Sales brochure - Rates
How much does a sales brochure cost?
Format, service provider, copywriting, printing - the budget varies from simple to quadruple depending on the choices made upstream. Here are the actual budget ranges for a B2B brochure project.
📐 What's in the budget
The total cost of a sales brochure is divided into two distinct items: the graphic design and the’print. These two parts can be entrusted to the same service provider or managed separately.
Graphic design covers page layout, typography, visual processing and proofreading. Printing depends on the format, weight, quantity and finishes chosen.
In most B2B projects, the graphic designer delivers the files ready for printing - the customer then chooses the printer.
💰 Prices by format
| Format | Pages | Creation rate excl. | Typical use |
|---|---|---|---|
| 2-panel A4 | 4 pages | 300 - 700 € | Company presentation, service offer |
| 3-part A4 | 6 pages | 600 - 1 200 € | Product brochure, structured presentation |
| Stapled brochure | 8 pages + a | On request | Catalog, report, corporate booklet |
| Duplex A4 | 2 pages | 200 - 400 € | Product sheet, commercial one-pager |
📊 Freelance vs. agency vs. template
The type of service provider has a direct impact on the price - and not always in proportion to the quality of the result.
Price range - 3-part brochure (€ excl. VAT)
| Service provider | Average rate excl. | For whom |
|---|---|---|
| Online template | 0 - 100 € | Very small budgets, non-B2B use |
| Freelance graphic designer | 600 - 1 200 € | Recommended for SMEs Made-to-measure creation, respecting the charter |
| Communication agency | 1 500 - 3 000 €+ | Key accounts, tenders |
⚙️ What makes the price vary
For the same format, the rate can be doubled depending on project conditions.
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You provide finalized texts and visuals - rate in the low range. The layout is the heart of the service.
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Drafting required - allow an additional €200 to €500 before tax, depending on the volume of content.
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No photos - the purchase of visuals from an image bank represents an additional €50 to €200 excluding VAT, depending on the license.
-
No graphic guidelines - if the brochure is to be created without a defined visual identity, an upstream creative phase is necessary. This is a separate project.
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Short lead time - an urgent project (less than 5 working days) may incur a surcharge.
🖨️ Printing rates (benchmarks)
These costs are in addition to the graphic design budget. As a rough guide, for an A4 2-panel brochure on 350 g/m² coated paper :
| Quantity | Printing price excl. | Finish |
|---|---|---|
| 100 copies. | 150 - 250 € | Standard matte lamination |
| 250 copies. | 200 - 350 € | Matt or gloss lamination |
| 500 copies. | 280 - 450 € | Laminating + selective varnishing possible |
📌 Things to remember
For an SME or B2B company that already has its own graphic charter and texts, a 2- or 3-panel brochure represents 400 to 900 € excl. in graphic design. Adding printing (100 to 250 copies), the total budget is between 600 and €1,400 excl..
For more complex projects - including copywriting, multiple formats, large page volumes - a quote is the only way to get a precise price for your situation.
🗂️ Examples of achievements
Some sales brochures produced for B2B customers - SMEs, startups and key accounts.
Do you have a brochure project?
Examples of projects and quotations within 24 hours.
See the sales brochure page
