Trade show - Guide
Trade show stand: how to prepare a complete visual kit?
Kakemonos, tablecloths, flyers, brochures, badges: preparing a stand without forgetting a support at the last minute takes planning. Here's a complete list of visual elements to consider, with associated deadlines and budgets.
🗂️ Visual kit supports
An effective professional stand is based on a clear hierarchy of media. Some are visible from afar and attract attention, others accompany the conversation and leave a trace after the event.
⏰ Typical retroplanning
Most stand problems come from starting too late. Express print deadlines are expensive and leave little room for corrections.
| Pre-show lead time | Action | Manager |
|---|---|---|
| 8 weeks | Graphic designer brief: formats, messages, number of media | Customer + designer |
| 6 weeks | Kakemono and brochure design | Graphic designer |
| 5 weeks | Validation of kakemono and brochure proofs | Customer |
| 4 weeks | Launch of kakemono, brochure, flyer and card printing | Printer |
| 3 weeks | Print reception: quality control | Customer |
| 1 week | Test kakemono assembly: check the mechanism | Customer |
| J - 1 | Material preparation: complete checklist | Customer |
📊 Budget for complete visual kit by stand size
Estimated graphic design + printing budget (€ excl. VAT)
| Stand size | Recommended kit | Estimated budget excl. |
|---|---|---|
| Compact stand (2 x 2 m) | 1 kakemono, brochure, business cards, flyers | 800 - 1 500 € |
| Standard stand (3 x 3 m) | 2 kakemonos, leaflets, cards, flyers, tablecloths | 1 500 - 2 800 € |
| Large stand (6 m +) | 3-4 kakemonos, brochure, cards, flyers, counter | 3 000 - 6 000 € |
✅ D-day checklist
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Kakemonos Accessories: brackets, rods, carrying cases. Test the mechanism the day before.
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Inserts In a protected box. Allow 20 % extra stock.
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Umbrella stand Test assembly and disassembly the day before. Check that the transport bag is well packed.
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Business cards one stack per salesperson, and a reserve in the bag.
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If screen present HDMI cable, adapter, spare USB key with presentation.
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Stand equipment tablecloth, double-sided tape, scissors, pens, notebook for contacts.
🎨 Visual consistency
The most frequent problem on B2B stands is visual inconsistency. Kakemono created 3 years ago, brochure redone last year with different colors, flyers printed in a hurry with a different logo.
An effective visual kit is based on a unified graphic charter: same colors, same typography, same treatment of visuals on all media. This is what gives visitors to your stand an immediate impression of professionalism.
🗂️ Examples of achievements
Kakemonos and trade-show supports produced for B2B customers in an event context.
📌 Things to remember
A complete visual kit for a standard B2B trade show stand includes at least a kakemono, a brochure, flyers and business cards. Consistency between these materials is just as important as each one individually.
Starting preparation 6 to 8 weeks before the event avoids the extra cost of express printing, and leaves enough time for validation back and forth.
Planning a trade show?
Creation of kakemonos, leaflets and complete visual aids, quotation within 24 hours.
See the kakemono page
