{"id":19182,"date":"2026-07-01T21:44:23","date_gmt":"2026-07-01T20:44:23","guid":{"rendered":"https:\/\/altaydagistan.com\/?p=19182"},"modified":"2026-07-01T21:47:57","modified_gmt":"2026-07-01T20:47:57","slug":"communication-materials-for-smes-what-to-assign-to-a-freelance-graphic-designer","status":"publish","type":"post","link":"https:\/\/altaydagistan.com\/en\/communication-materials-for-smes-what-to-assign-to-a-freelance-graphic-designer\/","title":{"rendered":"Marketing Materials for Small Businesses: What Should You Outsource to a Freelance Graphic Designer?"},"content":{"rendered":"\n<style>\n:root {\n  --bg: #0A0A12;\n  --white: #FFFFFF;\n  --gray-light: #B9B9B9;\n  --gray: #8E8E8E;\n  --gray-dark: #434343;\n  --accent: #4CB731;\n  --accent-hover: #3d9a27;\n  --blue: #287CCA;\n  --amber: #BA7517;\n  --red: #CD3434;\n  --border: #434343;\n  --font: 'Manrope', sans-serif;\n}\n* { box-sizing: border-box; margin: 0; padding: 0; }\n\n.spc-wrap { max-width: 1000px; margin: 0 auto; padding: 60px 40px 100px; 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background: var(--bg); display: flex; align-items: center; justify-content: center; font-size: 14px; font-weight: 800; color: var(--accent); position: relative; z-index: 1; margin-bottom: 12px; }\n.spc-tl-step:first-child .spc-tl-dot { background: var(--accent); color: var(--bg); }\n.spc-tl-title { font-size: 12px; font-weight: 700; color: var(--white); margin-bottom: 4px; line-height: 1.3; }\n.spc-tl-sub { font-size: 11px; color: var(--gray); line-height: 1.4; }\n\n\/* Decision cards *\/\n\/* Interactive branching quiz (multi-step Oui\/Non) *\/\n.spc-treequiz { border: 1px solid var(--border); border-radius: 16px; padding: 22px 24px; margin: 20px 0 40px; background: rgba(255,255,255,0.02); }\n.spc-treequiz-q { font-size: 14px; font-weight: 700; color: var(--white); margin-bottom: 16px; }\n.spc-treequiz-btns { display: flex; gap: 10px; }\n.spc-treequiz-btn { flex: 1; font-family: var(--font); font-size: 14px; font-weight: 700; padding: 12px 20px; border-radius: 8px; border: none; cursor: pointer; transition: filter 0.2s; }\n.spc-treequiz-yes { background: var(--accent); color: #fff; }\n.spc-treequiz-yes:hover { filter: brightness(1.1); color: #fff; }\n.spc-treequiz-no { background: #fff; color: #000; }\n.spc-treequiz-no:hover { filter: brightness(0.92); color: #000; }\n.spc-treequiz-result { display: none; align-items: center; gap: 12px; flex-wrap: wrap; padding: 16px 18px; border-radius: 10px; background: rgba(76,183,49,0.08); border: 1px solid rgba(76,183,49,0.3); }\n.spc-treequiz-result-label { font-size: 10px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.1em; color: var(--accent); flex-shrink: 0; }\n.spc-treequiz-result-text { font-size: 14px; font-weight: 700; color: var(--white); flex: 1; min-width: 140px; }\n.spc-treequiz-restart { flex-shrink: 0; font-family: var(--font); font-size: 12px; font-weight: 700; color: var(--gray); background: none; border: 1px solid var(--border); border-radius: 8px; padding: 8px 14px; cursor: pointer; }\n.spc-treequiz-restart:hover { border-color: var(--accent); color: var(--accent); }\n\n\/* Interactive quiz, single question *\/\n.spc-quiz { border: 1px solid var(--border); border-radius: 16px; padding: 22px 24px; margin: 20px 0 40px; background: rgba(255,255,255,0.02); }\n.spc-quiz-q { font-size: 14px; font-weight: 700; color: var(--white); margin-bottom: 14px; }\n.spc-quiz-options { display: flex; flex-direction: column; gap: 8px; }\n.spc-quiz-opt { border: 1px solid var(--border); border-radius: 10px; padding: 13px 16px; font-size: 14px; color: var(--white); cursor: pointer; transition: border-color 0.2s, background 0.2s; }\n.spc-quiz-opt:hover { border-color: rgba(76,183,49,0.4); }\n.spc-quiz-opt-active { border-color: var(--accent); background: rgba(76,183,49,0.08); }\n.spc-quiz-result { display: none; align-items: center; gap: 12px; flex-wrap: wrap; margin-top: 14px; padding: 14px 18px; border-radius: 10px; background: rgba(76,183,49,0.08); border: 1px solid rgba(76,183,49,0.3); }\n.spc-quiz-result-label { font-size: 10px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.1em; color: var(--accent); flex-shrink: 0; }\n.spc-quiz-result-text { font-size: 14px; font-weight: 700; color: var(--white); flex: 1; min-width: 140px; }\n.spc-quiz-result-link { flex-shrink: 0; font-size: 13px; font-weight: 700; color: var(--accent); text-decoration: none; }\n.spc-quiz-result-link:hover { text-decoration: underline; }\n\n\/* Table *\/\n.table-wrap { overflow-x: auto; margin: 16px 0 32px; border-radius: 20px; border: 1px solid var(--border); }\n.spc-wrap table { width: 100%; border-collapse: collapse; font-size: 14px; }\n.spc-wrap thead th { background: #0d0d18; padding: 14px 18px; text-align: left; font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.08em; color: var(--accent); border-bottom: 1px solid var(--border); }\n.spc-wrap tbody td { padding: 14px 18px; border-bottom: 1px solid #1a1a28; color: var(--white); vertical-align: top; line-height: 1.5; }\n.spc-wrap tbody tr:last-child td { border-bottom: none; }\n.spc-wrap tbody tr:hover td { background: #0d0d18; }\n.td-name  { font-weight: 700; color: var(--white); }\n.td-green { color: var(--accent); font-weight: 600; }\n.td-amber { color: var(--amber); font-weight: 600; }\n.td-gray  { color: var(--gray); font-size: 13px; }\n\n\/* Priority cards *\/\n.spc-priority-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin: 24px 0 40px; }\n.spc-priority-card { border: 1px solid var(--border); border-radius: 16px; padding: 22px 20px 20px; background: rgba(255,255,255,0.02); }\n.spc-priority-icon { display: flex; margin-bottom: 14px; }\n.spc-priority-need { font-size: 13px; font-weight: 600; margin-bottom: 8px; line-height: 1.3; }\n.spc-priority-need.pr-green { color: var(--accent); }\n.spc-priority-need.pr-blue  { color: var(--blue); }\n.spc-priority-need.pr-amber { color: var(--amber); }\n.spc-priority-support { font-size: 15px; color: var(--white); font-weight: 700; margin-bottom: 8px; line-height: 1.4; }\n.spc-priority-why { font-size: 13px; color: var(--gray-light); line-height: 1.55; }\n\n\/* Budget factor cards *\/\n.spc-factor-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin: 28px 0 40px; }\n.spc-factor-card { border: 1px solid var(--border); border-radius: 16px; padding: 20px 20px 18px; background: rgba(255,255,255,0.02); }\n.spc-factor-icon { display: flex; margin-bottom: 12px; color: var(--accent); }\n.spc-factor-card.factor-blue .spc-factor-icon  { color: var(--blue); }\n.spc-factor-card.factor-amber .spc-factor-icon { color: var(--amber); }\n.spc-factor-title { font-size: 14px; font-weight: 700; color: var(--white); margin-bottom: 6px; }\n.spc-factor-desc { font-size: 13px; color: var(--gray); line-height: 1.55; }\n\n\/* Brief form *\/\n.spc-brief-list { list-style: none; --theme-list-indent: 0; padding-inline-start: 0; margin: 20px 0 32px; display: flex; flex-direction: column; gap: 10px; counter-reset: spc-q; }\n.spc-brief-list li { font-size: 14px; color: var(--white); font-weight: 600; padding: 14px 18px 14px 46px; border: 1px solid var(--border); border-radius: 12px; background: rgba(255,255,255,0.02); position: relative; counter-increment: spc-q; }\n.spc-brief-list li::before { content: counter(spc-q); position: absolute; left: 14px; top: 50%; transform: translateY(-50%); width: 22px; height: 22px; border-radius: 50%; background: var(--accent); color: var(--bg); font-size: 11px; font-weight: 800; display: flex; align-items: center; justify-content: center; }\n\n\/* FAQ accordion *\/\n.spc-faq-list { margin-top: 32px; display: flex; flex-direction: column; gap: 8px; }\n.spc-faq-item { border: 1px solid var(--border); border-radius: 12px; background: #0e0e1a; overflow: hidden; transition: border-color 0.2s; }\n.spc-faq-item.spc-faq-open { border-color: rgba(255,255,255,0.15); }\n.spc-faq-trigger { width: 100%; display: flex; align-items: center; justify-content: space-between; gap: 16px; padding: 20px 24px; background: none; border: none; cursor: pointer; font-family: var(--font); text-align: left; }\n.spc-faq-q { font-size: 15px; font-weight: 700; color: var(--white); line-height: 1.4; }\n.spc-faq-chevron { flex-shrink: 0; width: 18px; height: 18px; color: var(--gray); transition: transform 0.25s ease; }\n.spc-faq-item.spc-faq-open .spc-faq-chevron { transform: rotate(180deg); color: var(--accent); }\n.spc-faq-body { display: none; padding: 0 24px 20px; }\n.spc-faq-a { font-size: 14px; color: var(--gray-light); line-height: 1.7; }\n\n\/* CTA box *\/\n.cta-box { border: 1px solid