Pricing Guide

Freelance Web Designer prices: understand the prices

The rates for a freelance web designer vary from one project to another. A website can cost a few hundred euros or several thousand. This guide details the construction of these prices, the elements to anticipate and the realistic ranges according to the project types.

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Estimate excluding tax (for information only)
600 € – 1 500 €
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1. Why do prices vary?

Designer expertise

Mastery of UX, UI, information hierarchy and interactions structures the price.

Site type

A landing page requires fewer resources than a multi-page site or a premium platform.

Scope of UX work

Architecture, wireframes and user journey analysis require prior thought.

Web integration

The strict delivery of the design differs from a complete integration under a CMS.

2. Average prices by project type

Project type Price range (excluding tax)
Landing page / One-page 🎯 600 € – 1 500 €
business website (3 to 6 pages) 📄 1 200 € – 3 500 €
Premium business website 💎
Advanced UX, animations, strong identity, content structuring
3 500 € – 7 000 €
Site redesign 🛠️ 800 € – 4 000 €
(depending on the existing)

3. Hourly rate

The hourly rate is between €40 and €70 excluding tax. It applies specifically to:

  • Graphic retouching
  • Technical maintenance
  • Ad hoc adjustments
  • Additions to existing
💡 For the creation of a complete project, flat rate billing is the norm.

4. Structure of a quote

A professional document details each step. Must include:

  • Needs analysis
  • UX Mockups
  • UI design
  • Tree structure
  • Back and forth
  • Integration
  • Responsive testing
  • Source files

5. Freelance or agency

Freelance Web Designer

  • Reduced structural costs
  • More accessible prices
  • Direct relationship and communication
  • High flexibility

Web agency

  • Multiple teams
  • More cumbersome validation processes
  • High rates
  • Required for very large scale projects

6. CMS technologies and solutions

WordPress

The market standard, adapted and developed with an exclusive theme.

Advantages: Intuitive back office, infinite scalability, strong community.
Disadvantages: Requires rigorous maintenance for safety.

Webflow

The high-end “low-code” reference focused on visual design.

Advantages: Smooth animations, fast hosting, integrated security.
Disadvantages: Closed ecosystem (lock-in), monthly platform billing structure.

Flexible CMS

The “Headless” approach which separates the database from the interface.

Advantages: Extreme display speeds, maximum security, omnichannel deployment.
Disadvantages: Higher initial development cost, complex technical management.
My 100% tailor-made method 🎯

Whatever the technical solution chosen, the websites that I create are designed and developed specifically for you. From the initial concept to final deployment, I design unique interfaces (without template) in order to strictly meet your real objectives.

7. Select a reliable service provider

The evaluation of a web designer is carried out on factual criteria ⚖️:

Strong portfolio
Demonstrated UX/UI mastery
Clear methodology
Deliverables listed
Pricing transparency
Analysis of objectives

In brief

The cost depends on expertise, technical scope and type of platform. Anticipating needs guarantees budget accuracy.

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Pricing FAQs

Are hosting and maintenance included in these prices?

Generally no. Creating the site and hosting it are two separate positions. Hosting is often billed directly to the customer by the host to guarantee exclusive ownership of the site. Technical maintenance is the subject of a separate package.

Should there be hidden or recurring costs with a freelancer?

A well-constructed freelance web design quote details all upfront costs. The only recurring costs to anticipate subsequently are hosting, the domain name, and possibly the licenses of certain premium plugins or the monthly subscription of platforms like Webflow.

Why is there such a difference in price between a business website and a premium site?

A premium site involves in-depth research work on the UX (user journey), complex animations, very advanced artistic direction and often advanced features or a headless CMS. The design and development time is therefore considerably longer.

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