TiPoussin is a brand dedicated to the world of early childhood and childcare, offering eco-responsible products made in Europe. The objective was to deploy an online store capable of conveying the brand's values of softness and quality, while ensuring optimal sales performance.
I was responsible for the entire design and technical development of the site on the Shopify CMS. The project required a two-pronged approach: a streamlined user interface (UI) to enhance product visuals, and a fluid user experience (UX) to maximize conversion rates, especially on mobile.
Assignments carried out :
- Design & UI : Creation of a web charter aligned with the brand's visual identity.
- Shopify development : Theme configuration, code customization (Liquid/CSS) and third-party application integration.
- UX optimization : Simplify the shopping experience and optimize mobile display (Responsive Design).
- Technical SEO : Tree structuring and semantic optimization for natural referencing.
Link to the project : tipoussin.fr
