{"id":18562,"date":"2026-04-01T12:49:30","date_gmt":"2026-04-01T11:49:30","guid":{"rendered":"https:\/\/altaydagistan.com\/?p=18562"},"modified":"2026-04-09T11:16:27","modified_gmt":"2026-04-09T10:16:27","slug":"ticari-brosur-saas-b2b","status":"publish","type":"post","link":"https:\/\/altaydagistan.com\/tr\/ticari-brosur-saas-b2b\/","title":{"rendered":"SaaS i\u00e7in sat\u0131\u015f bro\u015f\u00fcr\u00fc: yap\u0131 ve belirli B2B \u00f6zellikleri"},"content":{"rendered":"\n<style>\n  :root {\n    --bg: #0A0A12;\n    --white: #FFFFFF;\n    --gray-light: #B9B9B9;\n    --gray: #8E8E8E;\n    --gray-dark: #434343;\n    --accent: #4CB731;\n    --blue: #287CCA;\n    --red: #CD3434;\n    --border: #434343;\n    --font: 'Manrope', sans-serif;\n  }\n  * { box-sizing: border-box; margin: 0; padding: 0; }\n  .article-wrap { max-width: 1000px; margin: 0 auto; padding: 60px 40px 100px; font-family: var(--font); color: var(--white); }\n  .article-eyebrow { font-size: 12px; font-weight: 600; letter-spacing: 0.12em; 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transition: background 0.2s, color 0.2s; }\n  .cta-btn:hover { background: var(--accent); color: #fff; }\n\n  @media (max-width: 768px) {\n    .article-wrap { padding: 40px 0 80px; }\n\n    \/* Struct grid *\/\n    .struct-grid { grid-template-columns: 1fr; }\n    .struct-card { padding: 16px 18px; }\n\n    \/* Tabs \u2192 stacked panels on mobile *\/\n    .tab-btns { display: none; }\n    .tab-panel { display: block !important; border-radius: 12px; margin-bottom: 10px; }\n    .tab-panel:last-of-type { margin-bottom: 0; }\n\n    \/* Tables \u2192 stacked cards on mobile *\/\n    .table-wrap { border: none; border-radius: 0; overflow: visible; }\n    .article-wrap table,\n    .article-wrap tbody { display: block; }\n    .article-wrap thead { display: none; }\n    .article-wrap tbody { display: flex; flex-direction: column; gap: 10px; }\n    \/* Kill Blocksy theme table border variables *\/\n    .article-table {\n      --theme-table-border-width: 0px;\n      --theme-table-border-style: none;\n      --theme-table-border-color: transparent;\n    }\n    .article-table td,\n    .article-table th { border: none !important; border-width: 0 !important; }\n    .article-wrap tbody tr { display: block; border: none; border-radius: 0; padding: 16px 0; border-bottom: 1px solid var(--border); }\n    .article-wrap tbody tr:last-child { border-bottom: none; }\n    .article-wrap tbody td { display: block; padding: 0; border: none; font-size: 14px; line-height: 1.5; }\n    .article-wrap tbody td::before {\n      content: attr(data-label);\n      display: block;\n      font-size: 10px;\n      font-weight: 700;\n      text-transform: uppercase;\n      letter-spacing: 0.08em;\n      color: var(--gray);\n      margin-top: 12px;\n      margin-bottom: 3px;\n    }\n    .article-wrap tbody td:first-child::before { margin-top: 0; }\n    .td-name { font-size: 15px; font-weight: 700; color: var(--white); width: auto; }\n\n    \/* Chart *\/\n    .chart-wrap { height: 180px; }\n\n    \/* Portfolio *\/\n    .portfolio-grid { grid-template-columns: repeat(2, 1fr); gap: 12px; }\n\n    \/* CTA *\/\n    .cta-box { padding: 28px 20px; }\n    .cta-btn { display: block; text-align: center; }\n  }\n\n  \/* ============================================================\n     MOBILE \u2014 500px\n  ============================================================ *\/\n  @media (max-width: 500px) {\n    .key-numbers { grid-template-columns: 1fr; }\n    .portfolio-grid { grid-template-columns: 1fr; }\n    .article-title { font-size: 26px; }\n    .article-wrap h2 { font-size: 18px; }\n    .tab-panel { padding: 18px 16px; }\n  }\n<\/style>\n\n<article class=\"article-wrap\">\n\n  <p class=\"article-eyebrow\">Plaquette commerciale \u00b7 SaaS B2B<\/p>\n  <h1 class=\"article-title\">Plaquette commerciale SaaS&nbsp;: ce qui change par rapport au B2B classique<\/h1>\n  <p class=\"article-intro\">Une plaquette pour un \u00e9diteur SaaS ne fonctionne pas comme celle d&rsquo;un cabinet de conseil ou d&rsquo;un prestataire industriel. Le produit est immat\u00e9riel, le cycle de vente est long, et les interlocuteurs sont multiples. Voici ce qui change concr\u00e8tement dans la structure, le contenu et le design pour un \u00e9diteur SaaS B2B.<\/p>\n\n  <!-- PORTFOLIO -->\n  <h2><span class=\"icon\">\ud83d\uddc2\ufe0f<\/span> Exemples de r\u00e9alisations<\/h2>\n  <p>Plaquettes et supports commerciaux cr\u00e9\u00e9s pour des \u00e9diteurs SaaS et entreprises B2B tech.<\/p>\n  <div class=\"portfolio-grid\">\n    <div class=\"portfolio-item\">\n      <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2024\/02\/IMG_0274.jpg\" alt=\"Plaquette commerciale UBI Solutions \u2014 graphiste freelance B2B Paris\" loading=\"lazy\" title=\"\">\n    <\/div>\n    <div class=\"portfolio-item\">\n      <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/03\/03-web.jpg\" alt=\"Support commercial SaaS B2B \u2014 direction artistique freelance Paris\" loading=\"lazy\" title=\"\">\n    <\/div>\n    <div class=\"portfolio-item\">\n      <img decoding=\"async\" src=\"https:\/\/altaydagistan.com\/wp-content\/uploads\/2022\/06\/25.jpg\" alt=\"Plaquette B2B tech \u2014 cr\u00e9ation graphique freelance Paris\" loading=\"lazy\" title=\"\">\n    <\/div>\n  <\/div>\n\n  <hr>\n\n  <h2><span class=\"icon\">\ud83e\udde9<\/span> Pourquoi le contexte SaaS B2B change tout<\/h2>\n  <p>Dans le B2B classique (industrie, services, BTP), la plaquette pr\u00e9sente une offre tangible. On montre des r\u00e9f\u00e9rences, des r\u00e9alisations, un savoir-faire \u00e9prouv\u00e9. Le prospect comprend naturellement ce qu&rsquo;il ach\u00e8te.<\/p>\n  <p>Pour une solution SaaS, la plaquette doit accomplir quelque chose de plus difficile : <strong>rendre visible et compr\u00e9hensible quelque chose d&rsquo;immat\u00e9riel<\/strong>. L&rsquo;interface, le workflow, le gain de temps, la conformit\u00e9 r\u00e9glementaire \u2014 autant d&rsquo;\u00e9l\u00e9ments qui n&rsquo;existent pas sous forme physique et qui doivent pourtant convaincre un comit\u00e9 d&rsquo;achat.<\/p>\n\n  <div class=\"callout callout-blue\">\n    <span class=\"callout-icon\">\u2139\ufe0f<\/span>\n    <div class=\"callout-text\">Dans un achat SaaS B2B, la plaquette circule souvent entre les mains de plusieurs d\u00e9cideurs qui ne se sont jamais parl\u00e9&nbsp;: le DSI, le DAF, le responsable m\u00e9tier, parfois un comit\u00e9 de direction. Elle doit convaincre chacun sur ses propres crit\u00e8res.