Campaign launch
Advertising, email or LinkedIn drive traffic toward a specific offer. The page needs to carry that message, not summarize your whole site.
B2B landing page · Quote within 24 h
Request a quoteB2B web design · Paris
Bespoke B2B landing page design
A campaign, an offer or a launch drives qualified traffic. The page that receives it has to convert that traffic into contact, not let it leave. I design the message, structure and interface of your B2B landing page, from scoping the offer through to integration into your existing site or CMS.
15+yrs
of B2B design experience
24h
for a first quote
1
single point of contact
Client references
The problem to solve
Targeted traffic landing on a page that isn't
A prospect who clicks through from a campaign, an email or LinkedIn already has an idea of what they're looking for. If they land on a general homepage or a broad service page, they have to reconstruct the link to what made them click themselves. Most give up before they do.
Generic page
Generic message — the visitor has to guess whether the offer applies to them.
Diluted proof — work and references buried in the rest of the site.
No priority — several competing links, no clear conversion path.
Decision postponed — the reader leaves without being able to place themselves.
Dedicated landing page
Aligned message — picks up exactly what drove the click.
Targeted proof — use cases and work chosen for this exact topic.
One path — a single action, repeated at the right moment.
Easier decision — the reader understands in seconds whether it's relevant to them.
Quick diagnostic
Does your situation justify a dedicated landing page?
Built for
Three situations where a dedicated landing page changes conversion
Technical offer that needs clarifying
A complex product or service needs a clear hierarchy between what matters to decision-makers and what matters to expert teams.
Repositioning or fundraising
A more mature image becomes necessary ahead of a public statement, a funding round, or a shift in target audience.
What the project includes
From clarifying the message to a page ready to convert
Scoping
Copywriting
Art direction
Integration
Strategy & content
Offer scoping — goal, audience, acquisition channel, and available proof.
Message hierarchy — what needs to land first, and what comes after.
Copywriting or revision — written for the page, not reused as-is from an existing document.
Choice of proof — use cases, work or explanations matched to the topic.
Design & integration
Art direction — an interface aligned with your identity, not a generic template.
Design and components — sections, forms and trust elements organized for conversion.
Technical integration — published into your existing site or CMS.
Campaign tracking — tracking and form connected to your tools.
Proof isn't decoration
B2B interfaces designed to clarify an offer
EthiFinance · Multilingual institutional redesign
ACG Cyber Academy · Training platform
Recruitment agency · Premium job board
Before you request a quote
What drives the scope of a B2B landing page
| Criterion | Simple page | Page + detailed proofMost requested | Multilingual / CMS |
|---|---|---|---|
| Sections | 3 to 5 | 5 to 8 | 8+ |
| Copywriting | Revision | Full | Full |
| Detailed use cases | |||
| In-depth FAQ | |||
| Languages | 1 | 1 | 2+ |
| Integration into existing CMS | Simple | Simple | Advanced |
Exact scope is defined during scoping, using the elements listed in the FAQ below.
Frequently asked questions
Before launching your landing page
Yes, if the campaign, offer or audience has a focus distinct from your website. The page carries the exact message that made the visitor click, which a general-purpose site can't do as precisely. If the intent largely overlaps an existing page, improving that page is often more useful — this gets decided during scoping.
The business context: what's being sold, to whom, in what situation, and what the page needs to achieve. That's what keeps the project from starting with visuals while the message or hierarchy is still undefined. Existing materials (brochure, deck, case studies) are a useful starting point; nothing needs to be finished before the first conversation.
Yes. A technical offer mostly requires getting the information hierarchy right: giving decision-makers the clarity they need, without hiding what matters to the expert teams reading the same page.
They can be, but none is required. Some projects start from an offer that needs clarifying and copy that needs writing; others already have finished copy and only need design and integration. Scope is defined with you during scoping.
It depends on the scope defined during scoping: number of sections, languages, copy to write, integration into an existing CMS. Scoping, copywriting, design and integration follow in that order; the exact timeline is communicated after the first conversation, not before.
A few things are enough to start: the offer, the audience, the channel that will drive traffic, any existing content or proof, and the date the page needs to be ready.
Let's talk about your project
Launching something new, refreshing your brand or evolving your website?
Tell me about your context, goals and constraints — I'll get back to you personally.
15+
years of experience
500+
projects completed
100+
clients served