Trade show - Guide
Trade show: 5 visual aids to prepare before the big day
You've booked your space, confirmed your presence. But you haven't yet ordered your visual aids. Here are the 5 media you need to plan for, with technical specifications, design points to watch out for, and an interactive planner so you don't forget a thing.
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Altay Dagistan - EthiFinance
It's the most widely used stand in salons. Lightweight, portable, and set up in seconds. A well-designed kakemono identifies your brand from a distance, summarizes your offer, and gives your stand an immediate professional image.
| Parameter | Recommended value |
|---|---|
| Standard format | 85 x 200 cm or 100 x 200 cm |
| File format | Vector PDF or AI |
| Resolution | 150 DPI minimum at actual size |
| Bleed | Yes, mandatory (5 mm) |
| Colorimetric mode | CMYK |
⚠️ Design points of attention
- 👁️3-meter legible typography: generous sizes, high contrast, short messages
- 🎯Designed to catch the eye on the move, not to be read word for word
- 📍Logo well positioned at the top, clear visual hierarchy from top to bottom
- 🚫An overloaded visual repels. Fewer elements, more impact
Altay Dagistan - ADO Habitat
To define a space or create a more imposing visual structure. The umbrella stand can be set up without tools in less than 5 minutes. Available in half-moon, square or rectangular versions.
| Parameter | Recommended value |
|---|---|
| Frequent format | 3 x 2.25 m or 2.4 x 2.4 m |
| Main use | Stand backgrounds, dividers, brand walls |
| Resolution | 100 DPI minimum (large format) |
⚠️ Design points of attention
- ✅Graphic file covering the entire surface: the slightest error is visible on a large scale
- 👆Logo and main message at the top of the visual, always visible even when partially hidden
- 🚫Don't concentrate information in the lower half: it will be obscured by equipment and visitors.
Altay Dagistan - Cocolabs / Tech for Retail
This is the welcome station for your space. A structure dressed in your brand's colors, serving as a point of contact with visitors. Some models are hollow and can be used to store equipment.
| Parameter | Recommended value |
|---|---|
| Standard dimensions | 100 x 50 x 100 cm approx. |
| Declinations | Folding counter, L-shaped counter, illuminated podium |
⚠️ Design points of attention
- 👀First point of visual contact for approaching visitors: take care of the facade
- 🔠Sufficiently large logo, text legible at 1.5 metres
- 💡On illuminated models, check backlight color rendering before validating.
Altay Dagistan - UBI Solutions
A stand with no material to hand out is a missed opportunity. Visitors who stop by want to leave with something concrete. The brochure is the medium to hand out to qualified contacts after the exchange.
| Support | Format | Usage |
|---|---|---|
| Flyer | A5 or DL | Wide distribution, fast grip |
| Sales brochure | A4 2 or 3 panels | Qualified contacts, detailed offer |
⚠️ Design points of attention
- 🔠Clear hierarchy: teaser, offer, contact. In this order
- 🎨Use exactly the same colors and typography as your other materials
- 🗑️A poorly designed flyer ends up in the garbage can at the end of the show
Altay Dagistan - Barbatus AI
The most widely used direct exchange medium in B2B. A contact who leaves with your card has something physical to return to after the show. Plan on 200 to 500 copies per salesperson present.
| Parameter | Recommended value |
|---|---|
| Standard format | 85 x 55 mm |
| Grammage | 350 to 400 g/m² recommended |
| Finishes | Matt lamination, selective varnish, soft touch |
| Quantity | 200 to 500 copies per salesperson |
⚠️ Design points of attention
- ✅Essential information only: name, title, email, telephone, website
- 🎨The business card must be visually consistent with all other stand materials.
- 💡A premium finish (soft touch, selective varnish) reinforces the perception of quality on handover.
🗓️ Complete stand planner
Enter the date of your show and select the media to be prepared. The planner automatically calculates your deadlines and gives you a budget estimate.
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🗂️ Examples of achievements
Exhibition materials produced for B2B customers in a professional events context.
