{"id":18566,"date":"2026-04-01T14:20:42","date_gmt":"2026-04-01T13:20:42","guid":{"rendered":"https:\/\/altaydagistan.com\/?p=18566"},"modified":"2026-04-01T14:20:43","modified_gmt":"2026-04-01T13:20:43","slug":"visual-identity-budget","status":"publish","type":"post","link":"https:\/\/altaydagistan.com\/en\/visual-identity-budget\/","title":{"rendered":"Complete visual identity budget: forks and calculator"},"content":{"rendered":"\n<!-- Chart.js -->\n<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/Chart.js\/4.4.1\/chart.umd.min.js\"><\/script>\n\n<style>\n  :root {\n    --bg: #0A0A12;\n    --white: #FFFFFF;\n    --gray-light: #B9B9B9;\n    --gray: #8E8E8E;\n    --gray-dark: #434343;\n    --accent: #4CB731;\n    --blue: #287CCA;\n    --red: #CD3434;\n    --border: #434343;\n    --font: 'Manrope', sans-serif;\n  }\n  * { box-sizing: border-box; margin: 0; padding: 0; }\n  .article-wrap { max-width: 1000px; margin: 0 auto; padding: 60px 40px 100px; font-family: var(--font); color: var(--white); 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}\n    .article-title { font-size: 26px; }\n    .article-wrap h2 { font-size: 18px; }\n    .calc-options { flex-direction: column; }\n  }\n<\/style>\n\n<article class=\"article-wrap\">\n\n  <p class=\"article-eyebrow\">Identit\u00e9 visuelle \u00b7 Budget<\/p>\n  <h1 class=\"article-title\">Quel budget pr\u00e9voir pour cr\u00e9er une identit\u00e9 visuelle compl\u00e8te&nbsp;?<\/h1>\n  <p class=\"article-intro\">Logo, charte graphique, d\u00e9clinaisons, supports \u2014 le budget d&rsquo;une identit\u00e9 visuelle varie du simple au quintuple selon le p\u00e9rim\u00e8tre et le niveau d&rsquo;exigence. Voici les fourchettes r\u00e9elles, les facteurs qui font bouger les prix, et un calculateur pour estimer votre projet.<\/p>\n\n  <!-- CALCULATOR -->\n  <h2><span class=\"icon\">\ud83e\uddee<\/span> Estimez votre budget en 30 secondes<\/h2>\n  <p>S\u00e9lectionnez la taille de votre entreprise, votre secteur et les livrables attendus. Vous obtenez une fourchette budg\u00e9taire imm\u00e9diate.<\/p>\n\n  <div class=\"calc-wrap\">\n    <p class=\"calc-title\">Calculateur identit\u00e9 visuelle<\/p>\n    <p class=\"calc-sub\">Remplissez les trois champs pour obtenir votre estimation.<\/p>\n\n    <div class=\"calc-section\">\n      <label class=\"calc-label\">Taille de l&rsquo;entreprise<\/label>\n      <div class=\"calc-options\">\n        <div class=\"calc-opt selected\" data-group=\"size\" data-val=\"tpe\" onclick=\"calcSelect(this)\">TPE \/ Freelance<\/div>\n        <div class=\"calc-opt\" data-group=\"size\" data-val=\"pme\" onclick=\"calcSelect(this)\">PME (10-200 pers.)<\/div>\n        <div class=\"calc-opt\" data-group=\"size\" data-val=\"etg\" onclick=\"calcSelect(this)\">ETI \/ Grand compte<\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"calc-section\">\n      <label class=\"calc-label\">Secteur<\/label>\n      <div class=\"calc-options\">\n        <div class=\"calc-opt selected\" data-group=\"sector\" data-val=\"standard\" onclick=\"calcSelect(this)\">Commerce \/ Services<\/div>\n        <div class=\"calc-opt\" data-group=\"sector\" data-val=\"tech\" onclick=\"calcSelect(this)\">Tech \/ SaaS \/ FinTech<\/div>\n        <div class=\"calc-opt\" data-group=\"sector\" data-val=\"premium\" onclick=\"calcSelect(this)\">Luxe \/ Finance \/ Sant\u00e9<\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"calc-section\">\n      <label class=\"calc-label\">Livrables attendus<\/label>\n      <div class=\"calc-deliverables\">\n        <div class=\"calc-check checked\" data-del=\"logo\" onclick=\"calcToggle(this)\">\n          <div class=\"calc-check-box\"><span class=\"calc-check-mark\">\u2713<\/span><\/div>\n          <span class=\"calc-check-label\">Logo + d\u00e9clinaisons<\/span>\n        <\/div>\n        <div class=\"calc-check checked\" data-del=\"charte\" onclick=\"calcToggle(this)\">\n          <div class=\"calc-check-box\"><span class=\"calc-check-mark\">\u2713<\/span><\/div>\n          <span class=\"calc-check-label\">Charte graphique<\/span>\n        <\/div>\n        <div class=\"calc-check\" data-del=\"print\" onclick=\"calcToggle(this)\">\n          <div class=\"calc-check-box\"><span class=\"calc-check-mark\">\u2713<\/span><\/div>\n          <span class=\"calc-check-label\">Supports print (cartes, plaquette)<\/span>\n        <\/div>\n        <div class=\"calc-check\" data-del=\"digital\" onclick=\"calcToggle(this)\">\n          <div class=\"calc-check-box\"><span class=\"calc-check-mark\">\u2713<\/span><\/div>\n          <span class=\"calc-check-label\">Templates digitaux (r\u00e9seaux, email)<\/span>\n        <\/div>\n        <div class=\"calc-check\" data-del=\"motion\" onclick=\"calcToggle(this)\">\n          <div class=\"calc-check-box\"><span class=\"calc-check-mark\">\u2713<\/span><\/div>\n          <span class=\"calc-check-label\">Motion \/ animation logo<\/span>\n        <\/div>\n        <div class=\"calc-check\" data-del=\"brand\" onclick=\"calcToggle(this)\">\n          <div class=\"calc-check-box\"><span class=\"calc-check-mark\">\u2713<\/span><\/div>\n          <span class=\"calc-check-label\">Brand guidelines complet<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <button class=\"calc-btn\" onclick=\"calcEstimate()\">Calculer mon budget \u2197<\/button>\n\n    <div class=\"calc-result\" id=\"calcResult\">\n      <div class=\"calc-result-range\" id=\"calcRange\"><\/div>\n      <div class=\"calc-result-label\">Estimation HT \u2014 cr\u00e9ation graphique uniquement, hors impression<\/div>\n      <div class=\"calc-breakdown\" id=\"calcBreakdown\"><\/div>\n      <div style=\"margin-top: 20px; padding-top: 20px; border-top: 1px solid #1a1a28;\">\n        <p style=\"font-size: 14px; color: var(--gray-light); margin-bottom: 14px;\">Vous voulez un devis pr\u00e9cis bas\u00e9 sur votre projet&nbsp;? Je vous r\u00e9ponds sous 24&nbsp;h.<\/p>\n        <a href=\"https:\/\/altaydagistan.com\/contact\" style=\"display: inline-block; background: var(--white); color: #000; font-family: var(--font); font-size: 14px; font-weight: 700; padding: 12px 28px; border-radius: 8px; text-decoration: none; transition: background 0.2s, color 0.2s;\" onmouseover=\"this.style.background='#4CB731';this.style.color='#fff';\" onmouseout=\"this.style.background='#fff';this.style.color='#000';\">Prendre contact \u2192<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <h2><span class=\"icon\">\ud83d\udcb6<\/span> Les fourchettes de march\u00e9 par niveau<\/h2>\n  <p>Trois niveaux d&rsquo;investissement, trois types de r\u00e9sultats. Le niveau n&rsquo;est pas une question de qualit\u00e9 \u2014 c&rsquo;est une question de p\u00e9rim\u00e8tre et d&rsquo;ambition de marque.<\/p>\n\n  <div class=\"tier-grid\">\n    <div class=\"tier-card\">\n      <div class=\"tier-icon\">\ud83c\udf31<\/div>\n      <div class=\"tier-name\">Identit\u00e9 essentielle<\/div>\n      <div class=\"tier-price\">1&nbsp;200 \u2013 3&nbsp;500&nbsp;\u20ac<\/div>\n      <div class=\"tier-desc\">Logo + palette + typographies + quelques r\u00e8gles d&rsquo;usage. Suffisant pour d\u00e9marrer avec une base propre. Adapt\u00e9 aux cr\u00e9ateurs, TPE, associations.