Creation of the visual identity for Barbatusan ESG assistant powered by generative artificial intelligence.
Barbatus helps ESG analysts to effectively interpret environmental, social and governance data. The tool generates real-time, text-based sourced analyses, making it easy to compare companies and assess their environmental impact.
The design challenge: visually convey the reliability, technicality and ethical dimension of the tool. The logo, typography and palette were designed to embody an IA of trust at the service of sustainable performance.
A clear and distinctive identity, adapted to the worlds of tech, responsible finance and data analysis.