var(--border); border-radius: 24px; padding: 56px 48px; background: #0e0e1a; position: relative; overflow: hidden; text-align: center; margin-top: 64px; }\n.cta-box::before { content: ''; position: absolute; top: -80px; left: 50%; transform: translateX(-50%); width: 500px; height: 300px; background: radial-gradient(ellipse, rgba(76,183,49,0.14) 0%, transparent 70%); pointer-events: none; }\n.cta-eyebrow { font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.13em; color: var(--accent); margin-bottom: 20px; display: block; position: relative; }\n.cta-box .cta-title { font-size: clamp(22px, 3vw, 30px); font-weight: 800; color: var(--white); line-height: 1.2; margin-bottom: 14px; position: relative; font-family: var(--font); padding: 0 !important; }\n.cta-box .cta-sub { font-size: 15px; color: var(--gray-light); line-height: 1.7; max-width: 560px; margin: 0 auto 32px; position: relative; padding: 0 !important; }\n.cta-btn { display: inline-block; background: var(--accent); color: #fff !important; font-family: var(--font); font-size: 15px; font-weight: 700; padding: 14px 36px; border-radius: 8px; text-decoration: none; position: relative; margin-bottom: 24px; transition: filter 0.2s; }\n.cta-btn:hover { filter: brightness(1.1); color: #fff !important; }\n.cta-links { position: relative; font-size: 13px; color: var(--gray); }\n.cta-links a { color: var(--gray-light); text-decoration: underline; }\n.cta-links a:hover { color: var(--white); }\n\n\/* Mobile *\/\n@media (max-width: 768px) {\n  .spc-wrap { padding: 40px 0 80px; }\n  .spc-eyebrow, .spc-title, .spc-intro, .spc-wrap h2, .spc-wrap h3, .spc-wrap p { padding: 0 20px; }\n  .spc-intro { margin-left: 0; margin-right: 0; }\n  .spc-toc { margin: 0 20px 40px; border-radius: 14px; padding: 22px 20px; }\n  .spc-diag-grid, .spc-format-grid, .spc-factor-grid, .spc-priority-grid { grid-template-columns: 1fr; margin: 20px 20px 32px; }\n  .spc-img { border-radius: 0; border-left: none; border-right: none; }\n  .spc-figure { margin: 28px 0; }\n  .spc-figcaption { padding: 0 20px; }\n  .key-numbers { grid-template-columns: 1fr; margin: 20px 20px 36px; }\n  .callout { margin: 20px; }\n  .callout-icon { width: 44px; }\n  .callout-text { padding: 16px 18px; }\n  .spc-pyramid, .spc-anatomy, .spc-zones { margin: 20px 20px 32px; }\n  .spc-quiz, .spc-treequiz { margin: 20px 20px 32px; border-radius: 14px; }\n  .spc-quiz-result-link { width: 100%; }\n  .spc-treequiz-btns { flex-direction: column; }\n  .spc-pyr-level.lvl-2, .spc-pyr-level.lvl-3 { width: 100%; }\n  .spc-checklist, .spc-brief-list { margin: 20px 20px 32px; }\n  .spc-split { grid-template-columns: 1fr; margin: 20px 20px 32px; }\n  .spc-timeline { grid-template-columns: 1fr; margin: 0 20px 32px; }\n  .spc-timeline::before { display: none; }\n  .spc-tl-step { flex-direction: row; align-items: flex-start; text-align: left; gap: 14px; margin-bottom: 16px; }\n  .spc-tl-dot { flex-shrink: 0; margin-bottom: 0; }\n  .spc-qa { margin: 20px 20px; }\n  .table-wrap { border-radius: 0; border-left: none; border-right: none; }\n  .spc-wrap table, .spc-wrap tbody { display: block; }\n  .spc-wrap thead { display: none; }\n  .spc-wrap tbody { display: flex; flex-direction: column; gap: 0; }\n  .spc-wrap tbody tr { display: block; padding: 14px 20px; border-bottom: 1px solid var(--border); }\n  .spc-wrap tbody tr:last-child { border-bottom: none; }\n  .spc-wrap tbody td { display: block; padding: 0; border: none; font-size: 14px; line-height: 1.5; }\n  .spc-wrap tbody td::before { content: attr(data-label); display: block; font-size: 10px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.08em; color: var(--gray); margin-top: 10px; margin-bottom: 3px; }\n  .spc-wrap tbody td:first-child::before { margin-top: 0; }\n  .inline-cta { flex-direction: column; align-items: flex-start; gap: 14px; margin: 40px 20px; }\n  .inline-cta-btn { width: 100%; text-align: center; }\n  .related-service { margin: 32px 20px; }\n  .related-service-title { white-space: normal; }\n  .cta-box { padding: 40px 24px; border-radius: 0; border-left: none; border-right: none; margin-top: 48px; }\n  .cta-btn { display: block; text-align: center; }\n}\n@media (max-width: 500px) {\n  .spc-title { font-size: 26px; }\n  .spc-wrap h2 { font-size: 19px; }\n  .kn-value { font-size: 22px; }\n}\n<\/style>\n\n<article class=\"spc-wrap\">\n\n  <p class=\"spc-eyebrow\">Graphiste freelance \u00b7 Guide pratique<\/p>\n  <h1 class=\"spc-title\">Supports de communication pour PME&nbsp;: quoi confier \u00e0 un graphiste freelance&nbsp;?<\/h1>\n  <p class=\"spc-intro\">Une PME produit rarement tous ses supports de communication au m\u00eame moment. Une plaquette est cr\u00e9\u00e9e avant un rendez-vous, un kak\u00e9mono pr\u00e9par\u00e9 pour un salon, une pr\u00e9sentation commerciale mise \u00e0 jour en interne. Le site WordPress reste en ligne plusieurs ann\u00e9es, puis un rapport RSE ou un livret QHSE arrive \u00e0 son tour. Cette accumulation cr\u00e9e souvent un probl\u00e8me&nbsp;: les supports existent, mais ne donnent pas la m\u00eame impression. Un graphiste freelance peut intervenir sans dispositif lourd pour cadrer le besoin, organiser l\u2019information et livrer des fichiers utilisables. La question devient alors pratique&nbsp;: quel support confier \u00e0 un designer ind\u00e9pendant, dans quel ordre, et avec quels \u00e9l\u00e9ments&nbsp;?<\/p>\n\n  <nav class=\"spc-toc\" aria-label=\"Sommaire\">\n    <div class=\"spc-toc-title\">Sommaire<\/div>\n    <ol class=\"spc-toc-list\">\n      <li><a href=\"#quand-faire-appel\">Quand une PME doit faire appel \u00e0 un graphiste freelance<\/a><\/li>\n      <li><a href=\"#quels-supports\">Quels supports confier \u00e0 un graphiste freelance&nbsp;?<\/a><\/li>\n      <li><a href=\"#identite-visuelle\">Identit\u00e9 visuelle&nbsp;: poser la base<\/a><\/li>\n      <li><a href=\"#plaquette-commerciale\">Plaquette commerciale<\/a><\/li>\n      <li><a href=\"#kakemono-roll-up\">Kak\u00e9mono et roll-up<\/a><\/li>\n      <li><a href=\"#presentation-commerciale\">Pr\u00e9sentation commerciale<\/a><\/li>\n      <li><a href=\"#site-vitrine-wordpress\">Site vitrine, WordPress ou refonte<\/a><\/li>\n      <li><a href=\"#supports-specialises\">Supports sp\u00e9cialis\u00e9s&nbsp;: RSE, QHSE<\/a><\/li>\n      <li><a href=\"#budget-delai\">Budget, d\u00e9lai et finition<\/a><\/li>\n      <li><a href=\"#quel-support-prioriser\">Quel support prioriser&nbsp;?<\/a><\/li>\n      <li><a href=\"#faq\">FAQ<\/a><\/li>\n      <li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n    <\/ol>\n  <\/nav>\n\n  <h2 id=\"quand-faire-appel\">\n    Quand une PME doit faire appel \u00e0 un graphiste freelance\n  <\/h2>\n  <p>Le recours \u00e0 un graphiste freelance devient pertinent quand les supports existants ne refl\u00e8tent plus le niveau r\u00e9el de l\u2019entreprise. Le besoin peut \u00eatre ponctuel ou plus large&nbsp;: refaire une plaquette, cr\u00e9er un support salon, mettre \u00e0 niveau l\u2019identit\u00e9 visuelle, am\u00e9liorer une pr\u00e9sentation ou refondre un site WordPress.<\/p>\n\n  <div class=\"spc-diag-grid\">\n    <div class=\"spc-diag-card diag-amber\">\n      <span class=\"spc-diag-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M15 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V7Z\"><\/path><path d=\"M14 2v4a2 2 0 0 0 2 2h4\"><\/path><\/svg><\/span>\n      <div class=\"spc-diag-title\">Documents dat\u00e9s<\/div>\n      <div class=\"spc-diag-desc\">Les plaquettes, PDF ou pr\u00e9sentations semblent en retard sur l\u2019activit\u00e9 r\u00e9elle de l\u2019entreprise.<\/div>\n    <\/div>\n    <div class=\"spc-diag-card diag-blue\">\n      <span class=\"spc-diag-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect width=\"7\" height=\"7\" x=\"3\" y=\"3\" rx=\"1\"><\/rect><rect width=\"7\" height=\"7\" x=\"14\" y=\"3\" rx=\"1\"><\/rect><rect width=\"7\" height=\"7\" x=\"14\" y=\"14\" rx=\"1\"><\/rect><rect width=\"7\" height=\"7\" x=\"3\" y=\"14\" rx=\"1\"><\/rect><\/svg><\/span>\n      <div class=\"spc-diag-title\">Supports dispers\u00e9s<\/div>\n      <div class=\"spc-diag-desc\">Les couleurs, typographies, styles d\u2019images et mises en page changent selon les fichiers.<\/div>\n    <\/div>\n    <div class=\"spc-diag-card diag-amber\">\n      <span class=\"spc-diag-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 21v-4a4 4 0 0 1 4-4h10a4 4 0 0 1 4 4v4\"><\/path><rect width=\"18\" height=\"4\" x=\"3\" y=\"3\" rx=\"1\"><\/rect><\/svg><\/span>\n      <div class=\"spc-diag-title\">Salon \u00e0 pr\u00e9parer<\/div>\n      <div class=\"spc-diag-desc\">L\u2019entreprise doit produire vite des supports imprim\u00e9s, lisibles et pr\u00eats pour l\u2019\u00e9v\u00e9nement.