\u00eate \u00e0 circuler par email ou en version imprim\u00e9e, qui r\u00e9pond aux crit\u00e8res des trois profils de d\u00e9cideurs sans n\u00e9cessiter de pr\u00e9sentation orale&nbsp;pr\u00e9alable.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- SECTION 6 \u2014 QUIZ -->\n  <h2 data-aos=\"fade-up\" data-aos-duration=\"300\">Votre plaquette est-elle calibr\u00e9e SaaS&nbsp;B2B&nbsp;?<\/h2>\n  <p>Six questions sur votre support actuel. Moins d&rsquo;une&nbsp;minute.<\/p>\n\n  <div class=\"quiz-wrap\" data-aos=\"fade-up\" data-aos-duration=\"400\">\n    <div class=\"quiz-progress-track\"><div class=\"quiz-progress-fill\" id=\"quizBar\"><\/div><\/div>\n    <div class=\"quiz-body\" id=\"quizQuestion\">\n      <div class=\"quiz-meta\">\n        <span class=\"quiz-q-num\" id=\"quizNum\">Question 1 \/ 6<\/span>\n        <div class=\"quiz-dots\" id=\"quizDots\"><\/div>\n      <\/div>\n      <p class=\"quiz-text\" id=\"quizText\"><\/p>\n      <div class=\"quiz-btns\">\n        <button class=\"quiz-btn-oui\" onclick=\"quizAnswer(true)\">Oui<\/button>\n        <button class=\"quiz-btn-non\" onclick=\"quizAnswer(false)\">Non<\/button>\n      <\/div>\n    <\/div>\n    <div class=\"quiz-result\" id=\"quizResult\">\n      <div class=\"quiz-result-badge\" id=\"quizBadge\"><\/div>\n      <p class=\"quiz-result-title\" id=\"quizTitle\"><\/p>\n      <p class=\"quiz-result-desc\" id=\"quizDesc\"><\/p>\n      <p class=\"quiz-result-score\" id=\"quizScore\"><\/p>\n      <a href=\"\/demande-de-devis\/\" class=\"quiz-result-cta\">Demander un devis<\/a><br>\n      <button class=\"quiz-restart-btn\" onclick=\"quizRestart()\">Recommencer<\/button>\n    <\/div>\n  <\/div>\n\n  <div class=\"callout callout-green\" data-aos=\"fade-up\" data-aos-duration=\"300\">\n    <span class=\"callout-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/span>\n    <div class=\"callout-text\"><strong>Ce qu&rsquo;il faut retenir&nbsp;:<\/strong> une plaquette SaaS B2B doit rendre visible ce qui est immat\u00e9riel, parler \u00e0 plusieurs profils de d\u00e9cideurs avec des priorit\u00e9s diff\u00e9rentes, et rassurer sur les aspects techniques et financiers sans jargon. La structure suit le probl\u00e8me avant la solution, les preuves avant les&nbsp;arguments.<\/div>\n  <\/div>\n\n  <!-- INLINE CTA 3 -->\n  <div class=\"inline-cta\" data-aos=\"fade-up\" data-aos-duration=\"300\">\n    <div class=\"inline-cta-text\">\n      <span class=\"inline-cta-label\">Diagnostic gratuit<\/span>\n      <span class=\"inline-cta-title\">Un diagnostic complet et un devis chiffr\u00e9 sous&nbsp;24&nbsp;h pour votre plaquette&nbsp;actuelle.<\/span>\n    <\/div>\n    <a href=\"\/demande-de-devis\/\" class=\"inline-cta-btn\">Demander un devis<\/a>\n  <\/div>\n\n  <div class=\"cta-box\" data-aos=\"fade-up\" data-aos-duration=\"400\">\n    <p class=\"cta-eyebrow\">Plaquette commerciale \u00b7 SaaS B2B<\/p>\n    <p class=\"cta-title\">Vous avez un projet de plaquette SaaS B2B&nbsp;?<\/p>\n    <p class=\"cta-sub\">Cr\u00e9ation sur-mesure&nbsp;: structure, contenu et design calibr\u00e9s pour des cycles de vente B2B longs et multi-d\u00e9cideurs. Devis sous&nbsp;24&nbsp;h.<\/p>\n    <a href=\"\/creation-plaquette-commerciale\/\" class=\"cta-btn\">Voir la page plaquette<\/a>\n    <div class=\"cta-meta\">Paris \u00b7 Freelance \u00b7 Disponible pour missions France enti\u00e8re<\/div>\n  <\/div>\n\n<\/article>\n\n<script>\n\/* === TABS === *\/\nfunction switchTab(id) {\n  if (window.innerWidth <= 768) { return; }\n  var panels = document.querySelectorAll('.tab-panel');\n  var allBtns = document.querySelectorAll('.tab-btn');\n  for (var i = 0; i < panels.length; i++) { panels[i].classList.remove('active'); }\n  for (var j = 0; j < allBtns.length; j++) {\n    allBtns[j].classList.remove('active');\n    if (allBtns[j].getAttribute('onclick') === \"switchTab('\" + id + \"')\") { allBtns[j].classList.add('active'); }\n  }\n  document.getElementById('tab-' + id).classList.add('active');\n}\n\n\/* === STEPPER === *\/\nvar stpTotal = 6;\nfunction stpSwitch(index) {\n  for (var i = 0; i < stpTotal; i++) {\n    var nav = document.getElementById('stp-nav-' + i);\n    