<\/div>\n  <\/div>\n\n  <h2><span class=\"icon\">\ud83d\udc65<\/span> Adapter le contenu \u00e0 chaque interlocuteur SaaS<\/h2>\n  <p>Une plaquette unique qui essaie de parler \u00e0 tout le monde finit par ne parler \u00e0 personne. La bonne pratique en SaaS B2B est de pr\u00e9voir plusieurs versions, ou a minima une structure qui adresse clairement les diff\u00e9rents profils de d\u00e9cideurs.<\/p>\n\n  <div class=\"tabs-wrap\">\n    <div class=\"tab-btns\">\n      <button class=\"tab-btn active\" onclick=\"switchTab('dsi')\">DSI \/ CTO<\/button>\n      <button class=\"tab-btn\" onclick=\"switchTab('daf')\">DAF \/ CFO<\/button>\n      <button class=\"tab-btn\" onclick=\"switchTab('metier')\">Responsable m\u00e9tier<\/button>\n      <button class=\"tab-btn\" onclick=\"switchTab('dirigeant')\">Dirigeant \/ DG<\/button>\n    <\/div>\n    <div class=\"tab-panel active\" id=\"tab-dsi\">\n      <div class=\"tab-panel-title\">Ce que le DSI \/ CTO veut voir<\/div>\n      <ul class=\"tab-feature-list\">\n        <li><span>\ud83d\udd12<\/span><span>S\u00e9curit\u00e9 des donn\u00e9es : h\u00e9bergement, certifications, conformit\u00e9 RGPD, ISO 27001<\/span><\/li>\n        <li><span>\ud83d\udd0c<\/span><span>Int\u00e9grations disponibles : API, connecteurs, compatibilit\u00e9 avec le stack existant<\/span><\/li>\n        <li><span>\ud83c\udfd7\ufe0f<\/span><span>Architecture technique : SaaS cloud, on-premise, hybride<\/span><\/li>\n        <li><span>\ud83d\udcc8<\/span><span>Scalabilit\u00e9 : comment le produit monte en charge<\/span><\/li>\n        <li><span>\ud83d\udee0\ufe0f<\/span><span>Support et SLA : temps de r\u00e9ponse garanti, uptime, proc\u00e9dures d&rsquo;escalade<\/span><\/li>\n      <\/ul>\n    <\/div>\n    <div class=\"tab-panel\" id=\"tab-daf\">\n      <div class=\"tab-panel-title\">Ce que le DAF \/ CFO veut voir<\/div>\n      <ul class=\"tab-feature-list\">\n        <li><span>\ud83d\udcb6<\/span><span>Mod\u00e8le de pricing clair : abonnement mensuel\/annuel, par utilisateur, par volume<\/span><\/li>\n        <li><span>\ud83d\udcca<\/span><span>ROI mesurable : r\u00e9duction de co\u00fbts, gains de productivit\u00e9, d\u00e9lai de retour sur investissement<\/span><\/li>\n        <li><span>\ud83d\udccb<\/span><span>Engagements contractuels : dur\u00e9e, conditions de r\u00e9siliation, p\u00e9nalit\u00e9s<\/span><\/li>\n        <li><span>\ud83d\udd04<\/span><span>Co\u00fbt total de possession : onboarding, formation, maintenance, mises \u00e0 jour<\/span><\/li>\n      <\/ul>\n    <\/div>\n    <div class=\"tab-panel\" id=\"tab-metier\">\n      <div class=\"tab-panel-title\">Ce que le responsable m\u00e9tier veut voir<\/div>\n      <ul class=\"tab-feature-list\">\n        <li><span>\u26a1<\/span><span>Fonctionnalit\u00e9s cl\u00e9s et cas d&rsquo;usage concrets dans son secteur<\/span><\/li>\n        <li><span>\ud83d\udda5\ufe0f<\/span><span>Aper\u00e7us de l&rsquo;interface : captures d&rsquo;\u00e9cran, d\u00e9mo, parcours utilisateur simplifi\u00e9<\/span><\/li>\n        <li><span>\u23f1\ufe0f<\/span><span>D\u00e9lai de