Campaign launch
Advertising, email or LinkedIn drive traffic toward a specific offer. The page needs to carry that message, not summarize your whole site.
B2B landing page · Quote within 24 h
Request a quoteB2B web design · Paris
A bespoke B2B landing page built to convert
Launching a campaign, an offer or a new market? I turn its promise into a clear, credible landing page that guides prospects towards contact. Strategy, copywriting, art direction and integration into your existing site or CMS: I handle the complete journey.
15+yrs
of B2B design experience
24h
for a first quote
1
single point of contact
Client references
The conversion opportunity
A dedicated page turns interest into qualified conversations
After an ad, an email or a LinkedIn post, prospects immediately find the promise that earned their click. A dedicated landing page brings the offer, proof and next step into one clear journey, designed to make contact easy.
Generic page
Generic message: the visitor has to guess whether the offer applies to them.
Diluted proof: work and references buried in the rest of the site.
No priority: several competing links, no clear conversion path.
Decision postponed: the reader leaves without being able to place themselves.
Dedicated landing page
Aligned message: picks up exactly what drove the click.
Targeted proof: use cases and work chosen for this exact topic.
One path: a single action, repeated at the right moment.
Easier decision: the reader understands in seconds whether it's relevant to them.
Quick diagnostic
Does your situation justify a dedicated landing page?
Built for
Three situations where a dedicated landing page earns its place
Technical offer that needs clarifying
A complex product or service needs a clear hierarchy between what matters to decision-makers and what matters to expert teams.
Repositioning or fundraising
A clearer, more credible presentation becomes decisive ahead of a launch, funding round or shift in target audience.
What the project includes
From message to launch: everything needed to convert
Scoping
Copywriting
Art direction
Integration
Strategy & content
Offer scoping: goal, audience, acquisition channel, and available proof.
Message hierarchy: what needs to land first, and what comes after.
Copywriting or revision: written for the page, not reused as-is from an existing document.
Choice of proof: use cases, work or explanations matched to the topic.
Design & integration
Art direction: an interface aligned with your identity, not a generic template.
Design and components: sections, forms and trust elements organized for conversion.
Technical integration: published into your existing site or CMS.
Conversion measurement: events and form connected to your tools.
Art direction
From research to Figma design, every choice serves an intention
Design begins well before Figma. I study your offer, prospects, market and sector conventions to uncover a visual territory that feels relevant, distinctive and true to your positioning.
Strong art direction gives visible form to your positioning: what your offer should make people understand, feel and remember.
Clarity
Credibility
Distinctiveness
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Immersion & research
Analysis of the offer, audiences, market, sector conventions and references that can open up a distinctive creative territory.
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Concept & intention
Definition of the guiding idea, tone, composition principles and the role each visual decision plays in the story.
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Architecture & wireframes
Organization of messages, proof and calls to action. The journey is validated structurally before visual design begins.
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UI design in Figma
The concept becomes high-fidelity layouts, components and responsive variations, ready for integration.
Design as proof
B2B interfaces designed to clarify an offer
EthiFinance · Multilingual institutional redesign
ACG Cyber Academy · Training platform
Recruitment agency · Premium job board
Before you request a quote
The right scope for your campaign
| Criterion | Essential page | Page + detailed evidenceMost requested | Multilingual / CMS |
|---|---|---|---|
| Sections | 3 to 5 | 5 to 8 | 8+ |
| Copywriting | Revision | Full | Full |
| Detailed use cases | |||
| In-depth FAQ | |||
| Languages | 1 | 1 | 2+ |
| Integration into existing CMS | Simple | Simple | Advanced |
Exact scope is defined during scoping, using the elements listed in the FAQ below.
Frequently asked questions
Before launching your landing page
Yes, if the campaign, offer or audience has a focus distinct from your website. The page carries the exact message that made the visitor click, which a general-purpose site can't do as precisely. If the intent largely overlaps an existing page, improving that page is often more useful; this gets decided during scoping.
The business context: what's being sold, to whom, in what situation, and the action you want visitors to take (contact, demo request, registration or purchase). That's what keeps the project from starting with visuals while the message or hierarchy is still undefined. Existing materials (brochure, deck, case studies) are a useful starting point; nothing needs to be finished before the first conversation.
Yes. A technical offer mostly requires getting the information hierarchy right: giving decision-makers the clarity they need, without hiding what matters to the expert teams reading the same page.
Yes, if that is what you need. I can handle offer clarification, copywriting, design and integration. If your copy is already final, the project can begin directly with art direction and page design. We define the scope together during scoping.
It depends on the number of sections, languages, copywriting and integration into your CMS. After the first conversation, you receive a clear timeline covering scoping, copywriting, design and launch.
A few things are enough to start: the offer, the audience, the channel that will drive traffic, any existing content or proof, and the date the page needs to be ready.
Let's talk about your project
Launching something new, refreshing your brand or evolving your website?
Tell me about your context, goals and constraints — I'll get back to you personally.
15+
years of experience
500+
projects completed
100+
clients served