<\/div>\n    <\/div>\n    <div class=\"tier-card featured\">\n      <div class=\"tier-icon\">\ud83c\udfe2<\/div>\n      <div class=\"tier-name\">Identit\u00e9 compl\u00e8te PME<\/div>\n      <div class=\"tier-price\">3&nbsp;500 \u2013 12&nbsp;000&nbsp;\u20ac<\/div>\n      <div class=\"tier-desc\">Logo + charte + d\u00e9clinaisons print et digital + guidelines. Cas le plus fr\u00e9quent pour une PME en croissance ou une startup post-lev\u00e9e. Couvre tous les besoins op\u00e9rationnels.<\/div>\n    <\/div>\n    <div class=\"tier-card\">\n      <div class=\"tier-icon\">\ud83c\udfc6<\/div>\n      <div class=\"tier-name\">Syst\u00e8me de marque avanc\u00e9<\/div>\n      <div class=\"tier-price\">12&nbsp;000 \u2013 50&nbsp;000&nbsp;\u20ac +<\/div>\n      <div class=\"tier-desc\">Strat\u00e9gie de marque + identit\u00e9 compl\u00e8te + brand system + guidelines avanc\u00e9es + tous supports. Pour les entreprises avec une forte exposition publique ou un projet de rebranding structurel.<\/div>\n    <\/div>\n  <\/div>\n\n  <h2><span class=\"icon\">\ud83d\udccb<\/span> Ce que comprend une identit\u00e9 visuelle compl\u00e8te<\/h2>\n  <p>Le mot \u00ab\u00a0complet\u00a0\u00bb recouvre des r\u00e9alit\u00e9s tr\u00e8s diff\u00e9rentes selon les prestataires. Voici ce que chaque livrable repr\u00e9sente concr\u00e8tement.<\/p>\n\n  <div class=\"table-wrap\">\n    <table>\n      <thead><tr><th>Livrable<\/th><th>Ce que c&rsquo;est<\/th><th>Budget indicatif HT<\/th><\/tr><\/thead>\n      <tbody>\n        <tr>\n          <td class=\"td-name\">Logo + d\u00e9clinaisons<\/td>\n          <td class=\"td-gray\">Logo principal, version horizontale, version ic\u00f4ne, noir\/blanc, fond clair\/fonc\u00e9<\/td>\n          <td class=\"td-accent\">800 \u2013 3&nbsp;000&nbsp;\u20ac<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"td-name\">Charte graphique<\/td>\n          <td class=\"td-gray\">Palette couleurs, typographies, r\u00e8gles d&rsquo;usage, exemples d&rsquo;application<\/td>\n          <td class=\"td-accent\">600 \u2013 2&nbsp;000&nbsp;\u20ac<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"td-name\">Supports print<\/td>\n          <td class=\"td-gray\">Cartes de visite, plaquette, kak\u00e9mono, papier \u00e0 en-t\u00eate<\/td>\n          <td class=\"td-accent\">400 \u2013 2&nbsp;500&nbsp;\u20ac<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"td-name\">Templates digitaux<\/td>\n          <td class=\"td-gray\">Visuels r\u00e9seaux sociaux, template email, signature mail<\/td>\n          <td class=\"td-accent\">300 \u2013 1&nbsp;200&nbsp;\u20ac<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"td-name\">Motion logo<\/td>\n          <td class=\"td-gray\">Animation du logo pour vid\u00e9os, pr\u00e9sentations, r\u00e9seaux<\/td>\n          <td class=\"td-accent\">400 \u2013 1&nbsp;500&nbsp;\u20ac<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"td-name\">Brand guidelines<\/td>\n          <td class=\"td-gray\">Document de r\u00e9f\u00e9rence complet pour les \u00e9quipes et prestataires<\/td>\n          <td class=\"td-accent\">800 \u2013 3&nbsp;000&nbsp;\u20ac<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n\n  <h2><span class=\"icon\">\ud83d\udcca<\/span> R\u00e9partition typique d&rsquo;un budget identit\u00e9 visuelle PME<\/h2>\n\n  <div class=\"chart-box\">\n    <p class=\"chart-title\">R\u00e9partition budg\u00e9taire type \u2014 identit\u00e9 visuelle PME 6 000 \u20ac HT<\/p>\n    <div class=\"chart-wrap\">\n      <canvas id=\"chartRepartition\"><\/canvas>\n    <\/div>\n  <\/div>\n\n  <h2><span class=\"icon\">\u2699\ufe0f<\/span> Ce qui fait varier le budget<\/h2>\n\n  <ul class=\"var-list\">\n    <li>\n      <span class=\"var-icon\">\ud83c\udf93<\/span>\n      <div><strong>Le niveau du prestataire.