{"id":9159,"date":"2022-12-30T15:52:17","date_gmt":"2022-12-30T13:52:17","guid":{"rendered":"https:\/\/altaydagistan.com\/?p=9159"},"modified":"2026-03-17T10:37:23","modified_gmt":"2026-03-17T09:37:23","slug":"10-design-mistakes-to-avoid-in-your-logo","status":"publish","type":"post","link":"https:\/\/altaydagistan.com\/en\/10-design-mistakes-to-avoid-in-your-logo\/","title":{"rendered":"10 design mistakes to avoid in your logo"},"content":{"rendered":"<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);\">Your logo is the first thing people will see when they discover your company, which is why it's essential to create a professional, high-quality logo. However, there are many common design mistakes companies can make when creating their logo. To ensure you create a successful logo, here are 10 design mistakes you should absolutely avoid.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-19.png\" alt=\"\" class=\"wp-image-9162\" style=\"width:41px;height:41px\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Disregard legibility<\/h2>\n\n\n\n<p>Your logo should be easy to read and understand, whatever the size or medium on which it's displayed. Avoid illegible or overly complex fonts and blending colors. A simple, legible font is often the best option for a logo. Similarly, choose colors that contrast well and are easy to read, even against a dark background.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/Zara-logo.jpg\" alt=\"\" class=\"wp-image-9166\" style=\"width:486px;height:273px\" title=\"\" srcset=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/Zara-logo.jpg 1280w, https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/Zara-logo-768x432.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p><em>ZARA's new logo is a disaster of legibility.<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-19.png\" alt=\"\" class=\"wp-image-9162\" style=\"width:41px;height:41px\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. Not taking flexibility into account<\/h2>\n\n\n\n<p>Your logo needs to be adaptable to different formats and sizes. Make sure it can be used on different media, such as business cards, websites, advertising banners, etc. To guarantee your logo's flexibility, opt for a simple, minimalist design that will be easy to reproduce on different media.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"468\" height=\"520\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/london-2012-olympics-logo.jpg\" alt=\"\" class=\"wp-image-9168\" style=\"width:293px;height:325px\" title=\"\"><\/figure>\n\n\n\n<p><em>The Olympics 2012 logo in London. A disgrace of branding.<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-19.png\" alt=\"\" class=\"wp-image-9162\" style=\"width:41px;height:41px\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Ignoring sustainability<\/h2>\n\n\n\n<p>Your logo needs to be durable and not go out of fashion quickly. Avoid passing trends and opt instead for a design that will remain relevant over time. To create a long-lasting logo, opt for a timeless, clean design that won't be affected by changing trends.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/PricewaterhouseCoopers_Logo.svg\" alt=\"\" class=\"wp-image-9170\" style=\"width:280px;height:212px\" title=\"\"><\/figure>\n\n\n\n<p><em>PwC is one of the world's leading professional services firms.<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-19.png\" alt=\"\" class=\"wp-image-9162\" style=\"width:41px;height:41px\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. Copy other logos<\/h2>\n\n\n\n<p>Don't copy other logos, as this can lead to copyright problems and a bad reputation for your company. Create an original logo that reflects your company in a unique way. Take the time to think about what you want your logo to represent, and hire a professional graphic designer to create it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-20.png\" alt=\"\" class=\"wp-image-9171\" title=\"\"><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-19.png\" alt=\"\" class=\"wp-image-9162\" style=\"width:41px;height:41px\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. Ignoring your target audience and being out of context<\/h2>\n\n\n\n<p>Your logo must be adapted to your target audience. Make sure you understand your audience's preferences and expectations before creating your logo. If your company targets a younger audience, for example, your logo will need to be more modern and innovative, while an older audience may prefer something more traditional and classic. If you don't take your target audience into account when creating your logo, you run the risk of failing to achieve your communication objective and attracting the wrong people to your company.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/Tour-De-France-Logo-Design.webp\" alt=\"\" class=\"wp-image-9173\" style=\"width:564px;height:339px\" title=\"\"><\/figure>\n\n\n\n<p><em>The Tour de France logo has been relocated, evoking a beach event. Visually, it seems to be aimed at a young, party-loving public. What's more, it doesn't take into account the sometimes capricious weather in France.<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-19.png\" alt=\"\" class=\"wp-image-9162\" style=\"width:41px;height:41px\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6. Ignore simplicity<\/h2>\n\n\n\n<p>A simple logo is often the easiest to remember and the easiest to reproduce on different media. Avoid overloading your logo with too many details and opt instead for a streamlined approach. A minimalist logo can be very effective and memorable if well designed.