Marketing & Digital Strategy: Positioning, Google Ads, Lead Generation

Don't leave your brand invisible. Attract qualified traffic and convert your visitors into loyal customers.

Having a beautiful identity and a high-performance site is essential, but useless if no one can find you. I support companies in their digital growth by deploying data-driven, multi-channel acquisition strategies. My aim: to turn your visibility into sales.

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Key offers

Clarify your message to reach the right target at the right time.
Services
  • Audit & Market Analysis : In-depth study of your current presence, the competition and identification of untapped growth opportunities.
  • Brand Architecture & Offer : Structuring your offer and clarifying your key messages for immediate commercial impact.
  • Strategic storytelling : Define your storytelling to create an emotional connection and differentiate your brand in a saturated market.
  • Digital Action Plan : Draw up a clear roadmap (acquisition channels, projected budget, timetable) to achieve your objectives.
Generate qualified traffic quickly with targeted, international campaigns.
Services
  • Google Ads campaigns (Search & Display) : Positioning on transactional keywords to capture prospects at the very moment they are looking for your services.
  • Multilingual acquisition : Expert management of international campaigns to generate qualified leads in 5 languages (French, English, Turkish, Spanish, German).
  • Capture Landing Pages : Design and copywriting of specific landing pages, optimized to maximize the conversion rate of your ads.
  • Retargeting (Remarketing) : Targeting strategies to bring back and convert visitors who have left your site without buying.
Attract, educate and transform your prospects through content and data.
Services
  • Email Marketing & Nurturing : Create automated e-mail sequences to nurture your prospects (lead scoring), build customer loyalty and sell over time.
  • Value-added content : Write white papers, practical guides and case studies to establish your authority and capture natural leads.
  • Conversion Optimization (CRO) : Scientific analysis of user paths and A/B testing to continually improve conversion rates.
  • Analysis & Reporting : Advanced configuration of Google Analytics 4 (GA4) and creation of dashboards (Looker Studio) to track your ROI in real time.

Why trust me with your marketing?

  • ROI approach: I don't spend your budget, I invest it. Every action is designed to generate a measurable return.
  • Linguistic versatility : My ability to manage native campaigns in 5 languages is a rare asset for your international expansion.
  • Global Vision : As a designer and developer, I can instantly fix a landing page or banner that isn't converting, without delay.
  • Total transparency : You retain ownership of all your advertising accounts and have access to the raw data.
  • 15+ years of experience: In-depth knowledge of digital issues that really work.

My approach

I design your communication materials using a structured, results-oriented method:

Diagnosis & alignment

Clarification of objectives, definition of personas, articulation of value proposition and audit of existing channels. We put the ecosystem into perspective to identify real priorities and align strategy with business challenges.

Strategy

Definition of key messages, construction of arguments, choice of formats, design of impactful visuals consistent with your identity. Structuring of a clear, operational communication plan.

Activation

Deployment of campaigns on relevant channels: Google Ads, emailings, optimized landing pages, premium content, qualification tools. Implementation of actions to generate traffic, engagement and conversions.

Nurturing & automation

Construction of automated sequences, lead scoring, transfer to the sales rep at the right time, reminders and follow-up. Set up processes and scenarios to facilitate and accelerate lead nurturing.

Continuous optimization

A/B testing, budget adjustments, audience refinement, message improvement, performance analysis. Prioritization of profitable levers and continuous iterations to maximize results.
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Want to boost your growth?

Fill out an online quote request and receive an offer tailored to your objectives.
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FAQ - Digital Marketing, Positioning & Acquisition

Get clear information about my approach, my services and the way we work, so you can start your project with peace of mind.
This is the groundwork that defines how your brand stands out in your customers' minds: value proposition, key messages, benefits, tone, proof. It's an essential step before any communication or campaign.
Digital marketing aims to attract, convert and retain customers (acquisition & performance), while digital communication focuses on brand awareness and image. The two are complementary.
Yes, if your market is active online and your offers are clear. A well-constructed campaign enables predictable, targeted acquisition.
This is the set of actions aimed at obtaining the contact details of qualified prospects via forms, capture pages, content offers and so on. I implement these systems from A to Z.
It starts with a diagnosis of your offer, your customers and your market. I then restructure your messages and visuals for maximum clarity, in line with your business objectives.
Yes, I design conversion-optimized capture pages with content, forms, visuals and integrated tracking.
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