Design for Startups & Small Businesses · Branding, Marketing Materials, and Web for Growth
Request a quoteFreelance designer for startups and small and medium-sized businesses in growth
Visual identity, marketing materials, and web pages for teams looking to structure their communications during a growth phase, a funding round, or a repositioning effort.
Altay Dagistan · Freelance art director and web designer in Paris, working since 2010.
Customer references
What a Growing Organization Needs
A growing startup or small business goes through several stages where design becomes a sticking point: fundraising, hiring the first sales staff, changing its positioning, and attending its first trade show. Each stage has its own deliverables.
The scope of the project is tailored to the company’s stage of development: a first-time branding system for a young startup, or the redesign of existing materials for an SME undergoing repositioning.
Corporate Identity
Logo, color palette, typefaces, and brand guidelines. The foundation upon which all subsequent materials are built.
Presentations and Slideshows
Investor pitch deck, sales deck, internal presentation materials. Clear and easy-to-read layout.
Web page or redesign
WordPress landing page, showcase site, or redesign to structure your online presence.
Sales brochure
A document used to present a proposal to a prospective client or partner. It consists of 2 or 3 sections, depending on the need.
Kakemono and roll-up banners
Whether it's your first trade show, conference, or launch event: ready-to-use booth materials.
Templates and Variations
Reusable templates for teams: social media posts, email signatures, internal documents.
Build the brand, then produce the promotional materials
The two steps are distinct. The first lays the foundation: logo, colors, and typefaces. The second applies this foundation to each specific medium the team needs.
A startup just getting off the ground needs both. An SME that already has an established identity can move directly to producing promotional materials.
Projects for Startups and Small and Medium-Sized Businesses
Brand identity, website redesign, and corporate materials created for B2B organizations in the growth phase.
Each project links an existing brand identity or graphic system to a specific deliverable: a website, brochure, or presentation document.
For what type of organization
Graphic design needs vary depending on the level of maturity and the industry. This page is intended for the following organizations.
The most common projects involve developing a brand identity for the first time, redesigning existing materials, or preparing for a major event.
Startups Raising Capital
Pitch deck, brand identity, and landing page to prepare for a funding round.
SMEs undergoing repositioning
Brand redesign, marketing materials, and a showcase website for a new business phase.
Marketing Teams
Templates, graphic variations, and ready-to-distribute documents for ongoing campaigns.
First Salespeople
Brochures and sales materials to help structure the sales pitch from the very first hires.
Which deliverable is due when?
The quote depends on the stage of development, the volume of materials, and the content already available.
This section helps you identify the type of project before requesting a quote.
| Moment | Possible Deliverables | Helpful Page |
|---|---|---|
| Launch or raise | Visual identity, pitch deck, landing page. | Corporate Identity |
| Business Development | Sales brochure, sales materials. | Sales brochure |
| First trade show | Kakemono, roll-ups, booth graphics. | Kakemono and roll-up banners |
| Website redesign | Visual audit, mockups, WordPress integration. | WordPress Redesign |
Tip: For a faster quote, please specify the current stage of your project, the existing materials, and your target deadline.
Frequently asked questions
Frequently asked questions before entrusting a design project to a startup or a growing small business.
The answers are intentionally brief. Further details will be discussed in the quote, depending on the project’s stage and the intended media.
Yes, but it’s recommended to have at least a basic logo and color palette in place before starting the layout. Otherwise, the deck can serve as an initial foundation for the brand, which can then be formalized in a comprehensive brand guide.
Yes. Assignments are carried out in Paris, in the Île-de-France region, or remotely via email, video calls, and shared files.
Allow 2 to 3 weeks for a logo and a basic brand guide, depending on the number of rounds of revisions and your availability for approval.
Yes. An assignment can involve a single deliverable, such as a brochure or a presentation deck, without any commitment to future projects.
Please provide the current status of your project, the desired media formats, the available content, the deadlines, and any existing media.