<\/div>\n    <\/div>\n    <div class=\"spc-diag-card diag-blue\">\n      <span class=\"spc-diag-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><path d=\"M2 12h20\"><\/path><path d=\"M12 2a15 15 0 0 1 0 20 15 15 0 0 1 0-20\"><\/path><\/svg><\/span>\n      <div class=\"spc-diag-title\">Site peu cr\u00e9dible<\/div>\n      <div class=\"spc-diag-desc\">Le site ne rassure plus apr\u00e8s une recommandation, une prospection ou un rendez-vous.<\/div>\n    <\/div>\n    <div class=\"spc-diag-card diag-blue\">\n      <span class=\"spc-diag-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M21 16V8a2 2 0 0 0-1-1.73l-7-4a2 2 0 0 0-2 0l-7 4A2 2 0 0 0 3 8v8a2 2 0 0 0 1 1.73l7 4a2 2 0 0 0 2 0l7-4A2 2 0 0 0 21 16z\"><\/path><polyline points=\"3.29 7 12 12 20.71 7\"><\/polyline><\/svg><\/span>\n      <div class=\"spc-diag-title\">Offre complexe<\/div>\n      <div class=\"spc-diag-desc\">Le discours commercial demande une pr\u00e9sentation plus structur\u00e9e.<\/div>\n    <\/div>\n    <div class=\"spc-diag-card diag-red\">\n      <span class=\"spc-diag-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m21.73 18-8-14a2 2 0 0 0-3.48 0l-8 14A2 2 0 0 0 4 21h16a2 2 0 0 0 1.73-3Z\"><\/path><path d=\"M12 9v4\"><\/path><path d=\"M12 17h.01\"><\/path><\/svg><\/span>\n      <div class=\"spc-diag-title\">Documents techniques<\/div>\n      <div class=\"spc-diag-desc\">Rapports, livrets, affiches ou guides doivent \u00eatre rendus plus lisibles.<\/div>\n    <\/div>\n  <\/div>\n\n\n  <div class=\"inline-cta\">\n    <div class=\"inline-cta-text\">\n      <span class=\"inline-cta-label\">Graphiste freelance \u00b7 Paris<\/span>\n      <span class=\"inline-cta-title\">Vous avez d\u00e9j\u00e0 un support \u00e0 refaire ou un document \u00e0 cr\u00e9er&nbsp;? Un brief court suffit pour cadrer le format, le d\u00e9lai et le&nbsp;budget.<\/span>\n    <\/div>\n    <a href=\"\/demande-de-devis\/\" class=\"inline-cta-btn\">Demander un devis<\/a>\n  <\/div>\n\n  <h2 id=\"quels-supports\">\n    Quels supports confier \u00e0 un graphiste freelance&nbsp;?\n  <\/h2>\n  <p>Tous les supports ne servent pas au m\u00eame moment. Certains installent la cr\u00e9dibilit\u00e9. D\u2019autres servent \u00e0 vendre, expliquer, rassurer ou rendre visible une offre. Le choix d\u00e9pend du contexte commercial.<\/p>\n\n  <div class=\"spc-format-grid\">\n    <div class=\"format-card fc-recommended\">\n      <span class=\"format-badge\">Recommand\u00e9<\/span>\n      <div class=\"format-name\">Identit\u00e9 visuelle<\/div>\n      <div class=\"format-usage\">Stabiliser la base graphique avant de multiplier les supports.<\/div>\n      <a href=\"\/identite-visuelle\/\" class=\"format-link\">Voir la page<svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg><\/a>\n    <\/div>\n    <div class=\"format-card fc-recommended\">\n      <span class=\"format-badge\">Recommand\u00e9<\/span>\n      <div class=\"format-name\">Plaquette commerciale<\/div>\n      <div class=\"format-usage\">Pr\u00e9senter l\u2019entreprise ou une offre en rendez-vous, salon ou prospection.<\/div>\n      <a href=\"\/creation-plaquette-commerciale\/\" class=\"format-link\">Voir la page<svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg><\/a>\n    <\/div>\n    <div class=\"format-card fc-popular\">\n      <span class=\"format-badge\">Populaire<\/span>\n      <div class=\"format-name\">Kak\u00e9mono et roll-up<\/div>\n      <div class=\"format-usage\">Rendre l\u2019activit\u00e9 visible dans un salon, un showroom ou un \u00e9v\u00e9nement.<\/div>\n      <a href=\"\/creation-kakemono-roll-up\/\" class=\"format-link\">Voir la page<svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg><\/a>\n    <\/div>\n    <div class=\"format-card fc-recommended\">\n      <span class=\"format-badge\">Recommand\u00e9<\/span>\n      <div class=\"format-name\">Pr\u00e9sentation commerciale<\/div>\n      <div class=\"format-usage\">Structurer un discours de vente, une offre ou une prise de parole.<\/div>\n    <\/div>\n    <div class=\"format-card fc-complex\">\n      <span class=\"format-badge\">Complexe<\/span>\n      <div class=\"format-name\">Site vitrine ou WordPress<\/div>\n      <div class=\"format-usage\">Renforcer la cr\u00e9dibilit\u00e9 apr\u00e8s un contact commercial.<\/div>\n      <a href=\"\/creation-site-vitrine\/\" class=\"format-link\">Voir la page<svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg><\/a>\n    <\/div>\n    <div class=\"format-card fc-complex\">\n      <span class=\"format-badge\">Complexe<\/span>\n      <div class=\"format-name\">Rapport RSE ou document \u00e9ditorial<\/div>\n      <div class=\"format-usage\">Organiser un contenu dense dans un document lisible et s\u00e9rieux.<\/div>\n      <a href=\"\/creation-rapport-rse\/\" class=\"format-link\">Voir la page<svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg><\/a>\n    <\/div>\n    <div class=\"format-card fc-complex\">\n      <span class=\"format-badge\">Sp\u00e9cialis\u00e9<\/span>\n      <div class=\"format-name\">Supports QHSE<\/div>\n      <div class=\"format-usage\">Cr\u00e9er des affiches, livrets, m\u00e9mentos ou guides terrain.<\/div>\n      <a href=\"\/design-qhse\/\" class=\"format-link\">Voir la page<svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg><\/a>\n    <\/div>\n    <div class=\"format-card fc-entry\">\n      <span class=\"format-badge\">Entr\u00e9e<\/span>\n      <div class=\"format-name\">Fiche offre ou PDF commercial<\/div>\n      <div class=\"format-usage\">Donner au service commercial un support clair, rapide \u00e0 envoyer.<\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"callout callout-amber\">\n    <span class=\"callout-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><path d=\"M12 16v-4\"><\/path><path d=\"M12 8h.01\"><\/path><\/svg><\/span>\n    <div class=\"callout-text\">Une PME n\u2019a pas besoin de tout produire en m\u00eame temps. Le support prioritaire est celui qui corrige le point de friction principal&nbsp;: image dat\u00e9e, message flou, absence de document commercial, site faible ou support \u00e9v\u00e9nementiel urgent.<\/div>\n  <\/div>\n\n  <h2 id=\"identite-visuelle\">\n    Identit\u00e9 visuelle&nbsp;: poser la base avant les d\u00e9clinaisons\n  <\/h2>\n  <p>Une identit\u00e9 visuelle sert de socle aux supports imprim\u00e9s et num\u00e9riques. Elle donne des r\u00e8gles applicables&nbsp;: logo, couleurs, typographies, composition, style d\u2019images, pictogrammes et principes de mise en page.<\/p>\n\n  <div class=\"spc-pyramid\">\n    <div class=\"spc-pyr-level lvl-3\">\n      <span class=\"spc-pyr-num\">3<\/span>\n      <div><div class=\"spc-pyr-title\">Supports<\/div><div class=\"spc-pyr-desc\">Plaquettes, pr\u00e9sentations, site, documents PDF, supports imprim\u00e9s, visuels LinkedIn.<\/div><\/div>\n    <\/div>\n    <div class=\"spc-pyr-level lvl-2\">\n      <span class=\"spc-pyr-num\">2<\/span>\n      <div><div class=\"spc-pyr-title\">Syst\u00e8me<\/div><div class=\"spc-pyr-desc\">Mises en page, pictogrammes, styles d\u2019images, principes graphiques.<\/div><\/div>\n    <\/div>\n    <div class=\"spc-pyr-level lvl-1\">\n      <span class=\"spc-pyr-num\">1<\/span>\n      <div><div class=\"spc-pyr-title\">Base<\/div><div class=\"spc-pyr-desc\">Logo, couleurs, typographies, r\u00e8gles d\u2019usage.<\/div><\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"spc-qa\">\n    <span class=\"spc-qa-icon\">?<\/span>\n    <div class=\"spc-qa-body\">\n      <div class=\"spc-qa-q\">Une PME doit-elle refaire toute son identit\u00e9 avant de cr\u00e9er une plaquette&nbsp;?<\/div>\n      <div class=\"spc-qa-a\">Pas toujours. Si la base visuelle est exploitable, une mise \u00e0 niveau peut suffire. Si les supports sont trop dispers\u00e9s, il vaut mieux stabiliser l\u2019identit\u00e9 avant de produire de nouveaux documents.