AD Creative Lab

From design to a working digital product

I design and build custom platforms, business tools and digital experiences for organisations and product teams that need to clarify, structure or evolve a complex product.

Digital product · UX/UI · Web development · AI & automation

One practice, from direction to delivery

AD Creative Lab brings art direction, UX/UI and development together within one senior, direct practice.

A project can begin with an interface, a publishing need or a business workflow. The work continues through architecture and implementation so the original design intent remains clear in the product that ships.

  1. 01

    Design

    Art direction, UX and interface, thought through before any code is written.

  2. 02

    System

    The technical architecture and CMS that turn that design into a working site.

  3. 03

    Product

    A functional product, deployed and kept evolving over time.

Case study

altaydagistan.com: digital platform & custom CMS

A public experience and its publishing environment designed as one product: art direction, UX/UI, Astro frontend, custom CMS, multilingual publishing and an AI-assisted local workflow.

See the case study

Custom digital solutions

Three areas cover most of this work:

01

Bespoke web platforms

Websites and editorial platforms built to measure when a generic theme or a third-party plugin becomes a limit rather than a shortcut.

Example use cases

  • B2B site with a complex structure to organize multiple offers, areas of expertise, resources and user journeys without losing the visitor.
  • Custom editorial CMS to adapt the admin, content types and publishing workflow to a team's real needs.
  • Multilingual content platform to manage several languages, editorial formats and resources within a clear, scalable architecture.
02

AI & automation

Workflows and tools that use AI to automate specific tasks, speed up production or simplify content management.

Example use cases

  • AI-assisted content production to generate, adapt or decline content from an editorial system and defined rules.
  • Automated production workflow to chain several repetitive tasks across content, data, tools and approvals.
  • Internal tool connected to AI to analyze, organize, transform or enrich information within an existing business process.
03

Digital products & tools

Portals, dashboards, configurators and internal interfaces designed around precise business workflows.

Example use cases

  • Customer portal to centralize documents, requests, information and exchanges in one dedicated space.
  • Analytics dashboard to track KPIs, performance and key data for a B2B business.
  • SaaS product interface to let users manage their account, data or day-to-day operations.

Art direction, UX/UI and development run through all of these projects.

Selected digital projects

Three real projects showing how art direction, interface design and technical thinking work together.

EthiFinance Web Design

UX/UI redesign of the EthiFinance website, with a major structuring challenge: making a large volume of content, expertise and resources accessible in an international, multilingual B2B environment.
View project

Premium Job Board UI/UX Design

UX/UI design of a job board for executive recruitment: search and filters, job listings, alerts and a responsive flow within a sober, premium interface.
View project

AI-Powered LinkedIn Carousel Generator

Design and development of an internal desktop application: encoded design system, multi-provider AI-driven content generation, direct PNG and PDF export.
View project

Products & tools from the Lab

Independent products developed in-house, from focused WordPress tools to a Figma utility built around design-system variables.

AD Pro Forms

WordPress form builder: custom fields, anti-spam, notifications.
View project

AD Pro Portfolio Grid

A filterable portfolio grid with precise layout control.
View project

AD Pro Price Lists

Price lists and quote requests, built for conversion.
View project

Match Spacing & Radius to Variables

Free Figma plugin: scans a file and binds unbound spacing, padding and corner radius values to variables.
View project

Let's talk about your project

Launching something new, refreshing your brand or evolving your website?
Tell me about your context, goals and constraints — I'll get back to you personally.

15+

years of experience

500+

projects completed

100+

clients served