Design of a client's communication media and exhibition space for Paris Retail Week. The brief was to design a striking visual layout, capable of highlighting the company's services with immediate legibility in a very dense environment.
Art direction work focused on the design of the kakemonos, signage and stand dressing. Particular attention was paid to the hierarchy of information and the visual impact from a distance. This graphic approach structures the message, optimizes brand visibility and captures visitors' attention in the face of strong competition.
