Paris Retail Week Trade Booth and Roll-up Design

Design of the visual identity for Comhit Agency, a Paris-based agency specializing in communication solutions for trade shows and professional events. The identity is built around a distinctive symbol integrated into the “O” of the logotype, evoking a star, a compass, a meeting point and connection. Designed to work independently from the Comhit name, the symbol becomes a recognizable visual marker for the brand.

The visual system extends across typography, color palette, graphic compositions, and their print and digital applications. It supports Comhit across its different touchpoints, from exhibition stand signage and sales materials to digital experiences and lead capture journeys.

The overall identity conveys a brand that is human, dynamic and driven by interaction, while establishing a clear and distinctive presence within the B2B and events sector.