Website design & development · B2B
A B2B website must make a complex offer clear, credible and compelling for every stakeholder—before the first sales conversation. I design and build the entire experience: positioning, art direction, UX/UI, content structure and development. Design is not a decorative layer: it gives your company a distinctive presence and turns your expertise into a persuasive digital experience.
Discuss your projectEvery project is personally led by Altay Dagistan, independent Art Director & Web Designer in Paris since 2010.
Selected clients
Use cases
For B2B companies that need to establish a strong digital presence, sharpen brand perception and support a buying journey involving several decision-makers.
Before the first sales conversation, the website must establish a credible brand and make prospects want to take the next step.
Information architecture, visual hierarchy and editorial design help every audience—executive, technical or financial—grasp what matters.
A coherent identity, persuasive proof and carefully designed interfaces build trust before the first conversation.
A dedicated visual expression that remains coherent with the parent brand while being distinctive enough to establish the new offer.
Scope
Strategy, art direction, UX/UI and development progress together. I personally maintain that continuity—from initial positioning to every detail of the finished website.
Strategic framing
Offer, audiences, objectives, desired perception and the visual territory to create.
Information architecture
Pages, messages and journeys organised around what each stakeholder needs to understand, feel and do.
Art direction & UX/UI
Creative concept, visual language, iconography, components and high-fidelity designs for key journeys.
Development & launch
Faithful implementation, responsive quality, micro-interactions, handover and production launch.
Artistic direction & design
In B2B markets where competing offers can look interchangeable, art direction turns your positioning into something prospects can immediately perceive: a distinctive personality, clear hierarchy, deliberate rhythm and tangible quality—before they ever contact you.
The role of design
I create a digital world aligned with your positioning and sales cycle. Every choice—typography, colour, composition, imagery, iconography and motion—makes the offer easier to understand and the brand easier to trust.
What I design in practical terms
Purposeful moodboards, a distinctive design approach and image principles tailored to your positioning.
Message hierarchy, page rhythm, data visualisation, case studies and complex content made clear and engaging.
Responsive page designs, navigation, forms and calls to action tailored to your different buyer profiles.
Documented components, rules and usage patterns, carried through development to protect design quality.
Content architecture
An effective website does not simply stack corporate pages. It delivers the right argument at the right moment: understand the offer, recognise the fit, evaluate the proof, then take action.
The hub · Home
The homepage guides each audience towards the most relevant argument without presenting everything at the same level.
Clarify the offer
One page per solution to explain the promise, how it works, the benefits and the next step.
Help each audience recognise the fit
Entry points tailored to the priorities, vocabulary and objections of each market or buyer profile.
Provide proof
Results, context and strategic choices presented to make your expertise concrete and credible.
Support consideration
Useful content that answers early-stage questions and builds the relationship before direct contact.
Convert interest
Calls to action matched to the prospect’s level of intent—not one isolated button at the end of the journey.
This map is a starting point. The number of pages, their sequence and visual direction are defined around your offers, audiences and sales cycle.
AI-Ready website
An AI-ready website cannot promise automatic citations from AI systems. It makes your content easier for search engines, teams and compatible AI tools to understand, reuse and evolve.
Offers, case studies, expertise and metadata are organised as reusable, connected content.
Semantic HTML, structured data, sitemaps and context files help compatible systems understand your expertise and how your content relates.
The CMS and content model can later support editorial assistance, multilingual adaptation, research or targeted automation.
Brand rules, the design system, editorial approval and access rights govern AI use instead of allowing it to dictate the experience.
The exact building blocks depend on the real need. The goal is to enable useful applications—not to add AI as a label.
Quick assessment
Five questions to estimate the number of pages and sections your project may need.
References
Three recent projects where positioning, art direction, UX/UI and development work as one coherent response.
Frequently asked questions
Technology is selected around your requirements—not the other way around. I can recommend WordPress, a custom CMS or another solution depending on the project.
It depends on your offer and audiences. A B2B website often needs between 8 and 20 pages; the exact scope is defined during strategic framing.
Copy and visuals are generally supplied by your team. If needed, I can recommend a specialist copywriter or work from your existing content.
A standard B2B website typically takes four to eight weeks from strategic framing to launch. The precise timeline depends on the agreed scope.
Yes. Semantic architecture, content, internal linking, metadata, structured data, sitemaps and performance are considered during design—not added as an afterthought.
Yes. Handover documentation is included so your team can update copy, images and pages independently.
After we discuss your offer, audiences and objectives, you receive a detailed, no-obligation quote within 24 hours.
Yes. It is central to the service: creative concept, visual language, editorial design, UX/UI and design system. I personally oversee it through development so the finished website remains faithful to the approved design.
It means the architecture, content and CMS are prepared for compatible tools to understand and use: structured data, machine-readable context and the option to add AI-assisted workflows. This supports future use cases without promising citations or rankings in any AI service.
B2B website design · From strategy to launch
Request a quoteLaunching something new, refreshing your brand or evolving your website?
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15+
years of experience
500+
projects completed
100+
clients served