<\/div>\n    <\/div>\n  <\/div>\n\n  <figure class=\"spc-figure\">\n    <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/cybnity-office-logo.webp\" alt=\"Identit\u00e9 visuelle Cybnity \u00b7 graphiste freelance Paris\" class=\"spc-img\" loading=\"lazy\" title=\"\">\n    <figcaption class=\"spc-figcaption\">\u00a9 Altay Dagistan \u00b7 Identit\u00e9 visuelle Cybnity<\/figcaption>\n  <\/figure>\n\n  <a href=\"\/identite-visuelle\/\" class=\"related-service\" aria-label=\"Voir la page identit\u00e9 visuelle\">\n    <span class=\"related-service-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"13.5\" cy=\"6.5\" r=\".5\"><\/circle><circle cx=\"17.5\" cy=\"10.5\" r=\".5\"><\/circle><circle cx=\"8.5\" cy=\"7.5\" r=\".5\"><\/circle><circle cx=\"6.5\" cy=\"12.5\" r=\".5\"><\/circle><path d=\"M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10c.926 0 1.648-.746 1.648-1.688 0-.437-.18-.835-.437-1.125-.29-.289-.438-.652-.438-1.125a1.64 1.64 0 0 1 1.668-1.668h1.996c3.051 0 5.555-2.503 5.555-5.554C21.965 6.012 17.461 2 12 2z\"><\/path><\/svg><\/span>\n    <span class=\"related-service-text\">\n      <span class=\"related-service-label\">Page service<\/span>\n      <span class=\"related-service-title\">Cr\u00e9ation d\u2019identit\u00e9 visuelle pour entreprises, PME et ind\u00e9pendants<\/span>\n    <\/span>\n    <span class=\"related-service-arrow\">\n      <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg>\n    <\/span>\n  <\/a>\n\n  <h2 id=\"plaquette-commerciale\">\n    Plaquette commerciale&nbsp;: le support qui reste apr\u00e8s le rendez-vous\n  <\/h2>\n  <p>La plaquette commerciale reste utile en B2B parce qu\u2019elle continue \u00e0 travailler apr\u00e8s l\u2019\u00e9change. Elle peut \u00eatre imprim\u00e9e, envoy\u00e9e en PDF, jointe \u00e0 un email ou transmise \u00e0 un autre d\u00e9cideur.<\/p>\n\n  <div class=\"spc-anatomy\">\n    <div class=\"spc-anat-block\"><span class=\"spc-anat-num\">1<\/span><div><div class=\"spc-anat-title\">Qui vous \u00eates<\/div><div class=\"spc-anat-desc\">Activit\u00e9, positionnement, contexte de l\u2019entreprise.<\/div><\/div><\/div>\n    <div class=\"spc-anat-block\"><span class=\"spc-anat-num\">2<\/span><div><div class=\"spc-anat-title\">Ce que vous proposez<\/div><div class=\"spc-anat-desc\">Offre, service, produit ou domaine d\u2019expertise.<\/div><\/div><\/div>\n    <div class=\"spc-anat-block\"><span class=\"spc-anat-num\">3<\/span><div><div class=\"spc-anat-title\">Pour qui<\/div><div class=\"spc-anat-desc\">Type de clients, secteurs, cas d\u2019usage.<\/div><\/div><\/div>\n    <div class=\"spc-anat-block\"><span class=\"spc-anat-num\">4<\/span><div><div class=\"spc-anat-title\">Pourquoi vous croire<\/div><div class=\"spc-anat-desc\">R\u00e9f\u00e9rences, preuves, chiffres, r\u00e9alisations, m\u00e9thode.<\/div><\/div><\/div>\n    <div class=\"spc-anat-block\"><span class=\"spc-anat-num\">5<\/span><div><div class=\"spc-anat-title\">Comment agir<\/div><div class=\"spc-anat-desc\">Contact, QR code, URL, demande de devis ou prise de rendez-vous.<\/div><\/div><\/div>\n  <\/div>\n\n  <figure class=\"spc-figure\">\n    <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/03\/03-web.jpg\" alt=\"Brochure institutionnelle UBI Solutions \u00b7 plaquette commerciale B2B\" class=\"spc-img\" loading=\"lazy\" title=\"\">\n    <figcaption class=\"spc-figcaption\">\u00a9 Altay Dagistan \u00b7 Plaquette commerciale UBI Solutions<\/figcaption>\n  <\/figure>\n\n  <h3>\u00c0 \u00e9viter sur une plaquette<\/h3>\n  <ul class=\"spc-checklist spc-check-bad\">\n    <li>Trop de texte par page.<\/li>\n    <li>Absence de hi\u00e9rarchie.<\/li>\n    <li>Visuels faibles ou mal recadr\u00e9s.<\/li>\n    <li>Chiffres isol\u00e9s sans contexte.<\/li>\n    <li>Conclusion sans appel \u00e0 l\u2019action.<\/li>\n    <li>Fichier non pr\u00e9par\u00e9 pour l\u2019impression.<\/li>\n  <\/ul>\n\n  <div class=\"callout callout-red\">\n    <span class=\"callout-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m21.73 18-8-14a2 2 0 0 0-3.48 0l-8 14A2 2 0 0 0 4 21h16a2 2 0 0 0 1.73-3Z\"><\/path><path d=\"M12 9v4\"><\/path><path d=\"M12 17h.01\"><\/path><\/svg><\/span>\n    <div class=\"callout-text\">Un fichier non pr\u00e9par\u00e9 pour l\u2019impression&nbsp;(mauvais espace colorim\u00e9trique, r\u00e9solution insuffisante, absence de fonds perdus) peut retarder toute la production, m\u00eame si le design est valid\u00e9.<\/div>\n  <\/div>\n\n  <a href=\"\/creation-plaquette-commerciale\/\" class=\"related-service\" aria-label=\"Voir la page plaquette commerciale\">\n    <span class=\"related-service-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14.5 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V7.5L14.5 2Z\"><\/path><path d=\"M14 2v6h6\"><\/path><\/svg><\/span>\n    <span class=\"related-service-text\">\n      <span class=\"related-service-label\">Page service<\/span>\n      <span class=\"related-service-title\">Cr\u00e9ation de plaquette commerciale, PDF et support imprim\u00e9<\/span>\n    <\/span>\n    <span class=\"related-service-arrow\">\n      <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg>\n    <\/span>\n  <\/a>\n\n  <h2 id=\"kakemono-roll-up\">\n    Kak\u00e9mono et roll-up&nbsp;: visibilit\u00e9 imm\u00e9diate en salon\n  <\/h2>\n  <p>Le kak\u00e9mono sert \u00e0 \u00eatre compris vite. Dans un salon ou un \u00e9v\u00e9nement, personne ne lit un panneau comme une brochure. Le message doit \u00eatre court, visible et correctement hi\u00e9rarchis\u00e9.<\/p>\n\n  <div class=\"spc-zones\">\n    <div class=\"spc-zone spc-zone-top\"><div class=\"spc-zone-label\">Zone haute<\/div><div class=\"spc-zone-text\">Logo ou nom de l\u2019entreprise.<\/div><\/div>\n    <div class=\"spc-zone spc-zone-mid\"><div class=\"spc-zone-label\">Zone centrale<\/div><div class=\"spc-zone-text\">Message principal, activit\u00e9, b\u00e9n\u00e9fice ou preuve courte.<\/div><\/div>\n    <div class=\"spc-zone spc-zone-bot\"><div class=\"spc-zone-label\">Zone basse<\/div><div class=\"spc-zone-text\">URL, QR code, contact ou invitation \u00e0 discuter.<\/div><\/div>\n  <\/div>\n\n  <div class=\"spc-split\">\n    <div class=\"spc-panel spc-panel-red\">\n      <div class=\"spc-panel-head\">\n        <span class=\"spc-panel-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m21.73 18-8-14a2 2 0 0 0-3.48 0l-8 14A2 2 0 0 0 4 21h16a2 2 0 0 0 1.73-3Z\"><\/path><path d=\"M12 9v4\"><\/path><path d=\"M12 17h.01\"><\/path><\/svg><\/span>\n        <div><div class=\"spc-panel-title\">Trop charg\u00e9<\/div><\/div>\n      <\/div>\n      <div class=\"spc-panel-items\">\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Texte long<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Plusieurs messages<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Pictogrammes inutiles<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">QR code sans contexte<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Lecture difficile \u00e0 distance<\/div><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"spc-panel spc-panel-green\">\n      <div class=\"spc-panel-head\">\n        <span class=\"spc-panel-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M20 6 9 17l-5-5\"><\/path><\/svg><\/span>\n        <div><div class=\"spc-panel-title\">Pr\u00eat pour salon<\/div><\/div>\n      <\/div>\n      <div class=\"spc-panel-items\">\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Message unique<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Hi\u00e9rarchie claire<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Contraste suffisant<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Visuel propre<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Fichier imprimable<\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <figure class=\"spc-figure\">\n    <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/06\/ACG-Cybersecurity-roll-up-design-banniere-roll-up.jpg\" alt=\"Banni\u00e8re roll-up exposition ACG Cybersecurity \u00b7 graphiste print Paris\" class=\"spc-img\" loading=\"lazy\" title=\"\">\n    <figcaption class=\"spc-figcaption\">\u00a9 Altay Dagistan \u00b7 Roll-up ACG Cybersecurity<\/figcaption>\n  <\/figure>\n\n  <a href=\"\/creation-kakemono-roll-up\/\" class=\"related-service\" aria-label=\"Voir la page kak\u00e9mono\">\n    <span class=\"related-service-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect width=\"12\" height=\"20\" x=\"6\" y=\"2\" rx=\"2\"><\/rect><path d=\"M12 18h.01\"><\/path><\/svg><\/span>\n    <span class=\"related-service-text\">\n      <span class=\"related-service-label\">Page service<\/span>\n      <span class=\"related-service-title\">Cr\u00e9ation de kak\u00e9mono et roll-up pour salons et \u00e9v\u00e9nements<\/span>\n    <\/span>\n    <span class=\"related-service-arrow\">\n      <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg>\n    <\/span>\n  <\/a>\n\n  <div class=\"inline-cta\">\n    <div class=\"inline-cta-text\">\n      <span class=\"inline-cta-label\">Salon professionnel \u00b7 Support imprim\u00e9<\/span>\n      <span class=\"inline-cta-title\">Vous pr\u00e9parez un salon, une conf\u00e9rence ou un \u00e9v\u00e9nement&nbsp;? La plaquette et le roll-up doivent \u00eatre pens\u00e9s ensemble, pas comme deux fichiers&nbsp;isol\u00e9s.