TiPoussin is a brand dedicated to the world of early childhood and childcare, offering eco-responsible products made in Europe. The objective was to deploy an online store capable of conveying the brand's values of softness and quality, while ensuring optimal sales performance.
I was responsible for the entire design and technical development of the site on the Shopify CMS. The project required a two-pronged approach: a streamlined user interface (UI) to enhance product visuals, and a fluid user experience (UX) to maximize conversion rates, especially on mobile.