prise en main : courbe d&rsquo;apprentissage, accompagnement \u00e0 l&rsquo;onboarding<\/span><\/li>\n        <li><span>\u2705<\/span><span>R\u00e9f\u00e9rences clients dans son secteur avec r\u00e9sultats concrets<\/span><\/li>\n      <\/ul>\n    <\/div>\n    <div class=\"tab-panel\" id=\"tab-dirigeant\">\n      <div class=\"tab-panel-title\">Ce que le dirigeant \/ DG veut voir<\/div>\n      <ul class=\"tab-feature-list\">\n        <li><span>\ud83c\udfaf<\/span><span>Positionnement clair : \u00e0 quoi \u00e7a sert, pour qui, pourquoi vous plut\u00f4t qu&rsquo;un autre<\/span><\/li>\n        <li><span>\ud83c\udfe2<\/span><span>Solidit\u00e9 de l&rsquo;entreprise : anciennet\u00e9, taille, r\u00e9f\u00e9rences clients reconnus<\/span><\/li>\n        <li><span>\ud83d\ude80<\/span><span>Vision produit : roadmap, \u00e9volution pr\u00e9vue, p\u00e9rennit\u00e9 de la solution<\/span><\/li>\n        <li><span>\ud83e\udd1d<\/span><span>Modalit\u00e9s de partenariat et d&rsquo;accompagnement sur le long terme<\/span><\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n\n  <h2><span class=\"icon\">\ud83d\udcd0<\/span> Structure recommand\u00e9e pour une plaquette SaaS<\/h2>\n  <p>La structure d&rsquo;une plaquette SaaS suit une logique diff\u00e9rente du B2B classique. Elle doit d&rsquo;abord poser le probl\u00e8me que le produit r\u00e9sout, avant de pr\u00e9senter la solution.<\/p>\n\n  <div class=\"struct-grid\">\n    <div class=\"struct-card essential\">\n      <div class=\"struct-num\">01<\/div>\n      <div class=\"struct-title\">Le probl\u00e8me \u2014 pas le produit<\/div>\n      <div class=\"struct-desc\">Commencer par le pain point du prospect. \u00ab\u00a0Vos \u00e9quipes passent X heures par semaine \u00e0&#8230;\u00a0\u00bb plut\u00f4t que \u00ab\u00a0Notre solution propose&#8230;\u00a0\u00bb. \u00c7a ancre imm\u00e9diatement la pertinence.<\/div>\n    <\/div>\n    <div class=\"struct-card essential\">\n      <div class=\"struct-num\">02<\/div>\n      <div class=\"struct-title\">La proposition de valeur en une phrase<\/div>\n      <div class=\"struct-desc\">Pas de jargon produit. Une formulation que le prospect peut r\u00e9p\u00e9ter \u00e0 son directeur sans l&rsquo;avoir m\u00e9moris\u00e9e. Concr\u00e8te, chiffr\u00e9e si possible.<\/div>\n    <\/div>\n    <div class=\"struct-card essential\">\n      <div class=\"struct-num\">03<\/div>\n      <div class=\"struct-title\">Les fonctionnalit\u00e9s cl\u00e9s<\/div>\n      <div class=\"struct-desc\">3 \u00e0 5 fonctionnalit\u00e9s maximum, pr\u00e9sent\u00e9es par b\u00e9n\u00e9fice client \u2014 pas par feature list technique. \u00ab\u00a0G\u00e9n\u00e9ration automatique des rapports\u00a0\u00bb plut\u00f4t que \u00ab\u00a0module de reporting avanc\u00e9\u00a0\u00bb.<\/div>\n    <\/div>\n    <div class=\"struct-card essential\">\n      <div class=\"struct-num\">04<\/div>\n      <div class=\"struct-title\">Les preuves sociales<\/div>\n      <div class=\"struct-desc\">Logos clients, chiffres d&rsquo;usage, verbatim client court. Dans le SaaS B2B, voir des noms reconnus enl\u00e8ve le principal frein : le risque per\u00e7u d&rsquo;un achat immat\u00e9riel.