B2B visual identity · Logo, brand guidelines, visual system
Request a quoteBuilding a visual identity for B2B companies
Logo, palette, typography, complete brand guidelines. One visual system across all your materials, designed for demanding markets.
Client references
What a full visual identity includes
A visual system, not a standalone logo. Every deliverable is designed to work together, across all your print and digital materials.
Visual identities designed for B2B markets
Tech startups, cybersecurity, SaaS, FinTech: projects across sectors where visual credibility is decisive.
Which visual materials do you need ?
Seven questions about your business. The configurator identifies the materials relevant to your situation and generates a list ready to attach to your brief.
The quote is free. Attach this list to your message for an exact price within 24 h.
of experience in B2B branding
EthiFinance, ACG, Cocolabs, UBI Solutions…B2B tech clients delivered
Average delivery time for a full guideline
Frequently asked questions about visual identity
For a specialized freelancer, a full visual identity (logo, palette, typography, guidelines, real-world examples) falls between €2,000 and €6,000 excl. VAT depending on system complexity and the volume of deliverables included. The exact quote is free and provided within 24 h after your brief.
The logo is a mark. Visual identity is the complete system that governs how the brand presents itself: logo, colors, typography, grid, usage rules. A logo with no system leads to inconsistencies across your materials as different providers and years go by.
You receive the Illustrator source files (.ai) for the logo, PNG/SVG/PDF exports in every version, the brand guidelines as a PDF, and the Figma file for the visual system. You have full ownership of all files.
The project runs entirely remotely, via email exchanges and video calls. The large majority of clients are outside Paris or outside the Île-de-France region. The method is the same, the deliverables identical.
Three revision rounds are included in the logo phase. The brand guidelines are presented once the logo is approved: one revision round is planned at that stage. Beyond that, additional revisions are billed by the day.
No, the web redesign is a separate assignment. It can be carried out in parallel or right after the guidelines are delivered. The two assignments are compatible and often combined into a single overall project.
Let's talk about your project
Launching something new, refreshing your brand or evolving your website?
Tell me about your context, goals and constraints — I'll get back to you personally.
15+
years of experience
500+
projects completed
100+
clients served