Sales brochure - Rates

How much does a sales brochure cost?

Format, service provider, copywriting, printing—the budget can vary by a factor of four depending on the choices made early on. This guide details the actual price ranges for a B2B brochure project.

💰 What's in the budget

Sales brochure - UBI Solutions - SaaS B2B editor - © Altay Dagistan

📄 Prices by format

The format is the primary factor that determines the budget. The more pages there are, the more extensive the layout work becomes—and the more specific the printing requirements are.

📊 Freelance vs. agency vs. template

The type of service provider has a direct impact on the price - and not always in proportion to the quality of the result.

B2B tech sales support - layout and art direction - © Altay Dagistan

⚖️ What makes the price vary

For the same format, the rate may double depending on the project requirements. The factors listed below apply to most projects.

• Finalized text and visuals provided

  Pricing is on the lower end of the range. The layout is the core of the service—the rest is already prepared.
• Drafting required

  An additional €200 to €500 (excluding tax), depending on the volume. B2B copywriting is billed separately from layout design.
• No photos available

  An additional €50 to €200 (excluding tax) for the purchase of images from a stock photo library, depending on the required licenses.
• No graphic guidelines

  If the brochure is to be designed without a defined visual identity, a preliminary design phase is necessary—this is a separate project from the brochure project.
• Short lead time

  An urgent project (less than 5 business days) may incur an additional fee depending on our current workload.

Altay Dagistan

🖨️ Printing rates (benchmarks)

These costs are in addition to the graphic design budget. As a rough guide, for a two-panel A4 brochure printed on 350 g/m² coated paper:

🎯 Things to remember

For an SME or B2B company that already has its own graphic charter and texts, a 2- or 3-panel brochure represents 400 to 900 € excl. in graphic design. Adding printing (100 to 250 copies), the total budget is between 600 and €1,400 excl..

For more complex projects—including copywriting, multiple formats, or a large number of pages—a quote is the only way to get an accurate price tailored to your situation.