<\/div>\n    <\/div>\n    <div class=\"struct-card\">\n      <div class=\"struct-num\">05<\/div>\n      <div class=\"struct-title\">Les \u00e9l\u00e9ments de r\u00e9assurance technique<\/div>\n      <div class=\"struct-desc\">S\u00e9curit\u00e9, certifications, h\u00e9bergement. Pas un paragraphe technique complet \u2014 juste les logos de conformit\u00e9 et une phrase sur l&rsquo;h\u00e9bergement.<\/div>\n    <\/div>\n    <div class=\"struct-card\">\n      <div class=\"struct-num\">06<\/div>\n      <div class=\"struct-title\">L&rsquo;appel \u00e0 l&rsquo;action<\/div>\n      <div class=\"struct-desc\">En SaaS, proposer une d\u00e9mo plut\u00f4t qu&rsquo;un \u00ab\u00a0contact\u00a0\u00bb. C&rsquo;est moins engageant pour le prospect et plus qualifiant pour l&rsquo;\u00e9quipe commerciale.<\/div>\n    <\/div>\n  <\/div>\n\n  <h2><span class=\"icon\">\ud83c\udfa8<\/span> Design : ce qui distingue une plaquette SaaS B2B r\u00e9ussie<\/h2>\n  <p>Le design d&rsquo;une plaquette SaaS B2B doit refl\u00e9ter la modernit\u00e9 et la rigueur du produit. Quelques r\u00e8gles sp\u00e9cifiques \u00e0 ce secteur.<\/p>\n\n  <div class=\"table-wrap\">\n    <table class=\"article-table\">\n      <thead><tr><th>\u00c9l\u00e9ment<\/th><th class=\"td-green\">Ce qui fonctionne<\/th><th class=\"td-red\">Ce qui nuit<\/th><\/tr><\/thead>\n      <tbody>\n        <tr>\n          <td class=\"td-name\" data-label=\"\u00c9l\u00e9ment\">Typographie<\/td>\n          <td data-label=\"Ce qui fonctionne\" style=\"color:var(--gray-light);\">Sans-s\u00e9rif moderne, hi\u00e9rarchie claire, espacement g\u00e9n\u00e9reux<\/td>\n          <td data-label=\"Ce qui nuit\" style=\"color:#f09595;\">Fonts d\u00e9coratives, texte dense, trop petite taille de corps<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"td-name\" data-label=\"\u00c9l\u00e9ment\">Couleurs<\/td>\n          <td data-label=\"Ce qui fonctionne\" style=\"color:var(--gray-light);\">Palette restreinte (2-3 couleurs), tons tech (bleu nuit, blanc, accent vif)<\/td>\n          <td data-label=\"Ce qui nuit\" style=\"color:#f09595;\">D\u00e9grad\u00e9s complexes, couleurs multiples, effets visuels dat\u00e9s<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"td-name\" data-label=\"\u00c9l\u00e9ment\">Visuels<\/td>\n          <td data-label=\"Ce qui fonctionne\" style=\"color:var(--gray-light);\">Captures d&rsquo;\u00e9cran du produit, ic\u00f4nes vectorielles, infographies sch\u00e9matiques<\/td>\n          <td data-label=\"Ce qui nuit\" style=\"color:#f09595;\">Stock photos g\u00e9n\u00e9riques de personnes souriantes, illustrations 3D g\u00e9n\u00e9riques<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"td-name\" data-label=\"\u00c9l\u00e9ment\">Donn\u00e9es<\/td>\n          <td data-label=\"Ce qui fonctionne\" style=\"color:var(--gray-light);\">Chiffres mis en valeur, KPI client, benchmarks sectoriels<\/td>\n          <td data-label=\"Ce qui nuit\" style=\"color:#f09595;\">Donn\u00e9es non sourc\u00e9es, chiffres ronds trop ronds (\u00ab\u00a0200% de gain\u00a0\u00bb)<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"td-name\" data-label=\"\u00c9l\u00e9ment\">Format<\/td>\n          <td data-label=\"Ce qui fonctionne\" style=\"color:var(--gray-light);\">PDF