<\/span>\n    <\/div>\n    <a href=\"\/demande-de-devis\/\" class=\"inline-cta-btn\">Pr\u00e9parer mes supports<\/a>\n  <\/div>\n\n  <h2 id=\"presentation-commerciale\">\n    Pr\u00e9sentation commerciale&nbsp;: structurer le discours\n  <\/h2>\n  <p>Une pr\u00e9sentation commerciale sert \u00e0 soutenir un rendez-vous. Elle doit aider le discours sans devenir un catalogue de slides. Le graphiste intervient sur la progression, la hi\u00e9rarchie, la lisibilit\u00e9 et le rythme visuel.<\/p>\n\n  <div class=\"spc-timeline\">\n    <div class=\"spc-tl-step\"><span class=\"spc-tl-dot\">1<\/span><div class=\"spc-tl-title\">Contexte<\/div><div class=\"spc-tl-sub\">Pourquoi le sujet existe.<\/div><\/div>\n    <div class=\"spc-tl-step\"><span class=\"spc-tl-dot\">2<\/span><div class=\"spc-tl-title\">Probl\u00e8me<\/div><div class=\"spc-tl-sub\">Ce que le prospect doit r\u00e9soudre.<\/div><\/div>\n    <div class=\"spc-tl-step\"><span class=\"spc-tl-dot\">3<\/span><div class=\"spc-tl-title\">Offre<\/div><div class=\"spc-tl-sub\">Ce que l\u2019entreprise propose.<\/div><\/div>\n    <div class=\"spc-tl-step\"><span class=\"spc-tl-dot\">4<\/span><div class=\"spc-tl-title\">Preuves<\/div><div class=\"spc-tl-sub\">R\u00e9f\u00e9rences, chiffres, cas, m\u00e9thode.<\/div><\/div>\n    <div class=\"spc-tl-step\"><span class=\"spc-tl-dot\">5<\/span><div class=\"spc-tl-title\">Suite<\/div><div class=\"spc-tl-sub\">Contact, rendez-vous, devis, validation.<\/div><\/div>\n  <\/div>\n\n  <div class=\"spc-split\">\n    <div class=\"spc-panel spc-panel-red\">\n      <div class=\"spc-panel-head\"><div><div class=\"spc-panel-title\">Slide faible<\/div><\/div><\/div>\n      <div class=\"spc-panel-items\">\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Titre vague<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Paragraphe long<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Aucun visuel utile<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Trop de points au m\u00eame niveau<\/div><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"spc-panel spc-panel-green\">\n      <div class=\"spc-panel-head\"><div><div class=\"spc-panel-title\">Slide utile<\/div><\/div><\/div>\n      <div class=\"spc-panel-items\">\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Titre informatif<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Message principal lisible<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Visuel ou sch\u00e9ma de soutien<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Une id\u00e9e dominante<\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <h2 id=\"site-vitrine-wordpress\">\n    Site vitrine, WordPress ou refonte&nbsp;: cr\u00e9dibilit\u00e9 apr\u00e8s le contact\n  <\/h2>\n  <p>Le site web sert souvent de v\u00e9rification. Un prospect peut d\u00e9couvrir l\u2019entreprise ailleurs, puis consulter le site avant de r\u00e9pondre, demander un devis ou transmettre le nom en interne.<\/p>\n\n  <h3>Quel type de projet web faut-il pr\u00e9voir&nbsp;?<\/h3>\n  <div class=\"spc-quiz\">\n    <div class=\"spc-quiz-q\">Votre entreprise a-t-elle d\u00e9j\u00e0 un site&nbsp;?<\/div>\n    <div class=\"spc-quiz-options\">\n      <div class=\"spc-quiz-opt\" onclick=\"spcWebQuiz(0)\" id=\"spcWebOpt0\">Non<\/div>\n      <div class=\"spc-quiz-opt\" onclick=\"spcWebQuiz(1)\" id=\"spcWebOpt1\">Oui, mais il est difficile \u00e0 g\u00e9rer<\/div>\n      <div class=\"spc-quiz-opt\" onclick=\"spcWebQuiz(2)\" id=\"spcWebOpt2\">Oui, mais il semble dat\u00e9 ou peu cr\u00e9dible<\/div>\n    <\/div>\n    <div class=\"spc-quiz-result\" id=\"spcWebResult0\">\n      <span class=\"spc-quiz-result-label\">Recommandation<\/span>\n      <span class=\"spc-quiz-result-text\">Cr\u00e9ation de site vitrine<\/span>\n      <a href=\"\/creation-site-vitrine\/\" class=\"spc-quiz-result-link\">Voir la page<\/a>\n    <\/div>\n    <div class=\"spc-quiz-result\" id=\"spcWebResult1\">\n      <span class=\"spc-quiz-result-label\">Recommandation<\/span>\n      <span class=\"spc-quiz-result-text\">Cr\u00e9ation ou reprise WordPress<\/span>\n      <a href=\"\/creation-site-web-wordpress\/\" class=\"spc-quiz-result-link\">Voir la page<\/a>\n    <\/div>\n    <div class=\"spc-quiz-result\" id=\"spcWebResult2\">\n      <span class=\"spc-quiz-result-label\">Recommandation<\/span>\n      <span class=\"spc-quiz-result-text\">Refonte WordPress<\/span>\n      <a href=\"\/refonte-site-web-wordpress\/\" class=\"spc-quiz-result-link\">Voir la page<\/a>\n    <\/div>\n  <\/div>\n\n  <figure class=\"spc-figure\">\n    <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2024\/09\/EthiFinance-Web-Design-06.jpg\" alt=\"Site web EthiFinance \u00b7 refonte WordPress B2B\" class=\"spc-img\" loading=\"lazy\" title=\"\">\n    <figcaption class=\"spc-figcaption\">\u00a9 Altay Dagistan \u00b7 Refonte WordPress EthiFinance<\/figcaption>\n  <\/figure>\n\n  <h3>Signes qu\u2019un site affaiblit la perception<\/h3>\n  <ul class=\"spc-checklist spc-check-bad\">\n    <li>Design dat\u00e9.<\/li>\n    <li>Pages trop longues ou mal organis\u00e9es.<\/li>\n    <li>Version mobile faible.<\/li>\n    <li>Absence de preuve ou de r\u00e9f\u00e9rences.<\/li>\n    <li>Formulaire peu visible.<\/li>\n    <li>Messages g\u00e9n\u00e9riques.<\/li>\n    <li>Performances lentes.<\/li>\n  <\/ul>\n\n  <a href=\"\/creation-site-vitrine\/\" class=\"related-service\" aria-label=\"Voir la page site vitrine\">\n    <span class=\"related-service-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><path d=\"M2 12h20\"><\/path><path d=\"M12 2a15 15 0 0 1 0 20 15 15 0 0 1 0-20\"><\/path><\/svg><\/span>\n    <span class=\"related-service-text\">\n      <span class=\"related-service-label\">Page service<\/span>\n      <span class=\"related-service-title\">Cr\u00e9ation de site vitrine sur-mesure pour entreprises B2B<\/span>\n    <\/span>\n    <span class=\"related-service-arrow\">\n      <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg>\n    <\/span>\n  <\/a>\n  <a href=\"\/creation-site-web-wordpress\/\" class=\"related-service\" aria-label=\"Voir la page cr\u00e9ation WordPress\">\n    <span class=\"related-service-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12.586 2.586A2 2 0 0 0 11.172 2H4a2 2 0 0 0-2 2v7.172a2 2 0 0 0 .586 1.414l8.704 8.704a2.426 2.426 0 0 0 3.42 0l6.58-6.58a2.426 2.426 0 0 0 0-3.42z\"><\/path><\/svg><\/span>\n    <span class=\"related-service-text\">\n      <span class=\"related-service-label\">Page service<\/span>\n      <span class=\"related-service-title\">Cr\u00e9ation de site web WordPress pour PME B2B<\/span>\n    <\/span>\n    <span class=\"related-service-arrow\">\n      <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg>\n    <\/span>\n  <\/a>\n  <a href=\"\/refonte-site-web-wordpress\/\" class=\"related-service\" aria-label=\"Voir la page refonte WordPress\">\n    <span class=\"related-service-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M21.3 8.7 8.7 21.3c-1 1-2.5 1-3.4 0l-2.6-2.6c-1-1-1-2.5 0-3.4L15.3 2.7c1-1 2.5-1 3.4 0l2.6 2.6c1 1 1 2.5 0 3.4Z\"><\/path><\/svg><\/span>\n    <span class=\"related-service-text\">\n      <span class=\"related-service-label\">Page service<\/span>\n      <span class=\"related-service-title\">Refonte de site web WordPress pour PME B2B<\/span>\n    <\/span>\n    <span class=\"related-service-arrow\">\n      <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg>\n    <\/span>\n  <\/a>\n\n  <h2 id=\"supports-specialises\">\n    Supports sp\u00e9cialis\u00e9s&nbsp;: rapport RSE, QHSE, livrets et guides\n  <\/h2>\n  <p>Certains documents sont moins commerciaux, mais tr\u00e8s importants pour l\u2019image de l\u2019entreprise. Rapport RSE, livret QHSE, guide interne, m\u00e9mento terrain ou affiche de pr\u00e9vention demandent une mise en page rigoureuse.<\/p>\n\n  <div class=\"spc-split\">\n    <div class=\"spc-panel spc-panel-blue\">\n      <div class=\"spc-panel-head\">\n        <span class=\"spc-panel-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 19.5A2.5 2.5 0 0 1 6.5 17H20\"><\/path><path d=\"M6.5 2H20v20H6.5A2.5 2.5 0 0 1 4 19.5v-15A2.5 2.5 0 0 1 6.5 2z\"><\/path><\/svg><\/span>\n        <div><div class=\"spc-panel-title\">Documents institutionnels<\/div><div class=\"spc-panel-sub\">Rapport RSE, rapport d\u2019activit\u00e9, document corporate.