var panel = document.getElementById('stp-panel-' + i);\n    if (nav) { nav.classList.remove('stp-active'); }\n    if (panel) { panel.classList.remove('stp-active'); }\n  }\n  var n = document.getElementById('stp-nav-' + index);\n  var p = document.getElementById('stp-panel-' + index);\n  if (n) { n.classList.add('stp-active'); }\n  if (p) { p.classList.add('stp-active'); }\n}\n\n\/* === QUIZ === *\/\nvar quizQuestions = [\n  'Votre plaquette commence par le probl\u00e8me client, avant toute pr\u00e9sentation de votre produit\u00a0?',\n  'La proposition de valeur tient en une phrase lisible sans jargon technique\u00a0?',\n  'Au moins un cas client avec des r\u00e9sultats chiffr\u00e9s est mentionn\u00e9\u00a0?',\n  'L\u2019interface est illustr\u00e9e par des captures d\u2019\u00e9cran r\u00e9elles, pas des mockups g\u00e9n\u00e9riques\u00a0?',\n  'Le document peut circuler sans pr\u00e9sentation orale et rester compr\u00e9hensible seul\u00a0?',\n  'L\u2019appel \u00e0 l\u2019action propose une d\u00e9mo ou un \u00e9change, pas seulement un formulaire de contact\u00a0?'\n];\nvar quizScore = 0;\nvar quizCurrent = 0;\n\nfunction quizBuildDots() {\n  var c = document.getElementById('quizDots');\n  if (!c) { return; }\n  c.innerHTML = '';\n  for (var i = 0; i < quizQuestions.length; i++) {\n    var d = document.createElement('div');\n    if (i < quizCurrent) { d.className = 'quiz-dot done'; }\n    else if (i === quizCurrent) { d.className = 'quiz-dot current'; }\n    else { d.className = 'quiz-dot'; }\n    c.appendChild(d);\n  }\n}\n\nfunction quizShowQ() {\n  var total = quizQuestions.length;\n  document.getElementById('quizBar').style.width = Math.round((quizCurrent \/ total) * 100) + '%';\n  document.getElementById('quizNum').textContent = 'Question ' + (quizCurrent + 1) + ' \/ ' + total;\n  document.getElementById('quizText').textContent = quizQuestions[quizCurrent];\n  quizBuildDots();\n}\n\nfunction quizAnswer(isOui) {\n  if (isOui) { quizScore++; }\n  quizCurrent++;\n  var wrap = document.getElementById('quizQuestion');\n  wrap.style.opacity = '0';\n  setTimeout(function() {\n    if (quizCurrent < quizQuestions.length) {\n      quizShowQ();\n      wrap.style.opacity = '1';\n    } else {\n      quizShowResult();\n    }\n  }, 180);\n}\n\nfunction quizShowResult() {\n  document.getElementById('quizBar').style.width = '100%';\n  document.getElementById('quizQuestion').style.display = 'none';\n  var r = document.getElementById('quizResult');\n  r.style.display = 'block';\n  var badge = document.getElementById('quizBadge');\n  var title = document.getElementById('quizTitle');\n  var desc  = document.getElementById('quizDesc');\n  document.getElementById('quizScore').textContent = quizScore + ' \/ ' + quizQuestions.length + ' crit\u00e8res valid\u00e9s';\n  if (quizScore >= 5) {\n    badge.textContent = '\u2705'; badge.className = 'quiz-result-badge badge-green';\n    title.textContent = 'Plaquette bien calibr\u00e9e';\n    desc.textContent = 'Votre plaquette est structur\u00e9e pour un cycle de vente SaaS B2B multi-d\u00e9cideurs. 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Le produit est immat\u00e9riel, le cycle de vente est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18563,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[155],"tags":[],"class_list":["post-18562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-graphisme"],"blocksy_meta":{"has_hero_section":"disabled","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts\/18562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/comments?post=18562"}],"version-history":[{"count":18,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts\/18562\/revisions"}],"predecessor-version":[{"id":19231,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts\/18562\/revisions\/19231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/media\/18563"}],"wp:attachment":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/media?parent=18562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/categories?post=18562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/tags?post=18562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}