Barbatus AI Brand Identity
Client: Iceberg Data Lab
Logo and brand guidelines for Barbatus, Iceberg Data Lab’s AI ESG assistant, designed for ESG analysts.
Barbatus uses generative artificial intelligence to help analysts interpret the ESG data of the companies in their portfolio. In response to their questions, the tool generates fully sourced written explanations in real time, to improve benchmarking and to better understand how companies can reduce their environmental impact.
The brief called for an identity aligned with Iceberg Data Lab’s own brand, built around blue, that still felt professional and technological. The name Barbatus comes from the bearded vulture, a protected bird of prey: the logo builds on that inspiration with a bird of prey drawn from a network of connected points.
The project includes the logo (main and alternative versions), its variations and usage rules, the color palette, the typography, an icon set, business cards, an e-mail signature and LinkedIn visuals for the interface launch and a webinar.
Main logo and alternative versions
The main, stacked version and a horizontal version for narrow spaces, also set in white on colored backgrounds.
Logo variations
Color, black, grayscale, white on blue or orange: the symbol stays legible on every background.
Color on white
Black on white
Grayscale on white
White on blue
White on orange
Grayscale on black
Logo usage rules
From the guidelines handed to the client: a clear space based on the cap height of the name, and the changes to avoid.
Clear space
x = cap height of the name (the framed B). No graphic or typographic element inside the area.
Avoid
Changing the colors
Distorting the logo
Moving elements apart
Resizing the name
Color palette
Blue, the main color, echoes Iceberg Data Lab’s identity. Orange complements it, while black and gray mostly carry text.
Main colors
BlueMain
- RGB
- 36 91 166
- CMYK
- 90 64 1 0
Used generously: titles, backgrounds, graphic elements and some text.
OrangeSecondary
- RGB
- 234 89 27
- CMYK
- 0 76 94 0
Complements the blue: some backgrounds and titles, occasional graphic elements.
Supporting colors
BlackText
- RGB
- 0 0 0
- CMYK
- 0 0 0 100
Mainly text and titles, sometimes graphic elements.
GrayText
- RGB
- 112 111 111
- CMYK
- 0 0 0 70
Body text and informative typography.
Icon set
Line icons covering AI, data, finance and ESG frameworks such as IFRS and CSRD, delivered in blue, orange and white.
E-mail signature
Name, role and contact details on the left, the stacked logo on the right, under a gray rule: the same person as on the business cards.
Hi Léa,
As discussed during Tuesday’s demo, your Barbatus access is now live. You can start querying the ESG data of your portfolio right away: every answer cites its sources.
Shall we book 30 minutes next week to go through your first analyses?
Best regards,
Camille Lambert
Data Scientist
+33 6 56 78 90 12
c.lambert@icebergdatalab.com
barbatus.
Launch announcement
21Variations of the announcement visual for the new AI analysis interface: blue, orange or white backgrounds, with or without the robotic hand, and different layouts.
Webinar
6Visuals for the “AI Interface Design Principles” webinar, on blue or orange backgrounds, with a globe and a robotic hand.
LinkedIn profile
5The avatar and four cover banners, carrying the French tagline “Assistant ESG IA, destiné aux analystes” (AI ESG assistant for analysts).
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