Stand design and communication materials for a customer's participation in the Paris Retail Weekthe benchmark trade show for the retail sector.
The objective: to create a professional, attractive and coherent visual universe, highlighting the company's services while guaranteeing optimal legibility in a trade show environment.
The project includes the design of kakemonos, signage panels and stand elements, with a focus on graphic harmony, message hierarchization and visual impact from a distance.
A system designed to capture visitors' attention and enhance the brand's image in a highly competitive environment.
