In 2025, competition in the design industry is fierce. For Parisian SMEs and startups, getting the price right for your design services is vital, both to attract customers and to ensure profitability. This step-by-step guide will help you set accurate, realistic and profitable rates, without sacrificing the quality of your work. Find out how to invoice your design services with confidence.
Define your added value
Instead of focusing on a single hour/day, identify the unique value you bring. Whether it's branding, innovative concepts, creating a unique logo, designing high-performance web sites, or facilitating complex projects, specify your skills. This added value justifies a higher rate than a simple graphic task.
Establish a precise benchmark
Analyze the prices charged by your competitors, especially those operating in Paris. Understand their rates in relation to project size, services and experience. Avoid direct comparisons and identify the differentiating factors to adapt your proposal.
| Type of service | Average rate (Paris 2025) | Your Rate |
|---|---|---|
| Visual Identity | 400-1500€ | 500-2000€ |
| Complete visual identity | 1500-5000€ | 2000-6000€ |
| Website (simple) | 3000-10000€ | 4000-12000€ |
Stratify your offers
Offer different service options. Packages that include additional services (support, maintenance) mean lower prices for the customer and higher profits for you. Think starter, premium and executive packages.
- Clearly define the services included in each offer.
- Present each offer with its specific advantages and distinct price.
- Offer additional services on each plan (consulting, follow-up).
Break down your costs
Analyze precisely the direct and indirect costs associated with your service. Rent, software, electricity and training costs continue to rise. Don't forget your time and investment in producing optimal results.
Communicate your prices with confidence
Present your prices clearly and transparently. A detailed description of services and their justifications will avoid any ambiguity or misinterpretation. Avoid leaving room for negotiation on the initial price.
- Explain the added value behind each rate.
- Set a clear initial price.
- Communicate professionally about available options.
Conclusion
To accurately invoice your design services in 2025, you need to define your added value, establish a precise benchmark, stratify your offers, break down your costs and communicate your prices with confidence. By applying these steps, you'll optimize your profitability and position your expertise as a freelance designer in Paris.
Key points:
- Promote your skills
- Matching supply to demand
- Clear, transparent pricing
- Regularly evaluate your pricing strategy
Want to optimize your pricing and reach new heights? Contact Altay Dagistan, your freelance designer specializing in branding and design in Paris.
Image by: 2H Media
https://unsplash.com/@2hmedia
