Custom digital solutions
Web platforms, business tools, interfaces and automations built around how your organization actually works.
I turn a business need into a functional digital product, from the first thinking through to production : scoping, UX/UI, architecture, development and integrations.
Selected clients
A specific need deserves a solution built for it
A complex internal process. Information scattered across several tools. A platform that’s become hard to evolve. A digital product idea that doesn’t fit any existing solution.
I design systems suited to these situations, with an approach that brings design, user experience and development together in a single project.
Three areas for custom digital solutions
Interfaces designed around a precise business use and built to actually be used day to day.
- Client portalA secure space to centralize information, documents, requests, actions or data specific to your clients.
- Dashboard & back-officeAn internal interface to track, manage, organize or steer your activity.
- ConfiguratorAn interactive flow to generate a selection, an estimate, a quote or a custom configuration.
- SaaS interface & MVPUX, interface and development of a digital product for your users or clients.
Platforms designed around your content, your business and your technical constraints.
- Advanced websiteA digital experience with features or an architecture that go beyond a standard showcase site.
- Custom CMSAn editorial interface built around how you produce, organize and publish your content.
- Content platformPublications, resources, user accounts, search, filters, categories, multilingual content or specific features.
- Specific e-commerceJourneys, features or connections suited to a sales model that goes beyond a standard online store.
AI can step directly into a tool, a workflow or a production chain when it delivers a real, concrete gain.
- Workflow automationConnecting tasks, data and services to reduce manual work.
- Custom AI toolA specialized interface using an AI model within a scope defined by your business.
- Assisted generationContent, structured data, documents or materials produced from controlled rules and models.
- API integrationsConnecting your solution with your existing tools, external services or internal systems.
From business need to product in production
Scope
Understand the need, the users, the current way of working and the project’s constraints. The goal is to determine what the solution actually needs to solve before defining its shape.
Design
Information architecture, user journeys, features, wireframes and UX/UI. The product’s logic and its interface are built together.
Build
Frontend, backend, CMS, database, automations or API connections depending on the project’s needs. The technology is chosen based on the product being built.
Deploy & evolve
Going live, testing, adjustments, then evolving the product based on real usage.
Design and technology in the same project
My background is in art direction and design. I’ve progressively extended it to UX, product and development. You work with the same person from the first ideas through to the finished product.
Art direction
A visual identity and experience suited to the product’s context.
UX & product design
Journeys built around users and the tasks they need to accomplish.
Development
An architecture designed for the project’s features and its future evolutions.
altaydagistan.com: custom digital platform & CMS
My own site is also one of the products built within AD Creative Lab. I designed its public architecture and its publishing environment as a single system.
- Art direction
- UX/UI
- Frontend Astro
- Custom CMS
- Backend PHP / MySQL
- Multilingual content management
- Content architecture
- AI-assisted local workflow
- Deployment and publishing
The result is an independent editorial platform whose public interface, CMS and production tools were designed together.
A few situations where custom-built makes real sense
We use Excel, emails and several tools to manage the same process.
Camille, Operations Director
A central tool can structure the data, simplify actions and give teams a shared view.
We need a space dedicated to our clients.
Julien, Sales Director
A portal can bring documents, information, requests, statuses and actions together in one dedicated interface.
Our CMS no longer matches the way we work.
Sophie, Communications Manager
An editorial system can be built around your organization, your content types and your workflows.
We have an idea for a SaaS product.
Thomas, Founder
The project can be scoped, then progressively turned into an interface, an MVP and a working product.
Some tasks could be automated.
Nina, Product Lead
Repetitive steps can be analyzed and then connected to automations, APIs or AI-assisted functions.
Our tools don’t talk to each other, so we re-enter the same information everywhere.
Marc, IT Director
An API integration can connect your existing tools and eliminate manual re-entry.
Frequently asked questions about custom digital solutions
It’s a tool, platform or application designed specifically around a need, a process or a group of users. Its behavior and interface are defined by the project itself rather than by the constraints of an off-the-shelf solution.
Client portals, dashboards, back-offices, configurators, editorial platforms, SaaS interfaces, CMS, internal tools, automations, API integrations and tools using artificial intelligence.
When your processes become hard to manage with existing tools, when several systems need to work together, or when a project’s features are specific enough to need their own architecture.
Yes. Scoping is part of the work. An initial phase turns the original need into features, user journeys and a development scope.
Depending on its architecture and technical condition, an existing project can be improved, redesigned, or progressively replaced by a new solution.
Yes, whenever a concrete use case justifies it : assisted generation, analysis, classification, automation, search, data processing or functions built directly into a business interface.
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15+
years of experience
500+
projects completed
100+
clients served