Graphic design is constantly evolving, and it's important to stay up to date on the trends that influence the industry. Whether you're a graphic designer, web designer, content creator or simply a design enthusiast, here are some of the current trends in graphic design that will help you stay on top of your game.
Minimalist design
Minimalism is a strong trend in graphic design. It is characterized by the use of simple shapes and restrained colors, and the removal of unnecessary elements. The aim is to create clean, efficient designs that focus on the essentials. For example, the clothing brand COS uses minimalist design to showcase its elegant, timeless clothing collections.
Illustrations and drawings
Illustrations and drawings are increasingly used in graphic design projects. They add a touch of personality and creativity to a design, and set it apart from the competition. The wine box brand Le Petit Ballon uses colorful, original illustrations to highlight its products.
Expressive typography
Typography is a key element of graphic design, and many typographic trends have emerged in recent years. These include expressive typography, which involves using original, innovative fonts to create a strong visual impact. For example, the energy drink brand Red Bull uses expressive typography to highlight its bold, innovative brand image.
Bright, saturated colors
Bright, saturated colors are another strong trend in graphic design. They create an immediate visual impact and give personality to a design. The toy brand LEGO uses bright, saturated colors to highlight its playful, creative products.
3D design
3D is increasingly present in graphic design projects. It enables us to create in-depth designs and add an extra dimension to a project. For example, shoe brand Nike uses 3D design to showcase its innovative, high-performance sneakers.
Asymmetry and original alignment
Asymmetry and original alignment are trends that play with the classic rules of alignment and balance in design. They allow us to create surprising and original designs. For example, the H&M uses asymmetry and original alignment in its advertising campaigns to create a strong visual impact and stand out from the competition.
These graphic design trends give you an overview of the main directions the industry is taking. Whether you want to follow these trends or buck them, it's important to stay informed and inspired by the different possibilities available to you. Don't hesitate to explore other sources to find inspiration and stand out in your graphic design work.