Trade show · Guide
Trade show: 5 visual supports to prepare before the big day
You have reserved your space, confirmed your presence. But the visual supports have not yet been ordered. Here are the 5 supports to plan for, with technical specifications, design points of vigilance, and an interactive planner so you don't forget anything.
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© Altay Dagestan — EthiFinance
It is the most used support in salons. Lightweight, transportable, assembled in seconds. A well-designed kakemono identifies your brand from a distance, summarizes your offer, and gives an immediate professional image to your stand.
| Parameter | Recommended value |
|---|---|
| Standard format | 85 x 200 cm or 100 x 200 cm |
| File format | Vector PDF or AI |
| Resolution | 150 DPI minimum at full size |
| Bleed | Yes, required (5mm) |
| Colorimetric mode | CMYK |
⚠️ Design points of vigilance
- 👁️Typography readable at 3 meters: generous sizes, strong contrast, short messages
- 🎯Designed to catch the eye while moving, not to be read word for word
- 📍Logo well placed at the top, clear visual hierarchy from top to bottom
- 🚫An overloaded visual repels. Fewer elements, more impact
© Altay Dagestan — ADO Habitat
To delimit a space or create a more imposing visual structure. The umbrella stand can be assembled without tools in less than 5 minutes. It exists in half-moon, square or rectangular version.
| Parameter | Recommended value |
|---|---|
| Frequent format | 3 x 2.25m or 2.4 x 2.4m |
| Main use | Stand background, divider, brand wall |
| Resolution | 100 DPI minimum (large format) |
⚠️ Design points of vigilance
- ✅Graphics file covering the entire surface: the slightest error is visible on a large scale
- 👆Logo and main message at the top of the visual, always visible even partially hidden
- 🚫Do not concentrate the information in the lower half: equipment and visitors will hide it
© Altay Dagestan — Cocolabs / Tech for Retail
This is the reception station for your space. A structure dressed in the colors of your brand, which serves as a point of contact with visitors. Some models are hollow and allow you to store equipment.
| Parameter | Recommended value |
|---|---|
| Usual dimensions | 100 x 50 x 100 cm approximately |
| Variations | Folding counter, L-shaped counter, illuminated podium |
⚠️ Design points of vigilance
- 👀First point of visual contact for approaching visitors: take care of the facade
- 🔠Logo large enough, text readable from 1.5 meters
- 💡On luminous models, check the color rendering in backlighting before validation
© Altay Dagestan — UBI Solutions
A stand without materials to distribute is a missed opportunity. Visitors who stop want to leave with something concrete. The brochure is the support to be given to qualified contacts after the exchange.
| Support | Format | Usage |
|---|---|---|
| Flyer | A5 or DL | Wide distribution, quick grip |
| sales brochure | A4 2 or 3 panels | Qualified contacts, detailed offer |
⚠️ Design points of vigilance
- 🔠Clear hierarchy: hook, offer, contact. In this order
- 🎨Use exactly the same colors and typographies as your other media
- 🗑️A poorly designed flyer ends up in the trash at the exit of the show
© Altay Dagestan — Barbatus AI
The most used direct exchange medium in B2B. A contact who leaves with your card has something physical to find after the show. Allow 200 to 500 copies per sales representative present.
| Parameter | Recommended value |
|---|---|
| Standard format | 85x55mm |
| Grammage | 350-400gsm recommended |
| Finishes | Matte lamination, selective varnish, soft touch |
| Quantity | 200 to 500 copies. by salesperson |
⚠️ Design points of vigilance
- ✅Essential information only: name, title, email, telephone, website
- 🎨The business card must be visually consistent with all other stand materials
- 💡A premium finish (soft touch, selective varnish) reinforces the perception of quality upon delivery
🗓️ Complete booth planner
Enter the date of your show and select the materials to prepare. The planner automatically calculates your deadlines and gives you a budget estimate.
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🗂️ Examples of achievements
Trade show materials produced for B2B clients in a professional event context.
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Design of your visual supports from A to Z, from creation to proof.
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