<\/div><\/div>\n      <\/div>\n      <div class=\"spc-panel-items\">\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Structurer un contenu dense<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Organiser les chiffres et preuves<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Donner une lecture s\u00e9rieuse<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Faciliter la diffusion PDF ou imprim\u00e9e<\/div><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"spc-panel spc-panel-green\">\n      <div class=\"spc-panel-head\">\n        <span class=\"spc-panel-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"><\/path><\/svg><\/span>\n        <div><div class=\"spc-panel-title\">Documents terrain<\/div><div class=\"spc-panel-sub\">QHSE, pr\u00e9vention, affiches, livrets, guides.<\/div><\/div>\n      <\/div>\n      <div class=\"spc-panel-items\">\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Rendre les consignes lisibles<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Hi\u00e9rarchiser les niveaux d\u2019information<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">R\u00e9duire les textes inutiles<\/div><\/div>\n        <div class=\"spc-item\"><span class=\"spc-item-dot\"><\/span><div class=\"spc-item-text\">Produire des fichiers imprimables<\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <figure class=\"spc-figure\">\n    <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2024\/11\/Guide-RSE-01.jpg\" alt=\"Rapport RSE EthiFinance \u00b7 mise en page graphiste Paris\" class=\"spc-img\" loading=\"lazy\" title=\"\">\n    <figcaption class=\"spc-figcaption\">\u00a9 Altay Dagistan \u00b7 Rapport RSE EthiFinance<\/figcaption>\n  <\/figure>\n\n  <a href=\"\/creation-rapport-rse\/\" class=\"related-service\" aria-label=\"Voir la page rapport RSE\">\n    <span class=\"related-service-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 19.5A2.5 2.5 0 0 1 6.5 17H20\"><\/path><path d=\"M6.5 2H20v20H6.5A2.5 2.5 0 0 1 4 19.5v-15A2.5 2.5 0 0 1 6.5 2z\"><\/path><\/svg><\/span>\n    <span class=\"related-service-text\">\n      <span class=\"related-service-label\">Page service<\/span>\n      <span class=\"related-service-title\">Cr\u00e9ation de rapport RSE, mise en page et design \u00e9ditorial<\/span>\n    <\/span>\n    <span class=\"related-service-arrow\">\n      <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg>\n    <\/span>\n  <\/a>\n\n  <h2 id=\"budget-delai\">\n    Budget, d\u00e9lai et niveau de finition\n  <\/h2>\n  <p>Le prix d\u2019un support ne d\u00e9pend pas seulement du nombre de pages. Deux plaquettes de 8&nbsp;pages peuvent demander des volumes de travail tr\u00e8s diff\u00e9rents selon l\u2019\u00e9tat des textes, la complexit\u00e9 du contenu et le niveau de cr\u00e9ation attendu.<\/p>\n\n  <div class=\"spc-factor-grid\">\n    <div class=\"spc-factor-card factor-blue\">\n      <span class=\"spc-factor-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 20h9\"><\/path><path d=\"M16.5 3.5a2.12 2.12 0 0 1 3 3L7 19l-4 1 1-4Z\"><\/path><\/svg><\/span>\n      <div class=\"spc-factor-title\">Textes<\/div>\n      <div class=\"spc-factor-desc\">Contenus pr\u00eats, \u00e0 r\u00e9organiser ou \u00e0 clarifier.<\/div>\n    <\/div>\n    <div class=\"spc-factor-card factor-blue\">\n      <span class=\"spc-factor-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect width=\"7\" height=\"7\" x=\"3\" y=\"3\" rx=\"1\"><\/rect><rect width=\"7\" height=\"7\" x=\"14\" y=\"3\" rx=\"1\"><\/rect><rect width=\"7\" height=\"7\" x=\"14\" y=\"14\" rx=\"1\"><\/rect><rect width=\"7\" height=\"7\" x=\"3\" y=\"14\" rx=\"1\"><\/rect><\/svg><\/span>\n      <div class=\"spc-factor-title\">Structure<\/div>\n      <div class=\"spc-factor-desc\">Nombre de pages, formats, sections, versions.<\/div>\n    <\/div>\n    <div class=\"spc-factor-card\">\n      <span class=\"spc-factor-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"13.5\" cy=\"6.5\" r=\".5\"><\/circle><circle cx=\"17.5\" cy=\"10.5\" r=\".5\"><\/circle><circle cx=\"8.5\" cy=\"7.5\" r=\".5\"><\/circle><circle cx=\"6.5\" cy=\"12.5\" r=\".5\"><\/circle><path d=\"M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10c.926 0 1.648-.746 1.648-1.688 0-.437-.18-.835-.437-1.125-.29-.289-.438-.652-.438-1.125a1.64 1.64 0 0 1 1.668-1.668h1.996c3.051 0 5.555-2.503 5.555-5.554C21.965 6.012 17.461 2 12 2z\"><\/path><\/svg><\/span>\n      <div class=\"spc-factor-title\">Cr\u00e9ation graphique<\/div>\n      <div class=\"spc-factor-desc\">Adaptation d\u2019une base existante ou cr\u00e9ation plus libre.<\/div>\n    <\/div>\n    <div class=\"spc-factor-card\">\n      <span class=\"spc-factor-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect width=\"18\" height=\"18\" x=\"3\" y=\"3\" rx=\"2\" ry=\"2\"><\/rect><circle cx=\"9\" cy=\"9\" r=\"2\"><\/circle><path d=\"m21 15-3.086-3.086a2 2 0 0 0-2.828 0L6 21\"><\/path><\/svg><\/span>\n      <div class=\"spc-factor-title\">Visuels<\/div>\n      <div class=\"spc-factor-desc\">Retouche, recherche, pictogrammes, sch\u00e9mas, captures.<\/div>\n    <\/div>\n    <div class=\"spc-factor-card factor-blue\">\n      <span class=\"spc-factor-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 6 2 18 2 18 9\"><\/polyline><path d=\"M6 18H4a2 2 0 0 1-2-2v-5a2 2 0 0 1 2-2h16a2 2 0 0 1 2 2v5a2 2 0 0 1-2 2h-2\"><\/path><rect width=\"12\" height=\"8\" x=\"6\" y=\"14\"><\/rect><\/svg><\/span>\n      <div class=\"spc-factor-title\">Impression<\/div>\n      <div class=\"spc-factor-desc\">Export, fonds perdus, BAT, contraintes imprimeur.<\/div>\n    <\/div>\n    <div class=\"spc-factor-card factor-amber\">\n      <span class=\"spc-factor-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><polyline points=\"12 6 12 12 16 14\"><\/polyline><\/svg><\/span>\n      <div class=\"spc-factor-title\">Urgence<\/div>\n      <div class=\"spc-factor-desc\">D\u00e9lais courts, validations rapides, production compress\u00e9e.<\/div>\n    <\/div>\n  <\/div>\n\n  <a href=\"\/tarifs\/\" class=\"related-service\" aria-label=\"Voir la page tarifs\">\n    <span class=\"related-service-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"12\" x2=\"12\" y1=\"2\" y2=\"22\"><\/line><path d=\"M17 5H9.5a3.5 3.5 0 0 0 0 7h5a3.5 3.5 0 0 1 0 7H6\"><\/path><\/svg><\/span>\n    <span class=\"related-service-text\">\n      <span class=\"related-service-label\">Page utile<\/span>\n      <span class=\"related-service-title\">Tarifs graphiste freelance et web designer \u00e0 Paris<\/span>\n    <\/span>\n    <span class=\"related-service-arrow\">\n      <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg>\n    <\/span>\n  <\/a>\n\n  <h2 id=\"quel-support-prioriser\">\n    Quel support prioriser&nbsp;?\n  <\/h2>\n  <p>Le support prioritaire est celui qui corrige le blocage principal. Une PME peut am\u00e9liorer son image sans tout refaire, \u00e0 condition de choisir le bon point d\u2019entr\u00e9e.<\/p>\n\n  <div class=\"spc-priority-grid\">\n    <div class=\"spc-priority-card\">\n      <span class=\"spc-priority-icon\" style=\"color:var(--accent)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M15 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V7Z\"><\/path><path d=\"M14 2v4a2 2 0 0 0 2 2h4\"><\/path><path d=\"M10 9H8\"><\/path><path d=\"M16 13H8\"><\/path><path d=\"M16 17H8\"><\/path><\/svg><\/span>\n      <div class=\"spc-priority-need pr-green\">Pr\u00e9senter une offre en rendez-vous<\/div>\n      <div class=\"spc-priority-support\">Plaquette commerciale<\/div>\n      <div class=\"spc-priority-why\">Elle structure le discours et reste utilisable apr\u00e8s l\u2019\u00e9change.<\/div>\n    <\/div>\n    <div class=\"spc-priority-card\">\n      <span class=\"spc-priority-icon\" style=\"color:var(--amber)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect width=\"7\" height=\"7\" x=\"3\" y=\"3\" rx=\"1\"><\/rect><rect width=\"7\" height=\"7\" x=\"14\" y=\"3\" rx=\"1\"><\/rect><rect width=\"7\" height=\"7\" x=\"14\" y=\"14\" rx=\"1\"><\/rect><rect width=\"7\" height=\"7\" x=\"3\" y=\"14\" rx=\"1\"><\/rect><\/svg><\/span>\n      <div class=\"spc-priority-need pr-amber\">Pr\u00e9parer un salon professionnel<\/div>\n      <div class=\"spc-priority-support\">Kak\u00e9mono, plaquette, QR code, page web<\/div>\n      <div class=\"spc-priority-why\">Le visiteur doit comprendre vite et retrouver l\u2019information ensuite.<\/div>\n    <\/div>\n    <div class=\"spc-priority-card\">\n      <span class=\"spc-priority-icon\" style=\"color:var(--blue)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><path d=\"M2 12h20\"><\/path><path d=\"M12 2a15 15 0 0 1 0 20 15 15 0 0 1 0-20\"><\/path><\/svg><\/span>\n      <div class=\"spc-priority-need pr-blue\">Am\u00e9liorer la cr\u00e9dibilit\u00e9 commerciale<\/div>\n      <div class=\"spc-priority-support\">Site vitrine ou refonte WordPress<\/div>\n      <div class=\"spc-priority-why\">Le site confirme le s\u00e9rieux apr\u00e8s une recommandation ou une prise de contact.