Print graphics - Publishing

Book cover, interior design: freelance graphic designer rates

Calling on a graphic designer to design a book involves two distinct missions with different pricing logics. Here are the actual price ranges, the variables that affect rates, and what you need to plan for depending on your project.

Cover Anthology of Breiz Atao, published by Yoran Embanner
Breiz Atao anthology (published by Yoran Embanner) Altay Dagistan

📐 What's involved in designing a cover

The cover consists of three physical sides: the front cover, the back cover and the back cover. The graphic designer delivers a print-ready PDF file with exact dimensions, including bleed.

Front coverTypography, composition, visual treatment
Back + 4th coverAbstract, author bio, publisher, barcode
Digital versionEbook, Amazon KDP cover, if requested
HD final filesCMYK for print, RGB for digital
Corrections includedDepending on the number of agreed round trips
Printer filePDF/X with 3 mm bleed, ICC CMYK profile

Work level ranges

🔌
300 - 500 €
Simple typography
Novel, essay, practical book. Photo supplied by customer, custom typographic layout.
🎨
500 - 900 €
Elaborate graphic composition
Complete art direction, advanced photo retouching, customized visual ambience.
Generative AI
🤖
600 - 1 000 €
AI-generated illustration
Prompt engineering, selection and retouching of generated images (Midjourney, Flux, SDXL), graphic integration on cover.
✏️
900 - 1 500 €+
Original illustration
Vector or digital illustration created specifically for the book. Rights assigned upon delivery.
Anthology of Breiz Atao, Yoran embanner
Breiz Atao anthology (Yoran embanner) Altay Dagistan
Widerstand, inside page, Yoran embanner
Widerstand (Yoran embanner) Altay Dagistan

📄 Interior design: how the price is calculated

Depending on the complexity of the content, rates are calculated on a per-page or fixed-price basis. A novel without illustrations is laid out differently from a technical book with tables, diagrams and footnotes.

💡
Case in point: A 180-page practical guide with sidebars and a few visuals costs around €900 to €1,300 ex-VAT for the interior layout alone.

Price per page according to type of work

Novel, autobiography, essay 3 - 5 € / page
Plain text, few or no visuals
Practical guide, non-fiction 5 - 7 € / page
Sidebars, lists, hierarchical headings, some visuals
Technical, scientific and educational book 6 - 9 € / page
Tables, formulas, diagrams, footnotes, index
Beautiful book, illustrated catalog 8 - 12 € / page
Visual layout, image management
Bretagne colonie, published by Yoran embanner
Bretagne colonie (published by Yoran embanner) Altay Dagistan

🔧 What makes the price different

Two projects with the same number of pages can have very different prices.

📝
Number of pages
Direct basis for calculation. The longer the book, the greater the benefit.
📄
File format supplied
A structured Word (Title 1, 2... styles) costs less to integrate than a PDF or a document without hierarchy.
🔄
Correction back and forth
2 to 3 cycles usually included. Beyond that, hourly fees apply.
📚
Multiple versions
Print + ebook (EPUB or adapted PDF) = two distinct layouts.
Emergency
A tight deadline on a large project may result in a surcharge.
🎨
Typographic charter
Without an existing charter, the graphic designer creates styles, fonts and visual rules from scratch.
Troménies bretonnes, éditions Yoran embanner
Troménies bretonnes (published by Yoran embanner) Altay Dagistan

💶 All-inclusive or per-page billing

Option A
Per-page billing
The final rate is adjusted to the actual volume delivered. Adapted when the manuscript is still evolving or the number of pages has not stabilized.
Recommended when
Content still being finalized, subject to additions or cuts
Option B
Total package
Budget fixed from the outset. Better visibility for the customer, better planning for the designer.
Recommended when
Number of pages defined, content fixed, layout validated before start-up
⚠️
Point of attention: specify in the quote what triggers additional costs: adding pages after the order has been placed, modifications to the text itself, additional versions.

Interactive tool

Estimate your book budget

Type of book
Number of pages : 150
150 p.
Include cover design
Indicative estimate before tax
450 - 750 €
Interior mock-up only - Final price on quotation according to document supplied
Collection Bretagne Colonie, published by Yoran embanner
Collection Bretagne Colonie (éditions Yoran embanner) Altay Dagistan

⚖️ Freelance, agency or Canva: which to choose?

Option A
Template Canva / DIY

Almost no cost, generic results. Files do not always comply with printing standards (resolution, bleed, CMYK).

Option C
Agency

Relevant if the book is part of a global branding strategy. Higher prices, often longer lead times.


Frequently asked questions

Yes, an experienced graphic designer can prepare files to the printer's exact specifications (PDF/X-1a or PDF/X-3, ICC profile, 300 dpi resolution, 3 mm bleed) and coordinate delivery. This service can be included in the quote or invoiced as an option.

Word (.docx) is the standard format. A structured document with applied heading styles (Heading 1, Heading 2...) reduces layout time and therefore cost. An unstructured document requires more preparation work.

In general, two to three correction cycles are included in the quote. Beyond that, hourly rates apply. Layout corrections only, unless otherwise specified.

Prices shown are exclusive of VAT. For auto-entrepreneurs subject to VAT, VAT at the rate of 20 % applies. Please check with your service provider at the time of quotation.

Yes, and it's generally recommended. Working the two together guarantees graphic unity. An overall package is often more advantageous than a separate order.

A book project?

Cover, interior design, print-ready files: send us your project details to receive a detailed quote.

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