Brand Identity
Translate your strategy into image. From creating your logo to adapting it to all your media.
The visual identity I designed for Barbatusan ESG assistant powered by generative artificial intelligence.
Corporate Identity
I design complete graphic systems that enable the brand to express itself at all points of contact. The approach is structural: graphic elements (typography, color, shape) respond to a precise function to ensure the brand's distinctiveness and memorability in its market.
- Logo design : vector-based design for all uses.
- Graphic charter : colors, typography, iconography and visual styles.
- Brand universe : artistic direction, visual references, principles of expression.
- Brand Guide: an operational document containing application rules.
- Brand assets : main templates, basic templates, component libraries.
Print & Communication deployment
Essential applications of identity to your printed and institutional materials.
Here, we finally integrate everything that's been missing: brochures, folders, sales presentations, etc.
- Professional stationery : business cards, letterheads, envelopes, folders and flap folders.
- Sales brochure : design of presentation documents for prospects and partners.
- Published by : brochures, product catalogs, corporate booklets, guides, activity reports.
- Event communication : kakemonos, roll-ups, exhibition stands, panels, signage.
- Packaging: product packaging, labels, graphic systems applicable to ranges.
- Internal documents : technical data sheets, HR tools, corporate media.
Visual creation of an exhibition stand I designed for Cocolabs, which took part in the Tech for Retail event.
CSR presentation created for EthiFinance
Digital brand expression
Graphic variations for everyday communication, always within a branding framework.
- Sales presentations : pitch decks, sales aids, Keynote / PowerPoint / Google Slides presentations.
- Interactive PDF documents : corporate files, catalogs, sales offers and institutional documents.
- Social media templates : templates for Instagram, LinkedIn, YouTube, carousel content.
- Banners and header graphics : profile pages, LinkedIn headers, digital event graphics.
- Newsletters : design of institutional or commercial emails (structure, visuals, formatting principles).
Key offers
Services
- Analysis & framing : understanding positioning, uses, technical constraints.
- Logotype design : custom design, vector construction, typographic choices.
- Variants : horizontal/vertical versions, monogramming, dedicated symbols.
- Technical adaptations : monochrome, high-contrast versions, small formats.
- Professional deliverables : export CMYK, RGB, SVG, PDF, optimized versions for web and print.
- Logo user guide : space rules, minimum sizes, authorized uses.
Services
- Colorimetric palette : primary and secondary colors, variations and technical codes (CMYK, RGB, HEX).
- Typography : text hierarchies, styles, best practices.
- Iconography : image style, photographic principles, illustrations, textures.
- Graphic principles : compositions, grids, visual systems and modules.
- Elements of visual language : shapes, motifs, frames, stylistic approaches.
- Mini brand book: PDF document summarizing the essential rules of use.
Services
- Logo design : main logotype, variants and operational variations.
- Complete graphic charter : colors, typography, iconography, graphic principles, application rules.
- Visual universe : art direction, image styles, graphic tone, associated aesthetics.
- Graphics system : grids, modules, compositions, structural logics.
- Brand Guidelines : detailed document containing all internal and external application rules.
- Essential variations: business cards, sales presentations, basic document templates.
- Master files : asset libraries, ready to be used by your teams and partners.
Why work with me?
- +15 years of expertise : Our expertise, consolidated since 2010, has proved its worth to international customers, from SMEs to large corporations.
- Fluid and human relations: Professional but accessible support, where your satisfaction remains the top priority. I'm your partner, not just an executor.
- Revisions included : No hidden costs or surprises. I work on your designs until they meet your expectations perfectly.
- Result-oriented culture : I don't just do pretty. Every graphic choice is designed to serve your business objectives and reinforce your positioning.
- Thoroughness and precision: Extreme attention to detail. Clean, standardized files set to the millimeter.
- Absolute reliability : Meeting deadlines is non-negotiable. Your deliverables are always on time.
My 4 steps approach
I offer a structured approach, designed for ambitious brands looking for top-of-the-range results.
Analysis & Audit
Study of your values, your market, your positioning and your objectives. Analysis of what already exists (identity, media, site, competition) to establish a clear diagnosis and define the real needs of the project.
Creative direction
Exploration and definition of visual axes: moodboards, stylistic orientations, typographies, color palettes, iconographic universes. Establishment of a coherent direction that will serve as the basis for subsequent developments.
Visual system
Design and construction of identity components: logo, complete graphic charter, brand guide, typography, iconography, design system and UI/UX principles. Structuring of a coherent, modular and sustainable visual language.
Deployment
Production and delivery of final materials: social networking kits, presentation templates, operational documents, master files. Set up the necessary tools for effective, autonomous identity deployment.
My Portfolio
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FAQ - Design & Branding
Get clear information about my approach, my services and the way we work, so you can start your project with peace of mind.
What is a visual identity?
This is the set of graphic elements that define a brand's image: logo, colors, typography, iconographic style and so on. It ensures consistency across all communication media.
What's the difference between a logo and a graphic charter?
The logo is a central element of visual identity. The graphic charter defines the rules for using the logo and other visual elements (colors, fonts, layouts, etc.).
What are the elements of a graphic charter?
It generally includes: the logo, color variants, typography, prohibited uses, grids, icons, photo styles, UI elements, etc.
Why is it important to have a professional visual identity?
A well-constructed visual identity reinforces brand recognition, builds trust and guarantees consistency across all your media (website, networks, print...).
What is effective branding?
Good branding is based on a clear identity, consistent messages and visuals that reflect your values. It creates an emotional bond with your audience.
Do you have to redesign your logo regularly?
No, but an evolution may be necessary every 5 to 10 years to keep up with your sector, your audience or your positioning.
What's the point of a design system?
A design system groups together all UI components (buttons, typography, colors, spacing, icons, etc.) to create coherent, scalable interfaces.
How long does it take on average to create a visual identity?
Depending on the project, between 2 and 4 weeks, including research, creation, feedback and finalization.
Do you work with startups, associations or just companies?
I work with all kinds of organizations: startups, SMEs, agencies, institutions and associations.
Do you provide source files at the end of the project?
Yes, all native files (AI, PSD, INDD, Figma, etc.) are supplied, along with ready-to-use variations.
Do I need to have a specific idea before contacting you?
You don't have to. Come with your objectives (more leads, repositioning, new site). I'll ask you the right questions, frame the scope and propose a simple plan for moving forward.
Do you offer packages?
Yes, we offer customized packages for visual identities, UI/UX or complete print packages.
Do you offer post-project support?
Yes, I'm still available for further variations, adaptations or graphic maintenance.