<\/div>\n    <\/div>\n    <div class=\"spc-priority-card\">\n      <span class=\"spc-priority-icon\" style=\"color:var(--accent)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"13.5\" cy=\"6.5\" r=\".5\"><\/circle><circle cx=\"17.5\" cy=\"10.5\" r=\".5\"><\/circle><circle cx=\"8.5\" cy=\"7.5\" r=\".5\"><\/circle><circle cx=\"6.5\" cy=\"12.5\" r=\".5\"><\/circle><path d=\"M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10c.926 0 1.648-.746 1.648-1.688 0-.437-.18-.835-.437-1.125-.29-.289-.438-.652-.438-1.125a1.64 1.64 0 0 1 1.668-1.668h1.996c3.051 0 5.555-2.503 5.555-5.554C21.965 6.012 17.461 2 12 2z\"><\/path><\/svg><\/span>\n      <div class=\"spc-priority-need pr-green\">Stabiliser l\u2019image de marque<\/div>\n      <div class=\"spc-priority-support\">Identit\u00e9 visuelle<\/div>\n      <div class=\"spc-priority-why\">Elle sert de base aux supports imprim\u00e9s, num\u00e9riques et commerciaux.<\/div>\n    <\/div>\n    <div class=\"spc-priority-card\">\n      <span class=\"spc-priority-icon\" style=\"color:var(--accent)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h20\"><\/path><path d=\"M21 3v11a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V3\"><\/path><path d=\"m7 21 5-5 5 5\"><\/path><\/svg><\/span>\n      <div class=\"spc-priority-need pr-green\">Vendre une prestation complexe<\/div>\n      <div class=\"spc-priority-support\">Pr\u00e9sentation commerciale<\/div>\n      <div class=\"spc-priority-why\">Elle guide le rendez-vous et simplifie l\u2019explication.<\/div>\n    <\/div>\n    <div class=\"spc-priority-card\">\n      <span class=\"spc-priority-icon\" style=\"color:var(--blue)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 19.5A2.5 2.5 0 0 1 6.5 17H20\"><\/path><path d=\"M6.5 2H20v20H6.5A2.5 2.5 0 0 1 4 19.5v-15A2.5 2.5 0 0 1 6.5 2z\"><\/path><\/svg><\/span>\n      <div class=\"spc-priority-need pr-blue\">Publier un document institutionnel<\/div>\n      <div class=\"spc-priority-support\">Rapport RSE ou document \u00e9ditorial<\/div>\n      <div class=\"spc-priority-why\">Le contenu doit \u00eatre structur\u00e9, lisible et cr\u00e9dible.<\/div>\n    <\/div>\n  <\/div>\n\n  <h3>Par quoi commencer&nbsp;?<\/h3>\n  <div class=\"spc-treequiz\" id=\"spcTreeQuiz\">\n    <div class=\"spc-treequiz-step\" id=\"spcTreeStep0\">\n      <div class=\"spc-treequiz-q\">Le besoin principal est-il la cr\u00e9dibilit\u00e9 g\u00e9n\u00e9rale&nbsp;?<\/div>\n      <div class=\"spc-treequiz-btns\">\n        <button type=\"button\" class=\"spc-treequiz-btn spc-treequiz-yes\" onclick=\"spcTreeAnswer(0, true)\">Oui<\/button>\n        <button type=\"button\" class=\"spc-treequiz-btn spc-treequiz-no\" onclick=\"spcTreeAnswer(0, false)\">Non<\/button>\n      <\/div>\n    <\/div>\n    <div class=\"spc-treequiz-step\" id=\"spcTreeStep1\" style=\"display:none;\">\n      <div class=\"spc-treequiz-q\">Le besoin est-il li\u00e9 \u00e0 un \u00e9v\u00e9nement dat\u00e9&nbsp;?<\/div>\n      <div class=\"spc-treequiz-btns\">\n        <button type=\"button\" class=\"spc-treequiz-btn spc-treequiz-yes\" onclick=\"spcTreeAnswer(1, true)\">Oui<\/button>\n        <button type=\"button\" class=\"spc-treequiz-btn spc-treequiz-no\" onclick=\"spcTreeAnswer(1, false)\">Non<\/button>\n      <\/div>\n    <\/div>\n    <div class=\"spc-treequiz-step\" id=\"spcTreeStep2\" style=\"display:none;\">\n      <div class=\"spc-treequiz-q\">Le support sert-il \u00e0 vendre une offre pr\u00e9cise&nbsp;?<\/div>\n      <div class=\"spc-treequiz-btns\">\n        <button type=\"button\" class=\"spc-treequiz-btn spc-treequiz-yes\" onclick=\"spcTreeAnswer(2, true)\">Oui<\/button>\n        <button type=\"button\" class=\"spc-treequiz-btn spc-treequiz-no\" onclick=\"spcTreeAnswer(2, false)\">Non<\/button>\n      <\/div>\n    <\/div>\n    <div class=\"spc-treequiz-result\" id=\"spcTreeResult\" style=\"display:none;\">\n      <span class=\"spc-treequiz-result-label\">Recommandation<\/span>\n      <span class=\"spc-treequiz-result-text\" id=\"spcTreeResultText\"><\/span>\n      <button type=\"button\" class=\"spc-treequiz-restart\" onclick=\"spcTreeRestart()\">Recommencer<\/button>\n    <\/div>\n  <\/div>\n\n  <div class=\"inline-cta\">\n    <div class=\"inline-cta-text\">\n      <span class=\"inline-cta-label\">PME \u00b7 Startup \u00b7 Entreprise B2B<\/span>\n      <span class=\"inline-cta-title\">Vous avez plusieurs supports \u00e0 remettre \u00e0 niveau&nbsp;? Il est souvent plus efficace de prioriser les documents qui servent directement la&nbsp;vente.<\/span>\n    <\/div>\n    <a href=\"\/demande-de-devis\/\" class=\"inline-cta-btn\">Cadrer mon projet<\/a>\n  <\/div>\n\n  <a href=\"\/designer-freelance-pour-startups-et-pme-en-croissance-paris\/\" class=\"related-service\" aria-label=\"Voir la page designer freelance startups et PME\">\n    <span class=\"related-service-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z\"><\/path><path d=\"m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z\"><\/path><\/svg><\/span>\n    <span class=\"related-service-text\">\n      <span class=\"related-service-label\">Page service<\/span>\n      <span class=\"related-service-title\">Designer freelance pour startups et PME en croissance<\/span>\n    <\/span>\n    <span class=\"related-service-arrow\">\n      <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg>\n    <\/span>\n  <\/a>\n\n  <h2 id=\"faq\">\n    FAQ\n  <\/h2>\n\n  <div class=\"spc-faq-list\">\n    <div class=\"spc-faq-item\" id=\"spcFaq0\">\n      <button class=\"spc-faq-trigger\" onclick=\"spcToggleFaq(0)\">\n        <span class=\"spc-faq-q\">Une PME peut-elle travailler avec un graphiste freelance sans passer par une agence&nbsp;?<\/span>\n        <svg class=\"spc-faq-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"><\/polyline><\/svg>\n      <\/button>\n      <div class=\"spc-faq-body\"><p class=\"spc-faq-a\">Oui, si le besoin est cadr\u00e9. Pour une plaquette, un kak\u00e9mono, une pr\u00e9sentation, une identit\u00e9 visuelle, un site vitrine ou un document \u00e9ditorial, le format freelance est souvent suffisant. Une agence devient plus utile pour les campagnes lourdes ou les projets qui demandent plusieurs m\u00e9tiers en parall\u00e8le.<\/p><\/div>\n    <\/div>\n    <div class=\"spc-faq-item\" id=\"spcFaq1\">\n      <button class=\"spc-faq-trigger\" onclick=\"spcToggleFaq(1)\">\n        <span class=\"spc-faq-q\">Quels supports faut-il cr\u00e9er en priorit\u00e9&nbsp;?<\/span>\n        <svg class=\"spc-faq-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"><\/polyline><\/svg>\n      <\/button>\n      <div class=\"spc-faq-body\"><p class=\"spc-faq-a\">Il faut commencer par le support qui bloque le plus la vente ou la cr\u00e9dibilit\u00e9. Si l\u2019image g\u00e9n\u00e9rale est faible, l\u2019identit\u00e9 visuelle ou le site sont prioritaires. Si un salon approche, la plaquette et le roll-up passent devant. Si l\u2019offre est difficile \u00e0 expliquer, la pr\u00e9sentation commerciale devient plus urgente.<\/p><\/div>\n    <\/div>\n    <div class=\"spc-faq-item\" id=\"spcFaq2\">\n      <button class=\"spc-faq-trigger\" onclick=\"spcToggleFaq(2)\">\n        <span class=\"spc-faq-q\">Faut-il avoir tous les textes avant de contacter un graphiste&nbsp;?<\/span>\n        <svg class=\"spc-faq-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"><\/polyline><\/svg>\n      <\/button>\n      <div class=\"spc-faq-body\"><p class=\"spc-faq-a\">C\u2019est pr\u00e9f\u00e9rable, mais pas obligatoire. Le projet peut commencer avec une structure, des notes ou un ancien support. En revanche, l\u2019\u00e9tat des textes doit \u00eatre indiqu\u00e9 d\u00e8s le d\u00e9part, car la clarification du contenu change le temps de travail.<\/p><\/div>\n    <\/div>\n    <div class=\"spc-faq-item\" id=\"spcFaq3\">\n      <button class=\"spc-faq-trigger\" onclick=\"spcToggleFaq(3)\">\n        <span class=\"spc-faq-q\">Un graphiste freelance peut-il g\u00e9rer l\u2019impression&nbsp;?<\/span>\n        <svg class=\"spc-faq-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"><\/polyline><\/svg>\n      <\/button>\n      <div class=\"spc-faq-body\"><p class=\"spc-faq-a\">Il peut pr\u00e9parer les fichiers pour l\u2019impression et v\u00e9rifier les contraintes techniques de base&nbsp;: format, fonds perdus, marges, export PDF, r\u00e9solution des images. La commande aupr\u00e8s de l\u2019imprimeur d\u00e9pend ensuite de l\u2019organisation pr\u00e9vue avec le client.<\/p><\/div>\n    <\/div>\n    <div class=\"spc-faq-item\" id=\"spcFaq4\">\n      <button class=\"spc-faq-trigger\" onclick=\"spcToggleFaq(4)\">\n        <span class=\"spc-faq-q\">Quelle diff\u00e9rence entre une plaquette commerciale et une pr\u00e9sentation commerciale&nbsp;?