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"194\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/design-woop-bad-logos-incongruent-and-irrelevant-graphics.jpg\" alt=\"\" class=\"wp-image-9177\" style=\"width:468px;height:122px\" title=\"\"><\/figure>\n\n\n\n<p><em>The illustrated Vaillant logo is too complex.<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-19.png\" alt=\"\" class=\"wp-image-9162\" style=\"width:41px;height:41px\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">7. Disregard typography<\/h2>\n\n\n\n<p>Typography is an important element of your logo and can say a lot about your company. Choose a font that reflects your company's image and is suitable for your target audience. Avoid fonts that are too ornate or difficult to read, and opt instead for simple, legible fonts.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"93\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/design-woop-bad-logos-champion.png\" alt=\"\" class=\"wp-image-9178\" title=\"\"><\/figure>\n\n\n\n<p><em>Champion is a brand <em>American<\/em><\/em> <em>sportswear.<\/em> The improvised \"C\" in this logo doesn't work at all with the rest of the typography.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-19.png\" alt=\"\" class=\"wp-image-9162\" style=\"width:41px;height:41px\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8. Disregard color<\/h2>\n\n\n\n<p>Color is an essential element of your logo and can have a considerable impact on your company's image. Choose colors that reflect your company's image and are appropriate for your target audience. Avoid using too many different colors in your logo, opting instead for a maximum of three that complement each other well.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"150\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-21.png\" alt=\"\" class=\"wp-image-9180\" title=\"\"><\/figure>\n\n\n\n<p><em>Fuddruckers is a franchised American fast-food chain specializing in hamburgers.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-19.png\" alt=\"\" class=\"wp-image-9162\" style=\"width:41px;height:41px\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">9. Ignore legislation<\/h2>\n\n\n\n<p>Check that your logo does not violate trademark or copyright laws. If you use copyrighted elements, or if your logo is too similar to an existing one, you could find yourself in a tricky situation. Call in an intellectual property lawyer or a professional graphic designer to make sure your logo complies with the law.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"454\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-22.png\" alt=\"\" class=\"wp-image-9182\" style=\"aspect-ratio:1.0147058823529411;width:276px;height:auto\" title=\"\"><\/figure>\n\n\n\n<p><em>1THE9 used the \"9\" from <strong>9gag<\/strong> to create their logo.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-19.png\" alt=\"\" class=\"wp-image-9162\" style=\"width:41px;height:41px\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">10. Do not call in a professional<\/h2>\n\n\n\n<p>If you have no design skills, it may be tempting to create your logo yourself. However, entrusting the creation of your logo to a professional can ensure a superior result. A professional graphic designer will have the knowledge and experience to create a logo that reflects your company in a professional and consistent way.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-23.png\" alt=\"\" class=\"wp-image-9184\" style=\"width:673px;height:269px\" title=\"\" srcset=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-23.png 1000w, https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/12\/image-23-768x307.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>Logos created by your nephew.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In short, by avoiding these 10 common design mistakes, you can create a professional, quality logo that will reflect your company and help you achieve your communication objectives. Take the time to think carefully about your target audience, the image you want to portray of your company and how you want your logo to be used. Don't overlook the importance of simplicity, typography, color and legislation, and don't hesitate to call in a professional graphic designer to ensure a top-quality result. A well-designed logo can be a valuable asset for your company and help you stand out from your competitors.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/altaydagistan.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">A logo project? Let's talk!<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Votre logo est la premi\u00e8re chose que les gens verront lorsqu&rsquo;ils d\u00e9couvriront votre entreprise, c&rsquo;est pourquoi il est essentiel de cr\u00e9er un logo professionnel et de qualit\u00e9. Cependant, il y a de nombreuses erreurs de design courantes que les entreprises peuvent commettre lors de la cr\u00e9ation de leur logo. Pour vous assurer de cr\u00e9er un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[155],"tags":[],"class_list":["post-9159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-graphisme"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts\/9159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/comments?post=9159"}],"version-history":[{"count":1,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts\/9159\/revisions"}],"predecessor-version":[{"id":18218,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/posts\/9159\/revisions\/18218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/media\/9187"}],"wp:attachment":[{"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/media?parent=9159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/categories?post=9159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altaydagistan.com\/en\/wp-json\/wp\/v2\/tags?post=9159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}