Kakemono & Roll-up - Prices

How much does it cost to create a professional kakemono?

Printing, graphic design, deadlines - when budgeting for a kakemono for a trade show or B2B event, prices can vary from simple to quadruple, depending on what's included. Here are the real rates, item by item.

📐 Two different positions

Most searches on «kakemono price» lead to printers who sell the structure + printing for €30 to €220. This is the cost of the physical support. It's not the cost of graphic design.

For a professional kakemono used in a B2B context - trade show, stand, showroom, corporate event - you need to budget for both separately.

💰 Graphic design rates

The cost of creation depends on the number of kakemonos, the level of personalization and whether or not a graphic charter exists.

🖨️ Printing rates (benchmarks)

These prices apply to the standard roll-up roll-up with aluminum frame, format 85 x 200 cm - the most common format for trade shows.

📊 Total budget by project profile

By combining graphic design and printing, here are realistic budget envelopes according to project level.

⚙️ What makes the price vary

• ✅
  You have a graphic charter and the elements ready - price range. Creation is limited to page layout and preparation of the proof file.
• 🎨
  Full visual creation required - the design of the visual (illustrations, composition, photo processing) is added to the layout. Expect to pay an additional €100 to €150 before tax.
• 📦
  Series of kakemonos - the creation of a common template, followed by a series of variations, is more efficient than many independent creations. Prices per unit are lower from the 2nd visual onwards.
• ⚡
  Urgent deadline - a trade show in less than 5 working days may incur a surcharge on the graphic design. Express printing (48 h) is possible, but must be arranged with the printer.
• 📷
  No visuals available - the purchase of photos from an image bank represents between €30 and €80 (excl. VAT) per visual, depending on the license.

🏢 Professional kakemonos: B2B changes

A kakemono used at a B2B trade show - Tech, SaaS, FinTech, QHSE, BTP - can't look like a bakery roll-up. The stakes are different: you're in front of decision-makers, buyers and potential partners. The visual must instantly convey your positioning and credibility.

In concrete terms, this means strict visual hierarchy (logo, main message, benefits, contact), high-resolution visuals, and strict adherence to the graphic charter. A poorly constructed kakemono in the middle of a well-designed competing stand works against you.

🗂️ Examples of achievements

Kakemonos and roll-ups for B2B customers at trade fairs and events.

📌 Things to remember

For a professional B2B kakemono with an existing graphic charter, the total budget (design + mid-range printing) is between 320 and €450 excl.. For a complete creation with top-of-the-range printing, expect to pay 500 to 650 € excl..

A common mistake is to cut back on graphic design to save on overall cost. A quality physical medium with a sloppy visual is still a failed kakemono.