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How much does a sales brochure cost?
Format, provider, copywriting, printing: your early choices can make the budget vary fourfold. This guide breaks down real price ranges for a B2B brochure project.
What budget should you plan for your brochure?
Laying out ready-made content is different from creating an original design or writing a brochure from scratch. Compare the project scope and services first, then the page count.
The amounts below are publicly listed benchmarks in euros, excluding VAT, reviewed on 25 October 2026. They cover specific services offered by different providers, not Altay Dagistan packages or a statistical average. Printing is quoted separately.
Refresh an existing brochure
Your offer is defined. You need to update a brochure for sales meetings or a trade show.
- Format
- A4 finished-size brochure
- Pages
- 4 pages
- Copy
- Finalised and supplied
- Visuals
- Existing photos and logos
- Optional
- Retouching and new visuals
- Deliverables
- Print-ready PDF
Create your first brochure
Present your company or an offer with a visual direction designed specifically for this brochure.
- Format
- A4 finished-size brochure
- Pages
- 4 pages; other page counts quoted separately
- Copy
- Supplied by your team
- Visuals
- Bespoke cover and layout
- Optional
- Original infographics and illustrations
- Deliverables
- Print-ready PDF
Structure a sales catalogue
Organise a product range, several services or a more detailed company presentation.
- Format
- Catalogue; format to be agreed
- Pages
- 8–16 pages
- Copy
- Product or service descriptions supplied
- Visuals
- Photos and product sheets supplied
- Optional
- Infographics and complex tables
- Deliverables
- High-resolution PDF + interactive PDF
Commission copy and design
Your sales brochure needs to be written and designed before it is shared with prospects.
- Format
- Company brochure
- Pages
- 6–8 pages
- Copy
- Copywriting included
- Visuals
- Brochure graphic design
- Optional
- Original illustrations and translation
- Deliverables
- Written and designed brochure
What the design budget covers
Page layout
Information architecture, message hierarchy, grids, typography and page rhythm.
Image preparation
Selection, cropping and light retouching to bring photos, icons and illustrations together.
Brand guidelines
Application of existing colours, typography, logos, usage rules and graphic elements.
Revision rounds
Content corrections, detail adjustments and design approval at agreed stages.
Print-ready files
High-resolution CMYK PDF with bleed, crop marks and prepress checks.
B2B sales brochure · UBI Solutions · © Altay Dagistan
Online template vs art director
The choice also depends on how much work you want to take on: adapt a template yourself, or commission a brochure built around your offer and your prospects.
| What changes | ||
|---|---|---|
| Your team defines the messages and priorities. | Prospects’ expectations and objections shape the brief. | |
| Adapt your copy to the template’s content blocks. | Prioritise arguments around the benefits of your offer. | |
| Customise a layout that other brands can also use. | An original visual direction built around your positioning. | |
| Select or create the images and diagrams yourself. | Visuals, diagrams and evidence chosen to explain the offer. | |
| Place contact details and calls to action yourself. | A reading journey that leads to a specific action. | |
| Check readability, finishing and exports in-house. | Composition checks and files prepared for the agreed uses. | |
| One-off needs, simple offers and a team with time available. | Complex offers, differentiation and important sales objectives. |
Quality matters for conversion.
A clear offer, credible arguments and an obvious next step: the overall quality of your brochure can make a substantial difference to its ability to turn a reader into a prospect.
B2B tech sales material · Layout and art direction · © Altay Dagistan
© Altay Dagistan
Printing costs at a glance
Printing is additional to the graphic design budget. Indicative prices below are for an A4 finished-size, bi-fold brochure on 350 gsm coated paper:
| Quantity | Printing price incl. VAT | Finish |
|---|---|---|
| 100 copies | €150–€250 | Standard matt lamination |
| 250 copies | €200–€350 | Matt or gloss lamination |
| 500 copies | €280–€450 | Lamination; spot UV may be available |
Key takeaways
The budget depends on the work involved: laying out ready-made content, creating an original presentation, structuring a catalogue or writing the brochure. The public benchmarks above are expressed in euros excluding VAT and cover different scopes of work.
To compare quotes, specify what you will supply, what still needs to be created, the expected deliverables and your timeline. Ask for design, copywriting, image licensing, adaptations and printing to be listed separately.
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