interactif + version print identique, format A4 portrait ou paysage<\/td>\n          <td data-label=\"Ce qui nuit\" style=\"color:#f09595;\">Format non standard, version print non pr\u00e9vue<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n\n  <h2><span class=\"icon\">\ud83d\udcca<\/span> Plaquette g\u00e9n\u00e9rique vs plaquette sectorielle SaaS<\/h2>\n  <p>Une plaquette g\u00e9n\u00e9rique parle \u00e0 tout le monde. Une plaquette sectorielle parle \u00e0 un march\u00e9 pr\u00e9cis. En SaaS B2B, la segmentation paie.<\/p>\n\n  <div class=\"table-wrap\">\n    <table class=\"article-table\">\n      <thead><tr><th>Type de plaquette<\/th><th>Ce que \u00e7a implique<\/th><th>R\u00e9sultat attendu<\/th><\/tr><\/thead>\n      <tbody>\n        <tr>\n          <td class=\"td-name\" data-label=\"Type\">Plaquette g\u00e9n\u00e9rique<\/td>\n          <td data-label=\"Ce que \u00e7a implique\" style=\"color:var(--gray-light);\">Un seul document pour toutes les cibles, tous les secteurs<\/td>\n          <td data-label=\"R\u00e9sultat attendu\" style=\"color:#f09595;\">Lecture partielle, peu de m\u00e9morisation, faible engagement commercial<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"td-name\" data-label=\"Type\">Plaquette segment\u00e9e<\/td>\n          <td data-label=\"Ce que \u00e7a implique\" style=\"color:var(--gray-light);\">Adapt\u00e9e par cible (DSI, DAF, responsable m\u00e9tier)<\/td>\n          <td data-label=\"R\u00e9sultat attendu\" style=\"color:var(--gray-light);\">Chaque lecteur trouve ses propres arguments, meilleure circulation interne<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"td-name\" data-label=\"Type\">Plaquette sectorielle<\/td>\n          <td data-label=\"Ce que \u00e7a implique\" style=\"color:var(--gray-light);\">Une version par vertical (banque, assurance, RH, logistique&#8230;)<\/td>\n          <td data-label=\"R\u00e9sultat attendu\" class=\"td-green\">R\u00e9f\u00e9rences et cas d&rsquo;usage sp\u00e9cifiques au secteur, cr\u00e9dibilit\u00e9 renforc\u00e9e<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"td-name\" data-label=\"Type\">Plaquette personnalis\u00e9e<\/td>\n          <td data-label=\"Ce que \u00e7a implique\" style=\"color:var(--gray-light);\">Adapt\u00e9e \u00e0 un prospect ou compte cible sp\u00e9cifique<\/td>\n          <td data-label=\"R\u00e9sultat attendu\" class=\"td-green\">Engagement maximal, r\u00e9serv\u00e9e aux comptes strat\u00e9giques \u00e0 fort enjeu<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n\n  <div class=\"callout callout-amber\">\n    <span class=\"callout-icon\">\u26a0\ufe0f<\/span>\n    <div class=\"callout-text\">Cr\u00e9er une plaquette par vertical (banque, assurance, RH, logistique&#8230;) repr\u00e9sente un investissement plus important, mais le gain en taux de r\u00e9ponse est mesurable. La personnalisation sectorielle est le principal facteur diff\u00e9renciant dans les cycles de vente longs.<\/div>\n  <\/div>\n\n  <h2><span class=\"icon\">\ud83d\udccc<\/span> Ce qu&rsquo;il faut retenir<\/h2>\n  <p>Une plaquette SaaS B2B doit rendre visible ce qui est immat\u00e9riel, parler \u00e0 plusieurs profils de d\u00e9cideurs avec des priorit\u00e9s diff\u00e9rentes, et rassurer sur les aspects techniques et financiers sans les noyer dans le jargon. La structure suit le probl\u00e8me avant la solution, les preuves avant les arguments.