Design for startups & SMEs · Identity, materials and web for growth
Request a quoteFreelance designer for startups and SMEs in growth
Visual identity, sales materials and web pages for teams structuring their communication during a growth phase, a funding round, or a repositioning.
Altay Dagistan · Independent art director and web designer in Paris, active since 2010.
Client references
What a growing company needs
A growing startup or SME goes through several moments where design becomes a bottleneck : a funding round, the first sales hires, a positioning change, a first trade show. Each moment has its own deliverables.
The assignment adapts to the company's stage : a first brand system for a young startup, or the redesign of existing materials for an SME repositioning.
Visual identity
Logo, palette, typography and brand guidelines. The foundation every following material builds on.
Presentations and decks
Investor pitch deck, sales deck, internal presentation material. Clear, readable layout.
Web page or redesign
Launch page, showcase site or WordPress redesign to structure your online presence.
Commercial brochure
A document to present an offer to a prospect or partner. 2 or 3 panels depending on the need.
Roll-up banners
First trade show, conference or launch event : ready-to-use booth materials.
Templates and variants
Reusable templates for teams : social posts, email signatures, internal documents.
Build the brand, then produce the materials
The two steps are distinct. The first lays the foundations : logo, colors, typography. The second applies those foundations to each concrete material the team needs.
A startup that's just getting started needs both. An SME that already has an identity can go straight to producing materials.
Work for startups and SMEs
Identity, web redesign and institutional documents made for B2B companies in a growth phase.
Each project pairs an existing identity or graphic system with a concrete deliverable : a site, a brochure or a presentation document.
Who this is for
Design needs vary by maturity and sector. This page is aimed at the following companies.
The most frequent assignments involve a first identity, a redesign of existing materials, or preparing for an important moment.
Startups raising funds
Pitch deck, brand identity and launch page to prepare for a funding round.
SMEs repositioning
Identity redesign, sales materials and showcase site for a new commercial phase.
Marketing teams
Templates, graphic variants and ready-to-publish documents for ongoing campaigns.
First sales hires
Brochure and sales materials to structure the pitch from the first hires.
Which deliverable for which moment
The quote depends on the company's stage, the volume of materials, and the content already available.
This section helps identify the type of assignment before requesting a price.
| Moment | Possible deliverables | Useful page |
|---|---|---|
| Launch or funding round | Visual identity, pitch deck, launch page. | Visual identity |
| Business development | Commercial brochure, sales documents. | Commercial brochure |
| First trade show | Roll-up banners, booth visuals. | Roll-up banners |
| Site redesign | Visual audit, mockups, WordPress integration. | WordPress redesign |
Tip : for a faster quote, specify your company's stage, the materials you already have, and your target deadline.
Frequently asked questions
The most common questions before entrusting a design project to a growing startup or SME.
Answers are deliberately short. Details are worked out afterward via quote, depending on the company's stage and the materials targeted.
Yes, but a minimum logo and color palette is recommended before layout work begins. Otherwise the deck can serve as a first brand foundation, to be formalized later into a full guideline.
Yes. Work happens in Paris, in the Île-de-France region, or remotely, by email, video call and shared files.
Allow 2 to 3 weeks for a logo and a base guideline, depending on the number of revision rounds and availability for approvals.
Yes. An assignment can cover a single deliverable, such as a brochure or a deck, with no commitment to future projects.
Send the stage your company is at, the materials you need, the content you already have, your timeline, and any existing materials.
Let's talk about your project
Launching something new, refreshing your brand or evolving your website?
Tell me about your context, goals and constraints — I'll get back to you personally.
15+
years of experience
500+
projects completed
100+
clients served