Marketing & Digital Strategy: Positioning, Google Ads, Lead Generation

I structure your positioning, direct your messages and set up measurable campaigns to attract, qualify and convert. The goal: clear, predictable, multilingual acquisition.

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Main services

  • Positioning & rebranding: clarifying the value proposition, key messages, brand architecture, brand story and proof.
  • Digital marketing: Google Ads campaigns (Search/Display/YouTube), email marketing, data-driven multichannel strategies.
  • Multilingual lead generation: English, French, Turkish, Spanish, German, with market-specific targeting, capture pages and nurturing.
  • Creation of premium content: articles, guides, e-books, case studies, corporate presentations/sales decks to support conversion.

My approach

I design your communication materials using a structured, results-oriented method:

Diagnosis & alignment

Objectives, personas, value proposition, audit of current channels.

Strategy

Creation of impactful visuals aligned with your brand identity.

Activation

Google Ads, emails, landing pages, premium content, qualification tools.

Nurturing & automation

Sequences, scoring, commercial handover, reporting.

Continuous optimization

A/B testing, budget adjustments, prioritization of high-performance levers.
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Ready to clarify your positioning and generate qualified leads?

Fill out an online quote request and receive a proposal tailored to your objectives.
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FAQ - Digital Marketing, Positioning & Acquisition

Get clear information about my approach, my services and the way we work, so you can start your project with peace of mind.
This is the groundwork that defines how your brand stands out in your customers' minds: value proposition, key messages, benefits, tone, proof. It's an essential step before any communication or campaign.
Digital marketing aims to attract, convert and retain customers (acquisition & performance), while digital communication focuses on brand awareness and image. The two are complementary.
Yes, if your market is active online and your offers are clear. A well-constructed campaign enables predictable, targeted acquisition.
This is the set of actions aimed at obtaining the contact details of qualified prospects via forms, capture pages, content offers and so on. I implement these systems from A to Z.
It starts with a diagnosis of your offer, your customers and your market. I then restructure your messages and visuals for maximum clarity, in line with your business objectives.
Yes, I design conversion-optimized capture pages with content, forms, visuals and integrated tracking.
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