<\/span>\n        <svg class=\"spc-faq-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"><\/polyline><\/svg>\n      <\/button>\n      <div class=\"spc-faq-body\"><p class=\"spc-faq-a\">La plaquette doit pouvoir \u00eatre lue seule, apr\u00e8s un rendez-vous ou un envoi email. La pr\u00e9sentation commerciale sert surtout \u00e0 soutenir un discours oral. Les deux supports peuvent reprendre les m\u00eames messages, mais leur structure doit \u00eatre diff\u00e9rente.<\/p><\/div>\n    <\/div>\n    <div class=\"spc-faq-item\" id=\"spcFaq5\">\n      <button class=\"spc-faq-trigger\" onclick=\"spcToggleFaq(5)\">\n        <span class=\"spc-faq-q\">Quand faut-il refaire l\u2019identit\u00e9 visuelle&nbsp;?<\/span>\n        <svg class=\"spc-faq-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"><\/polyline><\/svg>\n      <\/button>\n      <div class=\"spc-faq-body\"><p class=\"spc-faq-a\">Une refonte ou une mise \u00e0 niveau devient utile quand les supports donnent une impression dispers\u00e9e, dat\u00e9e ou peu ma\u00eetris\u00e9e. Si le logo, les couleurs, les typographies et les mises en page changent selon les documents, l\u2019identit\u00e9 visuelle doit \u00eatre stabilis\u00e9e.<\/p><\/div>\n    <\/div>\n    <div class=\"spc-faq-item\" id=\"spcFaq6\">\n      <button class=\"spc-faq-trigger\" onclick=\"spcToggleFaq(6)\">\n        <span class=\"spc-faq-q\">Quel d\u00e9lai pr\u00e9voir pour cr\u00e9er un support de communication&nbsp;?<\/span>\n        <svg class=\"spc-faq-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"><\/polyline><\/svg>\n      <\/button>\n      <div class=\"spc-faq-body\"><p class=\"spc-faq-a\">Le d\u00e9lai d\u00e9pend du format, du volume de contenu et de l\u2019\u00e9tat des \u00e9l\u00e9ments fournis. Un fichier simple peut avancer rapidement. Une plaquette, une pr\u00e9sentation dense, un rapport RSE ou une refonte web demandent plus de temps, surtout si les textes doivent \u00eatre structur\u00e9s.<\/p><\/div>\n    <\/div>\n    <div class=\"spc-faq-item\" id=\"spcFaq7\">\n      <button class=\"spc-faq-trigger\" onclick=\"spcToggleFaq(7)\">\n        <span class=\"spc-faq-q\">Comment obtenir un devis pr\u00e9cis&nbsp;?<\/span>\n        <svg class=\"spc-faq-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"><\/polyline><\/svg>\n      <\/button>\n      <div class=\"spc-faq-body\"><p class=\"spc-faq-a\">Il faut indiquer le type de support, l\u2019usage, le format, le d\u00e9lai, les contenus disponibles et les contraintes techniques. Un ancien document, m\u00eame imparfait, aide aussi \u00e0 comprendre le niveau de travail attendu.<\/p><\/div>\n    <\/div>\n  <\/div>\n\n  <h2 id=\"conclusion\">\n    Conclusion\n  <\/h2>\n  <p>Une PME peut cr\u00e9er des supports de communication professionnels sans structure lourde. Le point d\u00e9cisif tient au cadrage&nbsp;: usage r\u00e9el, contenus disponibles, d\u00e9lai, format et niveau de finition attendu.<\/p>\n  <p>Un graphiste freelance peut intervenir sur des besoins pr\u00e9cis&nbsp;: identit\u00e9 visuelle, plaquette commerciale, kak\u00e9mono, pr\u00e9sentation, site vitrine, refonte WordPress, rapport RSE, documents QHSE ou supports PDF. Le bon support n\u2019est pas forc\u00e9ment le plus visible. C\u2019est celui qui corrige le probl\u00e8me principal&nbsp;: image dat\u00e9e, message flou, absence de document commercial, support illisible ou site qui affaiblit la&nbsp;cr\u00e9dibilit\u00e9.<\/p>\n\n  <div class=\"cta-box\">\n    <span class=\"cta-eyebrow\">Graphiste freelance \u00b7 Paris<\/span>\n    <p class=\"cta-title\">Besoin d\u2019un support de communication professionnel&nbsp;?<\/p>\n    <p class=\"cta-sub\">Je con\u00e7ois des plaquettes commerciales, kak\u00e9monos, pr\u00e9sentations, identit\u00e9s visuelles et sites WordPress pour PME, startups et entreprises B2B.<\/p>\n    <a href=\"\/demande-de-devis\/\" class=\"cta-btn\">Demander un devis<\/a>\n    <div class=\"cta-links\"><a href=\"\/tarifs\/\">Voir les tarifs<\/a> \u00b7 <a href=\"\/portfolio-design\/\">Voir le portfolio<\/a><\/div>\n  <\/div>\n\n<\/article>\n\n<script>\nfunction spcWebQuiz(index) {\n  var total = 3;\n  for (var i = 0; i < total; i++) {\n    var opt = document.getElementById('spcWebOpt' + i);\n    var result = document.getElementById('spcWebResult' + i);\n    if (i === index) {\n      opt.className = 'spc-quiz-opt spc-quiz-opt-active';\n      result.style.display = 'flex';\n    } else {\n      opt.className = 'spc-quiz-opt';\n      result.style.display = 'none';\n    }\n  }\n}\nvar spcTreeResults = [\n  \"Identit\u00e9 visuelle ou site web.\",\n  \"Kak\u00e9mono, plaquette, QR code, page web.\",\n  \"Plaquette ou pr\u00e9sentation commerciale.\",\n  \"Document \u00e9ditorial, fiche offre ou support interne.\"\n];\nfunction spcTreeShowStep(index) {\n  var total = 3;\n  for (var i = 0; i < total; i++) {\n    document.getElementById(\"spcTreeStep\" + i).style.display = (i === index ? \"block\" : \"none\");\n  }\n  document.getElementById(\"spcTreeResult\").style.display = \"none\";\n}\nfunction spcTreeShowResult(resultIndex) {\n  var total = 3;\n  for (var i = 0; i < total; i++) {\n    document.getElementById(\"spcTreeStep\" + i).style.display = \"none\";\n  }\n  document.getElementById(\"spcTreeResultText\").innerHTML = spcTreeResults[resultIndex];\n  document.getElementById(\"spcTreeResult\").style.display = \"flex\";\n}\nfunction spcTreeAnswer(step, isYes) {\n  if (step === 0) {\n    if (isYes) { spcTreeShowResult(0); } else { spcTreeShowStep(1); }\n  } else if (step === 1) {\n    if (isYes) { spcTreeShowResult(1); } else { spcTreeShowStep(2); }\n  } else if (step === 2) {\n    if (isYes) { spcTreeShowResult(2); } else { spcTreeShowResult(3); }\n  }\n}\nfunction spcTreeRestart() {\n  spcTreeShowStep(0);\n}\nfunction spcToggleFaq(index) {\n  var total = 8;\n  for (var i = 0; i < total; i++) {\n    var item = document.getElementById('spcFaq' + i);\n    if (!item) { continue; }\n    var body = item.querySelector('.spc-faq-body');\n    if (i === index) {\n      var isOpen = item.classList.contains('spc-faq-open');\n      if (isOpen) { item.classList.remove('spc-faq-open'); body.style.display = 'none'; }\n      else { item.classList.add('spc-faq-open'); body.style.display = 'block'; }\n    } else { item.classList.remove('spc-faq-open'); body.style.display = 'none'; }\n  }\n}\n<\/script>\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    { \"@type\": \"Question\", \"name\": \"Une PME peut-elle travailler avec un graphiste freelance sans passer par une agence ?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Oui, si le besoin est cadre. 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Les deux supports peuvent reprendre les memes messages, mais leur structure doit etre differente.\" } },\n    { \"@type\": \"Question\", \"name\": \"Quand faut-il refaire l'identite visuelle ?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Une refonte ou une mise a niveau devient utile quand les supports donnent une impression dispersee, datee ou peu maitrisee. Si le logo, les couleurs, les typographies et les mises en page changent selon les documents, l'identite visuelle doit etre stabilisee.\" } },\n    { \"@type\": \"Question\", \"name\": \"Quel delai prevoir pour creer un support de communication ?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Le delai depend du format, du volume de contenu et de l'etat des elements fournis. Un fichier simple peut avancer rapidement. 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Le site WordPress reste en ligne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[155],"tags":[],"class_list":["post-19182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-graphisme"],"blocksy_meta":{"has_hero_section":"disabled","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts\/19182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/comments?post=19182"}],"version-history":[{"count":2,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts\/19182\/revisions"}],"predecessor-version":[{"id":19185,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts\/19182\/revisions\/19185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/media\/19183"}],"wp:attachment":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/media?parent=19182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/categories?post=19182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/tags?post=19182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}