Freelance web designer rates: understanding prices
Freelance web designer rates vary from project to project. A website can cost from a few hundred euros to several thousand. This guide explains how these prices are arrived at, what you need to bear in mind, and what the realistic ranges are for different types of project.
Estimated budget simulator
Test the parameters to understand the impact on the final price.
1. Why do prices vary?
Designer expertise
The mastery of UX, UI, information hierarchy and interactions structures the pricing.
Type of site
A landing page requires fewer resources than a multi-page site or a premium platform.
Scope of UX work
Architecture, wireframes and user path analysis require careful thought beforehand.
Web integration
Strict design delivery differs from full CMS integration.
2. Average prices by project type
| Type of project | Price range (excl. VAT) |
|---|---|
| Landing page / One-page 🎯 | 600 € - 1 500 € |
| Showcase site (3 to 6 pages) 📄 | 1 200 € - 3 500 € |
Premium showcase site 💎 Advanced UX, animations, strong identity, content structuring | 3 500 € - 7 000 € |
| Website redesign 🛠️ | 800 € - 4 000 € (according to existing) |
3. Hourly rate
Hourly rates range from 40 € and 70 € excl.. It applies specifically to :
- Graphic retouching
- Technical maintenance
- One-off adjustments
- Additions on existing
4. Structure of a quotation
A professional document details each step. It must include :
- Needs analysis
- UX mock-ups
- UI Design
- Tree
- Back and forth
- Integration
- Responsive testing
- Source files
5. Freelance or agency
Freelance Web Designer
- Reduced structural costs
- More affordable rates
- Direct relationship and communication
- High flexibility
Web Agency
- Multiple teams
- More cumbersome validation processes
- High rates
- Required for very large-scale projects
6. CMS technologies and solutions
WordPress
The market standard, adapted and developed with an exclusive theme.
Webflow
The high-end «low-code» reference for visual design.
CMS Flexible
The «headless» approach, which separates the database from the interface.
Whatever the technical solution chosen, the websites I create are designed and developed specifically for you. From the initial concept to the final deployment, I design unique interfaces (without templates) to meet your actual objectives.
7. Select a reliable provider
The evaluation of a web designer is based on factual criteria ⚖️ :
In brief
Cost depends on expertise, technical scope and platform type. Anticipating needs guarantees budget accuracy.
Get a quoteFrequently asked questions about pricing
Are hosting and maintenance included in these prices?
Generally speaking, no. Site creation and hosting are two separate items. Hosting is often billed directly to the customer by the hosting company, to guarantee exclusive ownership of the site. Technical maintenance is billed separately.
Are there any hidden or recurring costs with a freelancer?
A well-constructed freelance web design quote details all initial costs. The only recurring costs to anticipate are hosting, domain name, and possibly licenses for certain premium plugins or monthly subscriptions to platforms like Webflow.
Why is there such a price difference between a showcase site and a premium site?
A premium site involves in-depth UX (user experience) research, complex animations, extensive art direction and often advanced functionalities or a headless CMS. Design and development time is therefore considerably longer.