<\/strong> Un graphiste Bac+5 avec 10 ans d&rsquo;exp\u00e9rience B2B ne facture pas comme un \u00e9tudiant en alternance. La diff\u00e9rence de prix refl\u00e8te la maturit\u00e9 cr\u00e9ative, la vitesse d&rsquo;ex\u00e9cution et la qualit\u00e9 des fichiers livr\u00e9s.<\/div>\n    <\/li>\n    <li>\n      <span class=\"var-icon\">\ud83d\udcd0<\/span>\n      <div><strong>Le nombre de livrables.<\/strong> Logo seul ou logo plus charte plus supports \u2014 le p\u00e9rim\u00e8tre est le principal facteur de variation. Un brief flou \u00e9largit le p\u00e9rim\u00e8tre en cours de projet et fait grimper la facture.<\/div>\n    <\/li>\n    <li>\n      <span class=\"var-icon\">\ud83d\udd01<\/span>\n      <div><strong>Le nombre d&rsquo;allers-retours.<\/strong> Un projet bien brief\u00e9 avec des retours group\u00e9s et d\u00e9cisifs co\u00fbte moins cher qu&rsquo;un projet o\u00f9 les retours s&rsquo;accumulent pendant des semaines. La plupart des devis incluent 2 \u00e0 3 cycles.<\/div>\n    <\/li>\n    <li>\n      <span class=\"var-icon\">\ud83c\udfed<\/span>\n      <div><strong>Le secteur et les enjeux.<\/strong> Une identit\u00e9 pour une startup tech en phase de lev\u00e9e, une marque de luxe ou une institution financi\u00e8re demande un niveau d&rsquo;exigence et de recherche diff\u00e9rent d&rsquo;une identit\u00e9 pour un commerce local.<\/div>\n    <\/li>\n    <li>\n      <span class=\"var-icon\">\u26a1<\/span>\n      <div><strong>L&rsquo;urgence.<\/strong> Un d\u00e9lai inf\u00e9rieur \u00e0 10 jours ouvr\u00e9s entra\u00eene g\u00e9n\u00e9ralement une majoration de 20 \u00e0 40&nbsp;% sur le forfait. Une bonne identit\u00e9 se construit sur 3 \u00e0 6 semaines minimum.<\/div>\n    <\/li>\n  <\/ul>\n\n  <div class=\"callout callout-amber\">\n    <span class=\"callout-icon\">\u26a0\ufe0f<\/span>\n    <div class=\"callout-text\"><strong>Ce que ne couvre pas le budget de cr\u00e9ation.<\/strong> Le budget identit\u00e9 visuelle couvre la cr\u00e9ation des fichiers. Il faut pr\u00e9voir s\u00e9par\u00e9ment l&rsquo;application : refonte ou cr\u00e9ation du site web, impression des supports, mise \u00e0 jour des profils digitaux. En pratique, le co\u00fbt d&rsquo;application est souvent \u00e9quivalent au co\u00fbt de cr\u00e9ation.<\/div>\n  <\/div>\n\n  <h2><span class=\"icon\">\ud83e\udd14<\/span> Faut-il tout faire d&rsquo;un coup&nbsp;?<\/h2>\n  <p>Non. Une approche progressive est souvent plus sage, surtout pour une PME ou une startup dont le positionnement peut encore \u00e9voluer.<\/p>\n\n  <div class=\"table-wrap\">\n    <table>\n      <thead><tr><th>Phase<\/th><th>Ce qu&rsquo;on fait<\/th><th>Quand<\/th><\/tr><\/thead>\n      <tbody>\n        <tr>\n          <td class=\"td-name\">Phase 1<\/td>\n          <td style=\"color:var(--gray-light);\">Logo + palette + typographies + r\u00e8gles de base<\/td>\n          <td class=\"td-accent\">Au lancement<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"td-name\">Phase 2<\/td>\n          <td style=\"color:var(--gray-light);\">Charte graphique compl\u00e8te + supports print prioritaires<\/td>\n          <td class=\"td-accent\">3 \u00e0 6 mois apr\u00e8s<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"td-name\">Phase 3<\/td>\n          <td style=\"color:var(--gray-light);\">Templates digitaux + brand guidelines + motion<\/td>\n          <td class=\"td-accent\">Avant une lev\u00e9e ou un salon majeur<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n\n  <div class=\"callout callout-green\">\n    <span class=\"callout-icon\">\ud83d\udca1<\/span>\n    <div class=\"callout-text\">Travailler avec le m\u00eame graphiste sur toutes les phases garantit la coh\u00e9rence de l&rsquo;identit\u00e9 dans le temps. Changer de prestataire entre les phases introduit des variations subtiles qui se voient \u00e0 l&rsquo;usage.