A business website is the digital presence of reference for companies that want to be found, understood and contacted online. Definition, functions, content and cost. The essentials before launching a project.
Definition
A business website is a website designed to present a company, its services and its positioning, without sales or online transaction functionality. Its role is to inform, reassure and trigger contact.
This is the most common site format for service providers, software publishers, firms and B2B SMEs. It is aimed at your prospects, partners and investors. Not to a buyer clicking “add to cart”.
73 %
of French SMEs have a website
5 dry
to convince a visitor to stay on the page
3 times
more contacts for businesses with an optimized site
What is the purpose of a business website?
A business website fulfills several concrete functions for your business.
Being found on Google
A structured and optimized site captures organic traffic on queries related to your activity, your sector or your geographic area, without spending on advertising.
Establish your credibility
Before any meeting or signature, a prospect checks your online presence. A professional site closes the door to doubts and validates the decision to contact you.
Generate qualified contacts
Form, appointment booking, direct number: the site converts visitors into prospects without an intermediary, 24 hours a day.
Present your offer in detail
Products, services, features, use cases: the site is where you explain what you do with the level of detail that a salesperson cannot always convey alone.
Affirm your difference
Your market is competitive. The site is the first place where a prospect understands why you, rather than another. By the design, the speech and the evidence you choose to put forward.
Support the sales cycle
Link shared after a first exchange, support sent before a demo, validation of an offer: the site works between each commercial interaction.
Why you need it
A business website is not a communication option. It’s a necessary point of passage in the B2B buying journey — before the first call, before the demo, before the signature.
Your competitors are already online
Without a site, you don’t exist in the comparison phase. The prospect chooses from those he was able to evaluate.
Review95%
Your prospect is looking for you before calling
The majority of B2B buyers do research online before making any initial contact. What they find determines whether they call.
Review90%
Your site works when you are not working
A site answers questions, presents the offer and captures contacts 24 hours a day, including outside business hours.
High82%
Credibility is at stake in seconds
A neat site instantly validates your seriousness. A dated or missing site generates doubt that is not easily overcome.
High78%
You are losing leads without knowing it
Prospects who can't find what they're looking for don't report it. They simply move on to the competition.
Important68%
What a business website contains
An effective business website is based on four fundamental pages. Other sections are added depending on the activity: blog, testimonials, portfolio, legal notices.
altaydagistan.com/
01
Home page
Hook, value proposition, main call to action. This is the most viewed page. She must convince in a few seconds.
altaydagistan.com/services
02
Services page
Details of services, targets, benefits. The page that prospects visit just before contacting you.
altaydagistan.com/about
03
About Page
Company identity, team, values, history. It humanizes the relationship even before the first contact.
altaydagistan.com/contact
04
Contact page
Form, contact details, appointment making. The final conversion point. Its clarity determines the rate of contact.
How much does a business website cost?
Prices vary depending on the type of service provider, the number of pages, and the integrated features. Here are the ranges observed in France for a professional business website.
Type of service
Price excluding tax
For whom
Deadline
Premium template (DIY)
100 – 500 €
Very small budgets, self-employed
Varies
Freelance web designer
1 500 – 6 000 €
SMEs, startups, service providers
3 – 6 weeks
Web agency
5 000 – 20 000 €+
Large accounts, multi-market projects
2 – 5 months
What makes the price vary: number of pages, blog integration, creation of text and visual content, initial SEO optimization, hosting, maintenance included or not.
Creation of business website · ParisAre you looking for a web designer to create your business website? Quote within 24 hours.
The two are often confused. The difference is structural: landing page is a single page with a single conversion goal (registration, download, quote). A business website is a set of pages that covers all company communication.
business website
Global communication
Multiple pages and sections
Navigation, menu, footer
Natural referencing on several keywords
Long lifespan (2 to 5 years)
Suitable for established businesses
Landing page
Single conversion
Single page without navigation
A single call to action
Optimized for a campaign or product
Short lifespan (campaign)
Suitable for launches, offers, advertising
The two are complementary: a business website serves as a permanent base, a landing page targets a specific action as part of a campaign. Most businesses need both eventually.
Freelance Web Design · Paris
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