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Creation of a business website: typical schedule and actual budget
By Altay Dagistan, freelance web designer in Paris · Updated July 9, 2026
In France, a professional business website generally costs between €2,000 and €6,000 excluding tax from a specialized freelancer, for a period of 4 to 6 weeks. This guide details the planning phase by phase, the prices according to the service provider profile, and the factors which cause a project to slip past deadline or out of budget.
What determines the price of a business website
The budget for a business website varies by a factor of 1 to 10 depending on the scope. Three variables explain almost all of this gap.
| Varies | Impact on the budget | What this means in practice |
|---|---|---|
| Number of pages | High | Each additional page represents design and integration. A 3-page site and a 12-page site have nothing to do with each other. |
| Design customization | High | A custom design built in Figma from scratch takes 2 to 3 times more time than a suitable theme. The difference is immediately visible. |
| Content provided | Medium to high | If the texts and images are provided from the brief, the project moves forward without delay. If everything has to be produced, allow for 30 to 50% additional time. |
| Specific features | Varies | Advanced form, multilingual, customer area, CRM connection. Each feature outside the standard scope adds days of development. |
| Number of validation cycles | Underrated | A decisive customer reduces the project by 30%. A client who involves 5 people after delivery of the models extends it by the same order. |
EthiFinance business website · Figma design and WordPress integration · © Altay Dagistan
Typical schedule: from the brief phase to putting it online
A business website project of 5 to 8 pages takes place over 4 to 6 weeks depending on the responsiveness of the exchanges. Here is the standard sequencing.
| Stage | Indicative duration | What is happening | Your role |
|---|---|---|---|
| Briefing and audit | 2 – 4 days | Analysis of the existing situation, definition of the tree structure, list of pages, validated specifications. | Answer the brief questionnaire, provide references and constraints. |
| Figma Models | 4 – 8 days | Complete design of all pages on desktop and mobile. Validation before integration. | Validate the design within a defined deadline. Maximum 2 returns cycles included. |
| WordPress integration | 4 – 6 days | Site development, integration of content provided, SEO configuration (Rank Math), mobile responsive. | Provide final texts and images before the start of this phase. |
| Tests and fixes | 1 – 2 days | Verification on real browsers and devices, corrections of anomalies, optimization of images. | Customer recipe: report anomalies via a structured document. |
| Online | 1 day | Migration to production hosting, DNS configuration, SSL, sitemap submission to Google. | FTP or cPanel access provided. Final validation before opening to the public. |
Wikiright business website · UI/UX design legal platform · © Altay Dagistan
What delays a web project
The majority of schedule overruns do not come from development. They come from the interfaces between the client and the service provider.
| Cause | Medium impact | How to avoid it |
|---|---|---|
| Content provided late | +1 to 3 weeks | Prepare texts and images before launching the project. The content must be ready before the integration phase. |
| Multiple unaligned interlocutors | +1 to 2 weeks | Designate a single customer-side referent with decision-making power. Consolidated returns avoid contradictory back and forths. |
| Change of scope in progress | +1 to 4 weeks | Validate the tree structure and functionalities in the brief. Any new page or functionality subsequently added is subject to an amendment. |
| Validation of models without set deadline | +1 week | Set a deadline for returning models from the start of the project. Without delay, the design phase can drag on indefinitely. |
| Late accommodation access | +2 to 5 days | Prepare FTP, cPanel or host access from the start of the project. The upload cannot start without them. |
Premium job board interface, advanced features · © Altay Dagistan
Estimate your site's budget
Check the items that correspond to your project to obtain an indicative estimate.
Indicative prices excluding tax. Excluding hosting, domain name and printing.
ACG CyberAcademy website · Custom WordPress redesign · © Altay Dagistan
What is included in a standard project
A business website delivered turnkey systematically includes the following elements, without additional invoicing.
| Deliverable | Detail |
|---|---|
| Complete Figma model | Source file transmitted on delivery. Desktop and mobile, all pages. |
| Mobile and tablet responsive | Designed from the model, not an adaptation after the fact. Each breakpoint is processed. |
| On-page SEO configured | Rank Math installed, H1/H2 structured, meta descriptions written, sitemap submitted to Google Search Console. |
| Contact form | Functional form with email notification. Spam protection. |
| Legal notice and privacy policy | Pages created with mandatory information according to French regulations. |
| Uploading to your hosting | Deployment, SSL configuration, verification of correct loading on the main browsers. |
| Getting started | Presentation of the WordPress interface so that you can modify texts and images independently. |
Gamerdeer site, turnkey project · WooCommerce design and development · © Altay Dagistan
What is not included by default
To avoid surprises during the project, here is what falls outside the standard scope and is billed as an option or on account.
| Outside the perimeter | Option or management? | Order of magnitude |
|---|---|---|
| Hosting and domain name | Your direct charge | 5 to 20 € / month depending on host |
| Writing texts | Charged option | €600 per page written |
| Professional photography | External service provider | €500 to €1,500 depending on the photographer |
| Maintenance and updates | Monthly package or management | 80 to 200 € / month |
| E-commerce (WooCommerce) | Separate project | On quote, different scope |
| Additional round trips | Management after the 2nd cycle | 400 € / day |
Website for professional event organizer · © Altay Dagistan
Frequently asked questions about budgeting and planning
With a generic non-customized theme and fully provided content, yes. The reality of professional sites that convert is different: tailor-made design, SEO configured, careful responsiveness. Below €1,500 excluding tax with a freelancer, the scope is very limited. A lower budget usually leads to a site that looks like thousands of others.
No structural costs, no sales staff, no intermediate project manager. You work directly with the person who designs and integrates your site. The TJM is often the same, but the number of days billed is lower because there is no internal coordination to absorb.
Content modifications (text, images) are your responsibility via WordPress. Changes to design or structure after delivery are subject to an additional quote. This is why the model validation phase is critical: it is time to arbitrate.
Yes. The typical schedule includes 3 to 5 working days of validation time for each phase. If your feedback arrives faster, the project progresses faster. The actual delay depends almost entirely on the responsiveness of the exchanges.
No. A brief questionnaire is enough to get started. It covers the activity, targets, visual references, desired tree structure and technical constraints. The brief is produced with you during the first phase of the project.
Yes. The portfolio is available on this site with detailed projects: EthiFinance, ACG CyberAcademy, Gamer Deer, Kalikado. Each project indicates the context, scope and deliverables produced.
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