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How much does a commercial brochure cost?
Format, service provider, writing, printing — the budget varies from simple to quadruple depending on the choices made upstream. This guide details the actual ranges for a B2B brochure project.
💰 What the budget includes
sales brochure · UBI Solutions — B2B SaaS publisher · © Altay Dagistan
📄 Prices by format
The format is the first factor that determines the budget. The more the number of pages increases, the more the layout work – and the more specific the printing constraints.
📊 Freelance graphic designer vs agency vs template
The type of service provider directly influences the price – and not always in proportion to the quality of the result.
Price range · 3-part brochure (€ excluding VAT)
No-code tools: Canva, Adobe Express, online templates
0 to 100 € excluding tax — generic result, not adapted to a B2B brand identity
Tailor-made creation, respect of the charter, single contact, controlled price
€600 to €1,200 excluding VAT — best quality/price ratio for an SME or ETI
Dedicated team, project management, calls for tenders, senior AD
€1,500 to €3,000 excluding tax and more — justified budget for high volumes or requirements
B2B tech sales support — layout and art direction · © Altay Dagistan
⚖️ What makes the price vary
For the same format, the price can double depending on the conditions of the project. The variables below apply in most missions.
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Texts and visuals provided finalizedPrice in the low range. The layout is the heart of the service — the rest is already ready.
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Editing requiredAdditional €200 to €500 excluding tax depending on volume. B2B copywriting is billed separately from layout.
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No photos availableAdditional €50 to €200 excluding tax for the purchase of visuals from an image bank depending on the required licenses.
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No brand guidelinesIf the brochure must be created without a defined visual identity, an upstream creation step is necessary — this is a separate project from the brochure project.
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Short deadlineAn urgent project (less than 5 working days) may result in a price increase depending on the current load.
© Altay Dagestan
🖨️ Printing prices (benchmarks)
These costs are added to the graphic design budget. As an indication, for an A4 2-panel brochure on 350 g/m² coated paper:
| Quantity | Printing price excluding tax | Finishing |
|---|---|---|
| 100 copies. | 150 – 250 € | Standard matte lamination |
| 250 copies. | 200 – 350 € | Matte or glossy lamination |
| 500 copies. | 280 – 450 € | Lamination + selective varnish possible |
🎯 What to remember
For an SME or a B2B company that already has its brand guidelines and texts, a 2 or 3-part brochure represents 400 to 900 € excluding tax in graphic design. By adding printing (100 to 250 copies), the total budget is between 600 and 1,400 € excluding tax.
For more complex projects – including writing, several formats, large volume of pages – the quote remains the only way to obtain a precise price adapted to your situation.
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