<\/div>\n  <\/div>\n\n  <!-- PORTFOLIO -->\n  <h2><span class=\"icon\">\ud83d\uddc2\ufe0f<\/span> Exemples de r\u00e9alisations<\/h2>\n  <p>Identit\u00e9s visuelles compl\u00e8tes cr\u00e9\u00e9es pour des entreprises B2B.<\/p>\n  <div class=\"portfolio-grid\">\n    <div class=\"portfolio-item\">\n      <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2023\/12\/Barbatus-AI-Visual-Identity_03.jpg\" alt=\"Identit\u00e9 visuelle compl\u00e8te Barbatus AI \u2014 graphiste freelance Paris\" loading=\"lazy\" title=\"\">\n    <\/div>\n    <div class=\"portfolio-item\">\n      <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/Presentation-Cybnity-Final-English-Vector-only-08.jpg\" alt=\"Identit\u00e9 visuelle Cybnity \u2014 direction artistique B2B Paris\" loading=\"lazy\" title=\"\">\n    <\/div>\n    <div class=\"portfolio-item\">\n      <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2020\/12\/Agir-ensemble-logo-v03-01.png\" alt=\"Identit\u00e9 visuelle Agir Ensemble \u2014 cr\u00e9ation graphique Paris\" loading=\"lazy\" title=\"\">\n    <\/div>\n  <\/div>\n\n  <hr>\n\n  <h2><span class=\"icon\">\ud83d\udccc<\/span> Ce qu&rsquo;il faut retenir<\/h2>\n  <p>Le budget d&rsquo;une identit\u00e9 visuelle compl\u00e8te pour une PME se situe entre 3&nbsp;500 et 12&nbsp;000&nbsp;\u20ac HT selon le p\u00e9rim\u00e8tre. Le logo seul repr\u00e9sente rarement plus de la moiti\u00e9 de l&rsquo;investissement total \u2014 la valeur est dans la charte et les d\u00e9clinaisons qui permettent de l&rsquo;appliquer correctement sur tous vos supports.<\/p>\n  <p>Une identit\u00e9 bien construite dure 7 \u00e0 10 ans. Ramen\u00e9e \u00e0 la dur\u00e9e d&rsquo;utilisation, c&rsquo;est l&rsquo;un des investissements marketing au meilleur rapport valeur\/dur\u00e9e.<\/p>\n\n  <div class=\"cta-box\">\n    <p class=\"cta-title\">Vous avez un projet d&rsquo;identit\u00e9 visuelle&nbsp;?<\/p>\n    <p class=\"cta-sub\">Devis d\u00e9taill\u00e9 sous 24&nbsp;h \u2014 de l&rsquo;essentiel au syst\u00e8me de marque complet.<\/p>\n    <a href=\"\/demande-de-devis\/\" class=\"cta-btn\">Demander un devis<\/a>\n  <\/div>\n\n<\/article>\n\n<script>\nvar calcState = { size: 'tpe', sector: 'standard' };\n\nvar PRICES = {\n  logo:    { tpe: [600, 1200],   pme: [1200, 2500],  etg: [2000, 4000] },\n  charte:  { tpe: [400, 800],    pme: [800, 2000],   etg: [1500, 3500] },\n  print:   { tpe: [300, 700],    pme: [600, 1500],   etg: [1000, 3000] },\n  digital: { tpe: [200, 500],    pme: [400, 900],    etg: [700, 1800]  },\n  motion:  { tpe: [300, 600],    pme: [500, 1000],   etg: [800, 2000]  },\n  brand:   { tpe: [400, 800],    pme: [800, 2000],   etg: [1500, 4000] },\n};\n\nvar SECTOR_MULT = { standard: 1, tech: 1.2, premium: 1.5 };\n\nvar LABELS = {\n  logo: 'Logo + d\u00e9clinaisons',\n  charte: 'Charte graphique',\n  print: 'Supports print',\n  digital: 'Templates digitaux',\n  motion: 'Motion logo',\n  brand: 'Brand guidelines',\n};\n\nfunction calcSelect(el) {\n  var group = el.dataset.group;\n  document.querySelectorAll('.calc-opt[data-group=\"' + group + '\"]').forEach(function(o) {\n    o.classList.remove('selected');\n  });\n  el.classList.add('selected');\n  calcState[group] = el.dataset.val;\n}\n\nfunction calcToggle(el) {\n  