Kakemono & Roll-up · Prices

How much does it cost to create a professional kakemono?

Printing, graphic design, deadlines — when you budget for a kakemono for a trade show or B2B event, the prices vary from simple to quadruple depending on what you include. Here are the real prices, item by item.

📐 Two positions to distinguish

Most searches for “kakemono price” refer to printers who sell the structure + printing for €30 to €220. This is the cost of physical medium. It is not the cost of graphic design.

For a professional kakemono used in a B2B context – trade fair, stand, showroom, corporate event – you must budget for the two separately.

💰 Graphic design rates

The creation price depends on the number of kakemonos, the level of customization and the existence or not of a brand guidelines.

🖨️ Printing prices (benchmarks)

These prices concern the standard roll-up reel with aluminum structure, format 85 x 200 cm — the most common format for trade shows.

📊 Total budget according to project profile

By combining graphic design and printing, here are the realistic budget envelopes depending on the level of the project.

⚙️ What makes the price vary

• ✅
  You have a brand guidelines and the elements ready — price in the low range. Creation comes down to layout and preparation of the BAT file.
• 🎨
  Full visual creation required — the design of the visual (illustrations, composition, photo processing) is added to the layout. Expect an additional €100 to €150 excluding tax.
• 📦
  Kakemono series — the creation of a common template and then variations is more effective than many independent creations. The price per unit drops from the 2nd visual.
• ⚡
  Urgent deadline — a show in less than 5 working days may result in a surcharge on graphic design. Express printing (48 hours) is possible but to be arranged with the printer.
• 📷
  No visuals available — the purchase of photos from an image bank represents €30 to €80 excluding tax per visual depending on the license.

🏢 Professional Kakemono: what’s changing in B2B

A kakemono used at a B2B trade show – Tech, SaaS, FinTech, QHSE, BTP – cannot resemble a bakery roll-up. The challenge is different: you are facing decision-makers, buyers, potential partners. The visual must instantly convey your positioning and credibility.

Concretely, this implies a strict visual hierarchy (logo, main message, benefit, contact), high-resolution visuals, and rigorous compliance with the brand guidelines. A poorly constructed kakemono in the middle of a well-designed competitor's stand works against you.

🗂️ Examples of achievements

Kakemonos and roll-ups created for B2B clients in trade fair and event contexts.

📌 What to remember

For a professional B2B kakemono with an existing brand guidelines, the total budget (creation + mid-range printing) is between 320 and 450 € excluding tax. For a complete creation with high-end printing, count on €500 to €650 excluding tax.

The common mistake is to cut corners on graphic design to save on the overall cost. A quality physical support with a sloppy visual remains a failed kakemono.