Design for startups & SMEs · Identity, materials and web for growth

Freelance design · Startups & SMEs · Paris

Freelance designer for startups and SMEs in growth

Visual identity, sales materials and web pages for teams structuring their communication during a growth phase, a funding round, or a repositioning.

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Altay Dagistan · Independent art director and web designer in Paris, active since 2010.

Paris · France · remote

Client references

2010

Started freelancing

100+

Design, print, web and branding projects

B2B

Startups, SMEs and teams in growth

Paris

Local or remote work, depending on the project

What a growing company needs

A growing startup or SME goes through several moments where design becomes a bottleneck : a funding round, the first sales hires, a positioning change, a first trade show. Each moment has its own deliverables.

The assignment adapts to the company's stage : a first brand system for a young startup, or the redesign of existing materials for an SME repositioning.

Brand foundation

Visual identity

Logo, palette, typography and brand guidelines. The foundation every following material builds on.

Before a meeting

Presentations and decks

Investor pitch deck, sales deck, internal presentation material. Clear, readable layout.

Online presence

Web page or redesign

Launch page, showcase site or WordPress redesign to structure your online presence.

To sell

Commercial brochure

A document to present an offer to a prospect or partner. 2 or 3 panels depending on the need.

Events

Roll-up banners

First trade show, conference or launch event : ready-to-use booth materials.

Recurring tools

Templates and variants

Reusable templates for teams : social posts, email signatures, internal documents.

Design for growth Identity, deck, brochure or web page — tell me where your company stands and what's missing.

Request a quote

Build the brand, then produce the materials

The two steps are distinct. The first lays the foundations : logo, colors, typography. The second applies those foundations to each concrete material the team needs.

A startup that's just getting started needs both. An SME that already has an identity can go straight to producing materials.

Brand foundation

Build the system

Logo and graphic system designed to stay readable across every format.

Palette and typography documented in a guideline that's simple to hand off.

Layout principles to keep the same direction across future materials.

Producing materials

Apply the system

Decks and presentations aligned with the guidelines, ready for a client or investor meeting.

Brochures and sales documents to communicate a clear offer.

Web page and event materials derived from the same visual system.

Work for startups and SMEs

Identity, web redesign and institutional documents made for B2B companies in a growth phase.

Each project pairs an existing identity or graphic system with a concrete deliverable : a site, a brochure or a presentation document.

EthiFinance · WordPress redesign

UBI Solutions · Institutional brochure

ACG CyberAcademy website — freelance designer for startups and SMEs, Paris

ACG CyberAcademy · WordPress redesign

Have a project in mind ? Send an existing material, a URL or a brief to start scoping.

Contact me

Who this is for

Design needs vary by maturity and sector. This page is aimed at the following companies.

The most frequent assignments involve a first identity, a redesign of existing materials, or preparing for an important moment.

Startups raising funds

Pitch deck, brand identity and launch page to prepare for a funding round.

SMEs repositioning

Identity redesign, sales materials and showcase site for a new commercial phase.

Marketing teams

Templates, graphic variants and ready-to-publish documents for ongoing campaigns.

First sales hires

Brochure and sales materials to structure the pitch from the first hires.

Which deliverable for which moment

The quote depends on the company's stage, the volume of materials, and the content already available.

This section helps identify the type of assignment before requesting a price.

Moment	Possible deliverables	Useful page
Launch or funding round	Visual identity, pitch deck, launch page.	Visual identity
Business development	Commercial brochure, sales documents.	Commercial brochure
First trade show	Roll-up banners, booth visuals.	Roll-up banners
Site redesign	Visual audit, mockups, WordPress integration.	WordPress redesign

Tip : for a faster quote, specify your company's stage, the materials you already have, and your target deadline.

Quote for startup & SME design A brief, an existing deck or a list of materials is enough to start scoping.

Send a request

Frequently asked questions

The most common questions before entrusting a design project to a growing startup or SME.

Answers are deliberately short. Details are worked out afterward via quote, depending on the company's stage and the materials targeted.

Yes, but a minimum logo and color palette is recommended before layout work begins. Otherwise the deck can serve as a first brand foundation, to be formalized later into a full guideline.

Yes. Work happens in Paris, in the Île-de-France region, or remotely, by email, video call and shared files.

Allow 2 to 3 weeks for a logo and a base guideline, depending on the number of revision rounds and availability for approvals.

Yes. An assignment can cover a single deliverable, such as a brochure or a deck, with no commitment to future projects.

Send the stage your company is at, the materials you need, the content you already have, your timeline, and any existing materials.

Let's talk about your project

Launching something new, refreshing your brand or evolving your website?
Tell me about your context, goals and constraints — I'll get back to you personally.

15+

years of experience

500+

projects completed