el.classList.toggle('checked');\n}\n\nfunction calcEstimate() {\n  var checked = document.querySelectorAll('.calc-check.checked');\n  if (checked.length === 0) { alert('S\u00e9lectionnez au moins un livrable.'); return; }\n\n  var mult = SECTOR_MULT[calcState.sector];\n  var totalMin = 0, totalMax = 0;\n  var rows = '';\n\n  checked.forEach(function(el) {\n    var del = el.dataset.del;\n    var base = PRICES[del][calcState.size];\n    var min = Math.round(base[0] * mult);\n    var max = Math.round(base[1] * mult);\n    totalMin += min;\n    totalMax += max;\n    rows += '<div class=\"calc-breakdown-row\"><span class=\"calc-breakdown-item\">' + LABELS[del] + '<\/span><span class=\"calc-breakdown-price\">' + min.toLocaleString('fr-FR') + '\\u00a0\\u2013 ' + max.toLocaleString('fr-FR') + '\\u00a0\\u20ac<\/span><\/div>';\n  });\n\n  document.getElementById('calcRange').textContent = totalMin.toLocaleString('fr-FR') + '\\u00a0\\u2013 ' + totalMax.toLocaleString('fr-FR') + '\\u00a0\\u20ac\\u00a0HT';\n  document.getElementById('calcBreakdown').innerHTML = rows;\n  var result = document.getElementById('calcResult');\n  result.style.display = 'block';\n  result.scrollIntoView({ behavior: 'smooth', block: 'nearest' });\n}\n\n\/* CHART *\/\nvar ctx = document.getElementById('chartRepartition').getContext('2d');\nnew Chart(ctx, {\n  type: 'doughnut',\n  data: {\n    labels: ['Logo + d\\u00e9clinaisons', 'Charte graphique', 'Supports print', 'Templates digitaux', 'Brand guidelines'],\n    datasets: [{\n      data: [28, 22, 20, 15, 15],\n      backgroundColor: [\n        'rgba(76,183,49,0.7)',\n        'rgba(40,124,202,0.7)',\n        'rgba(186,117,23,0.7)',\n        'rgba(67,67,67,0.6)',\n        'rgba(76,183,49,0.35)',\n      ],\n      borderColor: '#0d0d18',\n      borderWidth: 2,\n    }]\n  },\n  options: {\n    responsive: true,\n    maintainAspectRatio: false,\n    plugins: {\n      legend: {\n        position: 'right',\n        labels: { color: '#8E8E8E', font: { size: 12 }, padding: 16, boxWidth: 12 }\n      },\n      tooltip: {\n        callbacks: {\n          label: function(c) { return ' ' + c.label + '\\u00a0: ' + c.parsed + '\\u00a0%'; }\n        }\n      }\n    }\n  }\n});\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Identit\u00e9 visuelle \u00b7 Budget Quel budget pr\u00e9voir pour cr\u00e9er une identit\u00e9 visuelle compl\u00e8te&nbsp;? Logo, charte graphique, d\u00e9clinaisons, supports \u2014 le budget d&rsquo;une identit\u00e9 visuelle varie du simple au quintuple selon le p\u00e9rim\u00e8tre et le niveau d&rsquo;exigence. Voici les fourchettes r\u00e9elles, les facteurs qui font bouger les prix, et un calculateur pour estimer votre projet. \ud83e\uddee [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[155],"tags":[],"class_list":["post-18566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-graphisme"],"blocksy_meta":{"has_hero_section":"disabled","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts\/18566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/comments?post=18566"}],"version-history":[{"count":1,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts\/18566\/revisions"}],"predecessor-version":[{"id":18568,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts\/18566\/revisions\/18568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/media\/18567"}],"wp:attachment":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/media?parent=18566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/categories?post=18566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/tags?post=18566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}