<\/p>\n  <p>Un design \u00e9pur\u00e9, des captures produit r\u00e9elles et des chiffres clients concrets font plus que n&rsquo;importe quelle mise en page sophistiqu\u00e9e.<\/p>\n\n  <div class=\"cta-box\">\n    <p class=\"cta-title\">Vous avez un projet de plaquette SaaS B2B&nbsp;?<\/p>\n    <p class=\"cta-sub\">Cr\u00e9ation sur-mesure pour \u00e9diteurs SaaS et entreprises B2B tech \u2014 devis sous 24&nbsp;h.<\/p>\n    <a href=\"\/creation-plaquette-commerciale\/\" class=\"cta-btn\">Voir la page plaquette<\/a>\n  <\/div>\n\n<\/article>\n\n<script>\nfunction switchTab(id) {\n  if (window.innerWidth <= 768) { return; }\n  var btns = document.querySelectorAll('.tab-btn');\n  var panels = document.querySelectorAll('.tab-panel');\n  for (var i = 0; i < btns.length; i++) {\n    btns[i].classList.remove('active');\n    panels[i].classList.remove('active');\n  }\n  document.getElementById('tab-' + id).classList.add('active');\n  var allBtns = document.querySelectorAll('.tab-btn');\n  for (var j = 0; j < allBtns.length; j++) {\n    if (allBtns[j].getAttribute('onclick') === \"switchTab('\" + id + \"')\") {\n      allBtns[j].classList.add('active');\n    }\n  }\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Plaquette commerciale \u00b7 SaaS B2B Plaquette commerciale SaaS&nbsp;: ce qui change par rapport au B2B classique Une plaquette pour un \u00e9diteur SaaS ne fonctionne pas comme celle d&rsquo;un cabinet de conseil ou d&rsquo;un prestataire industriel. Le produit est immat\u00e9riel, le cycle de vente est long, et les interlocuteurs sont multiples. Voici ce qui change concr\u00e8tement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18563,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[155],"tags":[],"class_list":["post-18562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-graphisme"],"blocksy_meta":{"has_hero_section":"disabled","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/altaydagistan.com\/tr\/wp-json\/wp\/v2\/posts\/18562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altaydagistan.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/altaydagistan.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/altaydagistan.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/altaydagistan.com\/tr\/wp-json\/wp\/v2\/comments?post=18562"}],"version-history":[{"count":8,"href":"https:\/\/altaydagistan.com\/tr\/wp-json\/wp\/v2\/posts\/18562\/revisions"}],"predecessor-version":[{"id":18579,"href":"https:\/\/altaydagistan.com\/tr\/wp-json\/wp\/v2\/posts\/18562\/revisions\/18579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altaydagistan.com\/tr\/wp-json\/wp\/v2\/media\/18563"}],"wp:attachment":[{"href":"https:\/\/altaydagistan.com\/tr\/wp-json\/wp\/v2\/media?parent=18562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altaydagistan.com\/tr\/wp-json\/wp\/v2\/categories?post=18562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altaydagistan.com\/tr\/wp-json\/wp\/v2\/tags?post=18562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}